BARCODE is a contemporary guide to the best the world has to offer. A glimpse to what a perfect world could be and how to get it. We deliver valuable and entertaining information to a segment recently described as the “Alpha Thinkers”. Individuals with high acquisitive power, unique taste, exclusive buying patterns and of course a degree of sophistication somewhat unusual. People that share a high sense of awareness concerning the latest trends in fashion, technology, design and lifestyles around them. The ultimate goal is to serve as an information bridge to our readers before they make regular buying decisions. While at the same time maintaining them informed about the latest market innovations concerning their urban needs. We consider ourselves as curators of trends.