Top photo: Jeff Strickler, MA, RN, CEN, CFRN (foreground), and other emergency nurses from around the country take in the messages of the advocacy intensive. Below, left: Michelle Fox, BSN, RN, senior director of clinical affairs for Vidacare, shares industry perspective on the importance of advocacy. At right are Gordon Wheeler, associate executive director of public affairs for ACEP, and Adrianne Drollette, senior political action specialist for the American Nurses Association. Below: Lazarus with keynote speaker Laura Schwartz (center) and ENA Executive Director Susan Hohenhaus, LPD, RN, CEN, FAEN.
You are never alone.’’ Susan Hohenhaus, LPD, RN, CEN, FAEN, ENA’s executive director, led an informative session on public relations and media training. Attendees learned how to effectively work with the media and connect with their communities. Hohenhaus discussed two types of media relations (proactive and reactive); how to deal with print reporters and broadcast reporters based on their differences; knowing the rules of engagement when working with journalists; and how to conduct a successful interview by knowing who you are, what ENA represents and the definition of an emergency nurse. Attendees learned the advantages of using the media to advocate. ‘‘Nursing is incredibly well-positioned in today’s health care environment,’’ Hohenhaus said. ‘‘In order to take care of your patients, you have to make sure that you’re in a safe place, that your scope and practice are protected and you’re able to leverage federal and state funding to actually drive health care policy. You’re at the beginning of a revolution that I feel is exciting.’’ Richard Mereu, JD, MBA, ENA’s new chief government
relations officer, discussed the current situation in Washington, D.C., to raise awareness on becoming effective government relation advocates. (Learn more about Richard Mereu and his extensive legislative background on page 20.) Mereu’s session was followed by the expert panel on advocacy, which included the following guest speakers: ACEP Advocacy: Gordon Wheeler, ACEP associate executive director, public affairs urses CAN 2012: Adrianne Drollette, American Nurses N Association, senior political action specialist tate and Federal Regulatory Agencies Weighing in on S Health Care Scope of Practice: Anna Polyak, JD, RN, American Association of Nurse Anesthetists, senior director tate Council/Chapter/State Legislative Coordinator S Structure: Amy L. Hader, JD, Association of periOperative Registered Nurses, director, legal and government affairs Vidacare Corporation — Representation of the Industry Perspective: Michelle Fox, BSN, RN, Vidacare senior director clinical affairs
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Official Magazine of the Emergency Nurses Association
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