Y N T X E T ESIGN CONT D
L A S O P O PR
Y N T ONALE AR TI
Concept driven type, layout and print finish with in the luxury retail market with a focus on branding, publication and packaging.
Y N T TENT ON
C
- Packaging - luxury, print finishes, uses. - Product design - branding, usefulness. - Fashion branding - Store design, clothing ranges, tags, labels. - Retail marketing - window display, advertisement campaigns, customer interaction. - Consumer psychology - wants/needs, packaging and its persuasion - Adding value to product - colours, size, approach, audience, placement, print finish. - Retail advertising campaigns - added value, methods, innovation. - Industry contacts - events, visits, studio’s. - Simplcity - white space, categorisation of need. - Food - packaging, stock, type, layout, supermarket, restaurant. - Typography - regarding layout, purpose. - Layout - regarding type, overall feel, editorial. - Publication - magazine, fashion, lookbook, menu, luxury market. - Print finishes - change of meaning, experimentation, professional standard, influences
Luxury
Y N T EGORIES & CAT
S R E T P A CH
What’s their occupation? Where do they shop? How do they travel? Where do they go out? What do they drink What do they eat? What do they do for leisure? Where do they live?
Occupation
Y N T EGORIES & CAT
S R E T P A CH
Travel
Retail
Y N T EGORIES & CAT
S R E T P A CH
Food and Drink
Y N T EGORIES & CAT
S R E T P A CH
Leisure
Y N T EGORIES & CAT
S R E T P A CH
Home
Y N T I
A I T N E U NFL
S E T I S B E W L
Y N T I
A I T N E U NFL
S E T I S B E W L
Y N T I
A I T N E U NFL
S E T I S B E W L
S Y T N N T TS & EVE IV SI
S Y T N N T TS & EVE IV SI
Y N T DIOS STU
Y N T DIOS STU