OMG for Legal & General
Achieving a considerable amount in a short space of time, Legal & General’s network migration resulted in sales volume growth that overachieved against target, whilst ensuring watertight legal compliance.
“Performance programme success was key to Legal & General’s surge up the insurance rankings during 2013...”
Legal & General has also driven the insurance category forward by implementing a creative strategy with certain publisher demographics to increase value and revenue for the programme. Performance programme success was key to Legal & General’s surge up the insurance rankings during 2013 and judges were fully impressed with the gains made across the areas of revenue and publisher management.