In the Community
Throughout the year, EQ3 maintains many different sponsorship and charitable relationships. We are honoured to work with local organizations and groups to help make our communities strong. Generation Art is the largest national partnership EQ3 is currently involved in. In October of 2011, the Michaëlle Jean Foundation and EQ3 launched Generation Art, a national initiative providing Canadian youth a unique platform to raise awareness about social issues through the arts. Founded in 2009, the Michaëlle Jean Foundation supports young people who use the arts to better their communities and create a better society. Canadians aged 15 to 30 were invited to submit artwork reflecting the theme “Imagine... A Better Community.” Selected submissions will be featured on an exclusive line of EQ3 products, proceeds of which will be reinvested in FMJF youth initiatives. With its emphasis on fostering corporate social responsibility that empowers youth, Generation Art helps participants acquire transferable artistic and entrepreneurial skills through mentorship, networking and workshop opportunities with industrial design professionals from EQ3. Launching September 2012, the limited edition Generation Art line will be sold in store and at EQ3.com.