Welcome to Sillks Sillks is the essence of hospitality, offering a world of opportunities and optimal returns Sillks International Hotel Group opens the doors to a world of opportunities for Hotel owners. We offer a distinctive value proposition in hotel management backed by a culmination of 300 years of success in managing Hotels all over the world, from some of the best talent in the industry. We are fully committed to hotel owners to create returns and enhance asset value. Our Hotels owner partners with us as specialists in creating and managing upscale accommodations. They choose us for our agility as our size allows us to be flexible and responsive to potential growth opportunities. We deliver the promise of an exceptional hospitality experience with our distinctive qualities of modern luxury and innovative approach to products and services.
We deliver consistent luxurious accommodation, high quality amenities and service excellence. Our exclusive Sillks Superior loyalty program caters to discerning business travelers around the clock with special guest privileges and “Certainly� our butler service. We stay true to our brands promise of our intuitive service because we genuinely care. This is deeply ingrained and manifested in every aspect of the brand’s service offering, making our hotels and resorts the preferred upscale accommodation for both business and leisure travelers. Welcome to Sillks.
Francesco Borrello President & CEO
A world of Luxury...
Who are Sillks Sillks International Hotel Group is poised to revolutionize the hospitality Industry. In contrast to the industry norm of over selling what they can deliver, Sillks delivers what we promise, while keeping an intense focus on our customers. We will deliver a unique hospitality experience, and earn new levels of customer’s loyalty. We will transform the way investors and owners manage their business and drives value from the substantial investment that’s been spent on traditional Hotel and Resort management.
Experience freedom... Through anticipating and exceeding the individual expectations of guests, we will deliver an optimal return to our owners and shareholders. Sillks offer investors not only the most attractive product investments on the market, but also the support of some of the most sought
after talent in the industry. Our innovative approach using incomparable standards, responsible management, and remarkable leadership, establishes a luxury brand whose influence and inspiration are considerable. Sillks distinguishes itself from other Hotel and
Resort chains , through focusing on its meticulous, sophisticated modern oriental approach, to products, design and services. Our properties meet exacting standards of service and reflect the distinctive qualities of their destinations through architecture, interior design, service and amenities.
Sillks Brands Sillks Hotels & Resorts ® A five star Deluxe brand that “whispers refined luxury” often in a unique setting. Sillks unobtrusive Butler Service provides for exceptional quality service, attention to detail, refined interiors, spacious comfortable rooms with user friendly technology, superior bathroom amenities and crisp linen; 24 hours room service, exceptional dining and wine cellar, private lounge and bar, Sublime Spa and extensive leisure and resort facilities. Guests’ privacy is a given so guests will not be disturbed unless they want to. Our aim is to give our guests a truly memorable stay! Park Sillks Hotels & Resorts ® A four star contemporary offer for the most discerning Business and Leisure travellers. User-friendly technology in the room and behind the scenes. Comfortable rooms with thoughtful extras. Stay connected wherever you are on premises and enjoy the very best of leisure facilities, attentive service and refined food and beverage excellence. The state of the art meeting and conference offer makes it easy to do business at Park Sillks.
Sillks Residence ® Truly the home-away-from-home for the “Evolved Road Warrior”. Whether on business or pleasure, this extended stay proposition offers a friendly and relaxed atmosphere with attentive service. From check in to check out, to the clever work desk and thoughtful “homely amenities” in the residence or when arranging an impromptu meeting, the experience is effortless.
SILLKS RESERVED Marco Polo ® Marco Polo is a high quality food offer, creative in nature and unique in concept. The “All-in-One” F&B outlet features a “one-stop-eating experience” providing a culinary journey in the path of Marco Polo, the Venetian Merchant Explorer, from Venice to China. The story tells of Marco Polo leaving Venice in Italy armed with ingredients that he cooked with local methods of cooking and tools through his travels. This made the Chinese appreciate Ravioli and Tortellini served in a Dim Sum basket and the Italians eating Noodles in Tomato Sauce. Sublime Spa® Indulge in a Spa renewal of luxury and rejuvenation, the Sublime way! Truly Sublime beauty treatments and pampering to invigorate and relax your mind, just drift away! Beauty and body care in a heavenly surrounding.
Sillks Superior Guest Loyalty Programme ® ”SSG” SILLKS private label guest loyalty programme, “SSG”, is powered by VOILÀ Hotel Rewards following a strategic marketing alliance with Hospitality Marketing Concepts (HMC), the world’s leading provider of premium loyalty programs to over 1,250 hotels worldwide. Certainly! ® Sillks’ renowned unobtrusive Modern Butler Service that takes care of guests’ every needs prior to arrival, during their stay and on departure. A Butler Team at your “beck-n-call” 24/7 for all Suites and Executive Club Floors. Our guests deserve the best!
The Road Map to Sillks
This is a story of the world’s oldest and most evocative journey into discovery and new experiences, of the Silks Road and its beneficial influences on the culture of China, Central Asia and the West. A magical discovery of ancient trading routes by one of the world’s first explorers of Asia, Marco Polo (1254-1324), a melting pot of new experiences, of exciting gastronomy, essences, and oils, gold and also silk. They were the greatest resources of mankind, a splendid cultural bridge linking the cultures of China, Central Asia, India, Persia, Arabia, Greece and Rome, which has left its mark on the development of modern civilisations. Today with the latest developments and the changes in political and economic systems, the edges of the Taklimakan is once more seeing international trade develop at an unprecedented scale. The Silk Road is again becoming important, “The iron horse replacing the camels and horses of the past. Sillks International Hotel Group has risen from the ashes of this rich cultural mix, variety of experience and sense of exploration.
Redefining impeccable service with effortless style and a gracious attitude, Sillks International Hotel Group ensures a truly unforgettable experience for the modern traveller. Our Hotels and Resorts are filled with energy and momentum, creating experiences for exceptional products. They are intuitive venues from which to enjoy the very best in life. Whether for leisure or business Sillks Hotels and Resort’s global voice with a local accent, promises you a completely unique and memorable stay. This ancient road begins at Chang’an (now Xian), then by way of the Hexi Corridor, and it reaches Dunhuang, where it divides into three, the Southern Route, Central Route and Northern Route. The three routes spread all over the Xinjiang Uygur Autonomous Region, and then they extend as far as Pakistan, Central Asia,(Khazakistan, Uzebekistan, Georgia, Azerbaijan), India and Rome From the time Zhang Qian opened up the world-famous Silk Road during the Han Dynasty, until the collapse of the Yuan Dynasty, it enjoyed a history of about 1,600 years
Planning and Guidance Team Sillks has a global team of highly experienced senior associates, each with decades of experience in the hospitality industry.
Francesco Borrello - Founder & Chief Executive Officer Robert Fadel - Senior Vice President Director of Operations & Development, The Americas Roberto Necci - Vice President Development & Operations Italy, Greece, Turkey & Malta Nicola DiGiacomo - Vice President - Director of Culinary & Operating Standards Simon Scott - Vice President - Director of Strategic Finance & Human Resources Development Richard McDowell - Vice President Director of Strategic Marketing, Sales and Branding Platforms Jennifer Scherer - Vice President Director of Public Relations & Communication Julia Neale - Vice President Director of Social Network and Strategic I.T. Walter Lalli - Vice President Director of Engineering, Technical Services, Design, Projects & Construction
Hotels in development Sillks has multiple international hotels under development and still further global projects under negotiation.
Projects under development
Projects under negotiation
Park Silks HotelResort, Vignola, Costa Smeralda - Italy. Opening October 2013 Sillks Hotel & SPA, Almaty – Kazakhstan. Opening 2015 Park Sillks Resort Hotel & SpaSPA, Alassio – Italy. Opening January 2015 Parks Sillks Resort & SpaSPA, Sanya - China. Opening November 2015 Sillks Residence, Hangzhou – China. Opening September 2015. Park Silks Hotel, Tbilisi Airport, Tbilisi – Georgia. Opening February 2016 Sillks Hotel & SPA, Tbilisi City Centre, Tbilisi – Georgia. Opening January 2016 Park Sillks Hotel, Messina – Italy. Opening July 2016 Sillks Residence, Prague - Czech Republic. Opening November 2016
Hammamet , Sousse, Jerba, Zarzis - Tunisia Abu Dhabi, Dubai - U.A.E. Rome, Milan, Sardinia, Sicily - Italy Agadir - Morocco Marrakesh - Morocco Istanbul - Turkey Doha - Qatar Riyad, Jeddah, Alkhobar - Saudi Arabia Shanghai, Beijing, Shenzhen, Guiling, Xian, Hangzhou, Kunming Chengdu, Dalian, Guangzhou, Chongqing, Nimbo, Tianjin - China Jakarta, Bali, Lombok – Indonesia Penang , Lankawi - Malaysia Melbourne - Australia Munich, Hamburg, Wiesbaden - Germany Moscow, St Petersburg, Ekaterinburg - Russia
MANAGEMENT BLUE PRINTS & CORE STRATEGIES Sillks management services provides, investors and developers with a superior and comprehensive range of management services. Our team are centred on creating lasting relationships with our partners, guests and investors, to ensure business prosperity and longevity for our investors. We deliver a first class total product, by utilising the very best talent and resources in the industry. Our strategic expertise ensures developers and businesses are able to utilise our considerable experience and full spectrum of competencies, with turnkey solutions for professional Hotel and Resort management, even for the most complex of developments. Sillks provides Consultancy and Management of the entire life cycle from development of the initial concept, through to long term operation. This includes specialist opening services that have been proven to guarantee a successful opening and long term operation. A comprehensive strategy is prepared for each project using available market intelligence and will include all elements of the hotel or resort, from rooms, press conference, dining, spa, golf, recreation facilities. The solution includes three distinct phases: Planning, Implementation and Operations.
PLANNING • • • •
Evaluation of the financial feasibility and viability of the prospective hotel or resort development, including its many components Review and assessment of current and local market conditions Recommendation and selection with owner/developer of the most suitable master planners, architects, designers project managers and other specialists, to create the optimum product A programme of project facilities, services, amenities and infrastructure, development to establish and enhance design standards and operational efficiencies
IMPLEMENTATION
OPERATIONS
• • • •
Sillks International Hotel Group will provide total management for the property to include (but not to be limited to):
• • •
Development of the pre-opening budget Establishment of operating concept, staffing and training plans Development and implementation of food and beverage concepts Identification, recruitment, training, motivational and supervision of department heads and operational teams Specifications and acquisition of necessary IT and operating equipment Implementation of management control systems and full financial reporting Development and implementation of marketing advertising, public relations and sales plans
• • • • • • • • • •
Ongoing recruitment, training and development of all categories Implementation of active sales and marketing initiatives, including access to the Sillks corporate initiatives to derive maximum benefit and exposure Driving membership sales effectively to maximize long term income Constantly improving food and beverage offers by focusing of exquisite cuisine and seamless service Ensuring high standards of housekeeping are maintained in rooms public areas, back of house and other facilities of the property Implementing financial controls, forecasting and reporting Supervision of all purchasing, supply and administration procedures Acting as the owners representative and keeping the owner fully informed with regards to performance Implementation of quality controls to ensure that the facility maintains the agreed quality standards Execution of preventative maintenance programs and capital investment programs to ensure the facilities value is optimized.
PURCHASING SYNERGIES/ LOWER COST OF OPERATIONS Management experience and long term relationship with suppliers to the industry will contribute to lowering the cost of operations, thus improving investment opportunities. This covers the purchase of insurance, energy, telecommunications, technology, employee benefits, food and beverage, furniture, fixtures and equipment to operating supplies. Financial strategy – capitalize on earning potential Sillks revenue and earnings will derive primarily from Hotel, Rresorts and Wellness , SPA operations, which include the operation of company, leased, owned and managed Hotels and Resorts, and other fees earned from Hotel Resorts and Spa related services. Sillks will derive its cash flow from multiple sources within its Hotels, Rresorts and Spa segments, including leased hotel activities, owned hotels, management contract fees, as well as reservation fees, marketing fees and technical services fees. By focusing on its role as third party manager of Hotels and Resorts, the group can expand presence of its brands and gain additional cash flow with modest capital commitment. Sillks will derive business results and add value through revenue growth and operational efficiency by process improvement, understanding and focusing on key drivers of sales, associate and customer satisfaction, profitability and quality.
Optimizing Revenue Robust and fully integrated distribution system The Sillks INTERNATIONAL HOTELS Distribution System connects an extensive network of distribution channels to drive revenue, efficiently manage room inventory and facilitate 24/7 real-time reservations. • • • • • •
Global Distribution system (GDS) - connects to over 500,000 travel agents to obtain information, book and confirm rooms instantly Worldwide Call Centers in U.S. Asia-Pacific Middle East and Europe. Sillks.com will achieve over 100% increase in online traffic, resulting in incremental online reservations with a 75% improvement in revenue generation. Our Best Rate Guarantee ensures customer loyalty. Sillks Information System, a customer relationship management tool, develops value-added customer recognition programs to attract repeat business. Revenue Management System that adjusts strategies to help hotels to achieve optimal room rates. Global Sales and Reservation Offices in Singapore, U.K, Dubai, New York.
SUPPORTING SUSTAINABILITY A simple principle Everything we need for our survival and well-being depends on our natural environment so humans and nature can exist in productive harmony yet still permit fulfilment of the social, economic and other requirements of present and future generations. Sillks will operate a range of sustainability measures to ensure we will continue to have water, materials, and resources to protect human health and our environment. Commuter challenge Each year, all employees will be encouraged to walk, bike, bus and carpool to work for one week. This will promote awareness on reducing greenhouse gases produced from transportation, while encouraging our associates to be healthier! Planting trees With Evergreen, we will plant trees in each community in which we operate our hotels. It’s a fun and healthy way of getting employees involved in maintaining green spaces around the city while promoting sustainability. ‘Green Eternally Green’ This page on our intranet will feature corporate sustainability initiatives, as well as tips and resources on how employees can live more sustainable lifestyles - at work, and in their households! We also encourage our employees to participate in Earth Day activities and events each year.
Mission & Values “To provide a consistent and exceptional customer experience based on defined and consistent performance standards and business objectives.” We have 8 Core Values (in no order of priority): Integrity - we conduct our business dealings with honesty and we act responsibly towards each other, our partners, suppliers and consultants. Loyalty - we are faithful to our commitments and obligations. Loyalty is a quality that is greatly governed by your morals. Respect - “Respect” is a privileged position that you have to earn. We exert respectful behaviour by actively listening to people, we treat others with dignity and courtesy, we treat others as we would like to be treated, we are sincere, humble and we keep our promises. We respect local culture and we celebrate diversity. Accountability - we honour commitments and accept responsibility for our actions and behaviour. Trust & Transparency - “Trust” is at the core of all business and personal relationships. We rely on each other and have confidence in people. The key to building trust is
transparency, both in the way we communicate with others and through providing timely and accurate information. Play as a Team - “No one man is an island”. Together we are stronger. Teamwork is a great enabler for personal learning and development and does wonders when overcoming challenges. Have fun when you do it as it becomes easier to accomplish a common goal as a team. Passion - a great and intense feeling routed in your conviction. It is a very powerful emotion. We are passionate about Intuitive Service, Uncompromising Quality (continuously striving towards “Zero defect”) and about improving as individuals and as a company. Innovation - we are creative and continuously seek to do something better. We are business leaders who take initiative and begin something new.
International Contacts Sillks International Hotel Group Ltd Worldwide headquarter and Asia/Pacific/China Division BLK A, 15/F Hillier Commercial Tower 66-67 Bonham Strand East Street Hong Kong information@sillks.com Sillks International Hotel Group Ltd Europe, Africa, Middle East and West Asia Division 78, York Street - London W1H 1DP United Kingdom Tel +44 208 9066872 information@sillks.com Sillks International Hotel Group Ltd Area Office Italy, Greece, Turkey & Malta Via del Macao, 6 00185 Rome -Italy PH +39 06.44.67.215 information@sillks.com
Founder & CEO
Francesco Borrello
information@sillks
Website
www.sillks.com
@SillksHotels
/trimacasi
Sillks International Sillks International Hotel Group Ltd BLK A, 15/F Hillier Commercial Tower 66-67 Bonham Strand East Street Hong Kong information@sillks.com www.sillks.com