2013 Summer Edition
2013 Summer Edition of Visibility Magazine.
vendor spotlight iAcquire iAcquire, an independent agency with offices in New York City and Phoenix, has established market leadership in search marketing and is rapidly evolving its social media marketing and consulting business. Formed in 2009 by digital marketing pioneers with a seasoned past working with Fortune 1000 companies, Ad Age-ranked agencies, and leading Internet properties, iAcquire offers comprehensive digital marketing services. A completely self-funded venture since its inception, iAcquire employs 100 full-time professionals to service over 100 clients across the globe. In the last year, iAcquire made a significant stride in its earned media business, hiring 20 full-time journalists and editors, plus an in-house team of designers. Change is a constant at iAcquire, and this adaptability serves to benefit clients’ bottom line. Contact Information Website: http://www.iacquire.com Blog: http://www.iacquire.com/blog Mission Statement iAcquire pioneers digital marketing services that lie at the intersection of organic search, digital PR, and social media to win the competitive battles of search and social marketing. The Technology iAcquire uses iRank™, a proprietary technology platform driven by content marketing professionals to implement large-scale marketing initiatives. The iRank™ platform is comprehensive, with three components of note: Targeting: iRank™ makes contact and website discovery simple. The data engineering process involves on-demand data mining from popular search engines and social media sites, data filtering (by search and social metrics), and data segmentation (for dynamic list building). Outreach: This integrated CRM manages contacts, email and phone outreach, follow-ups, and general relationship management. Content Management: Organizing all aspects of media, the integrated content management system allows users to manage large-scale volumes of content, images, and video for website distribution. Employee Evolution The Company’s employee-centric and market-forward philosophy continues to attract impressive talent to its roster. iAcquire recently appointed inbound marketing’s best and brightest, Mike King. As Director of Inbound Marketing, Mike leads the organization’s expansion of enterprise SEO, digital strategy offerings, and in-house marketing initiatives. Other recent hires include: • Brittan Bright – Director of Client Strategy; former Account Director at Mindshare • Tom Harari – SEO Manager; former SEO at Omnicom-owned Resolution Media • Greg Rodriguez – Senior Account Manager; former leader at Web.com • Noelle Schuck – Editor-in-Chief; 10-year content production and marketing veteran • Christa Lebar – Creative Director; eight-year Delta marketing alum • Norris Rowley – Marketing Research Manager former Publicis Modem leader • Megan Brown – Social Media Strategist; former Slingshot SEO strategist • Allie Gray Freeland joined the team as PR Director; former Rasmussen College and Meet Minneapolis • veteran www.visibilitymagazine.com Customer Profile iAcquire’s services are designed for large enterprises, established brands, and premier digital agencies that place a focus on long-term strategic results and value creation. The company has built its team by assembling individuals with valuable experience and understanding into vertical specific teams around technology, automotive, entertainment, travel and lifestyle, business, finance, education, and consumer brands. Clients List iAcquire has over 100 clients across the globe. Company Executives Joe Griffin: Co-CEO and Co-Founder Jay Swansson: Co-CEO and Co-Founder Service Offered iAcquire offers a range of digital marketing services including: organic search (on- and off- page), reputation management, paid search, video SEO, local search, social media, digital PR, and strategic consulting. Essentially, if it affects search engine results, iAcquire provides services for it. The Agency’s process for any and all of these services begins with a foundation of knowledge built up by our market research and audience insights team. This research provides the entire organization guidance and directive throughout our process of strategizing, delivering, and measuring. Summer 2013 | Visibility | 47