POST SHOW REPORT
24 TO 26 APRIL Expo Center Norte | Pavilion Blue
S達o Paulo | SP | Brazil
W W W . E X P O V I N I S . C O M . B R
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POST SHOW REPORT THE EVENT The wine market witnessed on the 16th edition of ExpoVinis Brasil, in São Paulo, an event that attracted more than 400 exhibitors and displayed over 5,000 labels to more than 19,000 visitors present in the largest wine fair of the Americas. The information below is a brief overview of the event and allows you to know the profile of the public who visited the 3-day fair.
NUMBER OF EXHIBITORS
403
2012 2011
421
300 255
2010 2009 NUMBER OF VISITORS | TOTAL : 19.329 INTERNATIONAL VISITORS
North America 7,80% Asia 1,46%
Europe 58,05%
+500 +30
PAX
Central América 1,46%
COUNTRIES REPRESENTED
Africa 0,98% South America 29,76%
www.exponor.com.br | www.expovinis.com.br
NATIONAL VISITORS COMPARISON BY REGION Northern Region 0,26%
THE MOST REPRESENTED CITIES
São Paulo - 84% Northeast Region 2,08%
Rio de Janeiro - 3% Minas Gerais - 2% Santa Catarina - 1,5%
Midwest Region 1,37%
Southeast Region 91,38%
Paraná - 1,5 % Other - 8%
Southern Region 4,91%
VISITOR’S PROFILE PROFESSIONAL - Owners and Buyers of Bars, Hotels, Restaurants and Bakeries (HoReCa); - Supermarket Buyers; - Warehouse Owners; - Industrial Equipment Buyers; - General Dealers; - Distributors; - Owners and Buyers of Shops Specialized in Luxury Goods; - Beverage Importers and Exporters.
Trade Visitor- 6% Professional- 94%
END CONSUMER - Consumer Class A; - Students of Gastronomy, Oenology, Food, Hospitality and Tourism.
GENDER
VISITOR PROFILE
AGE
15% 2542% - 35 Years 18 - 23 Years
61% 39%
10% 33% 35 - 45 years Above 45 www.exponor.com.br | www.expovinis.com.br
THE 10 BEST OF EXPOVINIS BRASIL 2012 NATIONAL RED WINE Testardi Syrah, 2010 PRODUCER - Miolo Wine Group | PRESENTED BY: MIOLO WINE GROUP
NATIONAL WHITE Sanjo Maestrale Integrus, 2010 PRODUCER - Sanjo | PRESENTED BY: ACAVITIS’
RED NEW WORLD Bellingham – The Bernard Series Small Barrel S.m.v., 2009 PRODUCER - Bellingham | PRESENTED BY: BELLINGHAM
NATIONAL SPARKLING Quinta Don Bonifácio Habitat Brut PRODUCER - Quinta Don Bonifácio | PRESENTED BY: QUINTA DON BONIFÁCIO
RED OLD WORLD Casa de Santa Vitória Touriga Nacional, 2008 PRODUCER - Casa de Santa Vitória | PRESENTED BY: CASA DE SANTA VITÓRIA / CVR ALENTEJO | IMPORTED BY: VILA DE AROUCA (RJ) WHITE OLD WORLD Trimbach Riesling Cuvée Frederic Émile, 2004 PRODUCER - Pierre Trimbach | IMPORTED BY: ZAHIL IMPORTADORA PRESENTED BY: ZAHIL IMPORTADORA WHITE NEW WORLD Undurraga T.H. Sauvignon Blanc, 2011 PRODUCER - Viña Undurraga | PRESENTED BY: ABFLUG IMPORTED BY: ABFLUG
IMPORTED SPARKLING WINE Lanson Brut Rosé PRODUCER - Lanson | IMPORTED BY: IMPORTADORA BARRINHAS PRESENTED BY: IMPORTADORA BARRINHAS ROSÉ Château de Pourcieux Côtes de Provence, 2011 PRODUCER - Château de Pourcieux | PRESENTED BY: UBIFRANCE BRAZIL IMPORTED BY: CANTU SWEET AND FORTIFIED Medium Rich Single Harvest, 1998 IMPORTED BY: ZAHIL IMPORTADORA | PRESENTED BY: WINES OF PORTUGAL
www.exponor.com.br | www.expovinis.com.br
COMMUNICATION AND ADVERTISING
MAJOR VEHICLES OF COMMUNICATION IN THE COUNTRY ARE AT EXPOVINIS BRASIL
Over $ 3.1 million invested in advertising and communication. The communication and dissemination campaign of ExpoVinis Brasil is of utmost importance to our exhibitors and to the organizers of the event. In 2012 an investment of R $ 3.1 million was made, in order to achieve, specifically, most industry professionals and premium end consumers. The advertising investment in specialized media and other means was reflected in the growth of visitation and enstrengthen the confidence of exhibitors.
MEDIA
ExpoVinis Brasil arouses the interest of major media vehicles in Brazil and the world. An example of that, are the more than R$ 7 million, generated spontaneously in media in the latest edition of the event. www.exponor.com.br | www.expovinis.com.br
CONCLUDING REMARKS
EXHIBITOR
VISITOR
Qualified Visitation ExpoVinis Brasil brought together professionals involved in the production chain; it has expanded relationships, expanded the market, generated business and created real profit opportunities with national and international visibility.
At ExpoVinis Brasil, the most qualified professional integration in the wine industry, professional buyers from Brazil and around the world had the opportunity to learn more and acquire what’s latest about the market.
Market Trends The diversity and quality of exhibitors at the fair contributed to the market update on news, innovations and trends. Organization and Production Qualified service and excellent structure of the pavilions and SĂŁo Paulo, the main commercial hub of South America, ensured the outcome and success of this fair.
Opportunity for good business By bringing together the best brands and the most important producers, distributors and importers in just three days and at the same place, ExpoVinis Brasil provided several business opportunities for national and international buyers, creating and strengthening relationships. Approval ExpoVinis Brazil is an event very well consolidated in the market, with continuous growth and evolution, a result of the great success of the event. To maximize business opportunities and ensure that buyers enjoy the show as much as possible until last minute, it is essential that exhibitors keep their booths fully operational until the end of the event.
www.exponor.com.br | www.expovinis.com.br
www.exponor.com.br | www.expovinis.com.br