GOAL IV Though Edward Waters College has an incredible story to tell about its history, there is even more to tell about its re-invention and the dynamic future which will follow. By improving relationships with our beloved alumni, accomplished benefactors, state and federal agencies, and corporations and foundations, we will secure the necessary resources for future success.
2. Increase fundraising and friend raising activities to support the operations of the college Strategies: • Hire knowledgeable and competent staff to advance the college’s fundraising and friend raising agenda • Develop a manual to guide and sustain fundraising activities • Utilize traditional and nontraditional fundraising strategies • Develop and maintain comprehensive electronic donor database • Host three major fundraising events per year • Increase volunteer pool to support college activities • Significantly increase alumni donation to the college • Increase alumni participation in the college • Develop and utilize major solicitation databank • Increase communication with stakeholder groups • Create systems to recognize donors at established levels of giving
As the following strategies suggest, there is much to be done. We must re-invent the advancement office and build our internal capacity such that we engage our external audiences more effectively. As the first institution to provide private higher education in Florida, Edward Waters College has long been synonymous with providing the access to a quality education for thousands of students who would otherwise be denied the opportunity to go to college. It is on this rich tradition that we stand. It is also on the strength of this tradition that we will advance our mission and realize our extraordinary vision by attracting broad-based support.
3. Create a culture of giving within the college Strategies: • Develop a tiered system of donating to the college among constituent groups • Create fundraising competitions among individuals and homogenous campus groups • Develop a seamless transition system from pre-alumni to alumni participation • Create systems to recognize donors at established levels of giving
Edward Waters College will optimize philanthropic support and advance college image, resources and relationships through the following:
1. Increase the visibility of the College
4. Support and facilitate the work of the EWC Foundation
Strategies: • Hire knowledgeable and competent staff to promote the college • Consistently inform the public about college activities and achievements • Utilize multimodal marketing tools to promote the college • Participate in local, regional and national initiatives that support the college’s mission
Strategies: • Provide prospect database to the Foundation’s board • Follow up and maintain contact with solicitations • Maintain accurate and current data on fundraising and friend-raising activities by board members • Generate scheduled reports to meet board requirements • Keep the board informed about compliance issues and requirements
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