Headquarters program mistake, and then work twice as hard at correcting the mistake. • Be visible, promote and market then promote and market some more. • Treat your customer like you would like to be treated. • Greet people with a smile and a friendly conversation. Everyone has their own problems, they sure don’t need to hear yours. • Never downgrade another program to make yours better. It is not a good marketing tool. • Don’t forget that reproduction and milk make for a good female. • Don’t forget that pounds make a difference. • Don’t forget that if they can’t walk they’re not helping your program. • Be visible, promote and market then promote and market some more. • Don’t be worried about what the competitor is doing or what their sale prices average. Work at improving interest in your program. • Keep in mind that Rome wasn’t built in a day. • You don’t have to be big in order to have a successful breeding program. Strive for a consistent average, not the homerun. • If something fails, it usually wasn’t someone else’s fault. • And lastly, be visible, promoteand market then promote and market some more. As Maine-Anjou breeders, especially the up and coming ones, send the message loud and clear that you are here to make a difference. Remember people can’t purchase what they don’t know about.
May/June/July 2011
Chi and Maine-Anjou Composites and Angus Breeding Cattle and Club Calves Available by Private Treaty Starting September 10 Please join us for our annual open house on Saturday, October 8, 2011 2 p.m. - 4 p.m. The 2011 calf crop, along with several bred heifers and cows will be available for viewing.
Good luck to our junior members at the 2011 National Junior Heifer Show.
Ventura Farm
Ken, Deb & Christina Geuns 4995 Sleight Rd. • Bath, MI 48808 (517) 641-7152 (farm) (517) 230-8502 (Ken's cell) (517) 230-9129 (Deb's cell) Ventura Farm Ad for Voice.indd 1
4/14/11 3:43 PM
Be visible, promote and market then promote and market some more!
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