The Art World and The World Wide Web 2012

What was the goal of redesigning your website?

I wanted something that reflected the work that I was doing, that was organized and fast, let the work be the star and not the design. Design should be easy and simple for quick navigation, because there is such a large variety of the things that I do and wanted the user to have clean, unobtrusive access to the work.

Do you think the site is successful?

Yes, absolutely. No question it is the best photographer website ever. Just from looking at other websites, I know it is good.

Everything that we are doing is going on there—articles, news, videos, all new projects. There is a rich amount of content on there.

How many people manage your site?

One person updates the website.

What is the most important thing about your website?

To get information out regarding new exhibitions and a place for people around the world to see what we are doing. I don’t do Facebook or any of that stuff, so my website is the main way to see what I am doing. Aren’t you going to ask me any personal questions? I mean, don’t you have any personal questions?

When did you meet Fred Torres?

I plucked him right out of high school to help me produce a Diesel Jean ad, and Fred has been producing projects for me ever since. We have worked together 16 years.

Did you like the cup of coffee we gave you today? exhibit-E has the best coffee.