Graduate Study Market Research
can be met as part of the student’s undergraduate coursework or transferred from another college or university. If a student chooses to complete the master of market research, additional coursework will include MMR 587, MMR 588, MMR 589, MMR 590 and three graduate level electives. This program is accredited by the Commission on Institutions of Higher Education of the North Central Association, which accredits all graduate programs at Elmhurst College.
Sherry Smoak, Director This graduate certificate program in market research is a college credit, non-degree, graduate certificate program. However, these four eight-week courses can be applied toward the master of market research if the student desires during the course of the certificate program or upon completion. The program is designed to be completed in two terms. It uses the first four existing courses from the master of market research program. The graduate certificate in market research can be completed entirely online through the Elmhurst College Online Center or may be completed through courses in the evening, on campus. Successful completion of the program results in a market research certificate. Students will learn innovative strategies and skills necessary to effectively address marketing challenges faced by businesses today. Qualitative and quantitative research approaches will be studied along with their application and analysis; additionally how this information can be applied from a strategic perspective will also be incorporated. Students also get to apply their knowledge through a real-life client marketing problem to offer a real-world solution through the D.K. Hardin Center for Market Research, in order to advance their skills to become marketing professionals sought after in the field. The program is available to students who hold an undergraduate degree in marketing or a related field from a regionally accredited institution. Although students don’t need a major in marketing, they will need to complete some undergraduate courses before beginning the program: a basic marketing and statistics course. Prerequisites
Learning Outcomes • Learn a solutions-oriented approach to problem solving in marketing; • Gain an understanding of the relevance of ethics in decision making specifically focused on market research; • Learn how to use current business and analytical tools for decision making in the business world from a research context; • Develop and implement innovative research solutions for real-world problems with actual clients. Format Fall Term MMR 583 Principles of Market Research with Strategic Application(Fall A) MMR 584 Use of Social and Digital Media in Research (Fall B) Spring Term MMR 585 Marketing Strategy and Research Practicum, Part 1 (Spring A) MMR 586 Marketing Strategy and Research Practicum, Part 2 (Spring B) Software: Students will learn to use SPSS software and apply to client situation as part of MMR 586. Course Offerings One unit of credit equals four semester hours.
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