Enriching the Aviation Lifestyle Knowledge & Information EAAers turn to the organization for the latest, most up-to-date information on the aviation world as well as for support and tips to maintain and fly their aircraft safely and economically. Print Publications
TIG Welding: Chromoly Video Launched
Members continue to report that EAA Sport Aviation is the No. 1 benefit of EAA membership, and in true EAA fashion, we continue to improve the magazine. Sport Aviation continues to feature expanded coverage of the diverse EAA member interests and concerns as well as tell the stories of our member’s aviation experiences.
In April 2012, EAA launched a 90 minute DVD video titled TIG Welding: Chromoly. TIG welding is an increasingly popular choice for homebuilders. The video was created by EAA and features “Mr. TIG” Wyatt Swaim, and proved popular with EAA members, exceeding projected first year sales by 40%. The DVD marks a return to the production of original, feature-length how-to video content.
Digital Publications EAA’s main digital publication, e-Hotline, is sent out to over 100,000 recipients each week. Experimenter, our first true e-magazine, launched in 2012, focuses on the amateur aircraft builder and addresses topics of interest to current and future homebuilders. The Experimenter title has been applied to a variety of EAA publications over the years, including the original monthly magazine created by EAA Founder Paul Poberezny. Since its inception, the new e-publication has received more than 4 million page views. The digital edition of Sport Aviation is viewed by 25,000 members per month. Hints for Homebuilders Since its launch, EAA’s Hints for Homebuilders video series has been by far our most popular, single online offering. During the past fiscal year, EAA exceeded the 300 mark for featured hints and exceeded 3.1 million views for the life of the program. The popular video series focus is on sharing useful tips for homebuilders and the “hands-on” member. Issued approximately once a week, 50 Hints for Homebuilders were presented during the past fiscal year. Webinars The many ways EAA members can learn how to fly, build, and maintain aircraft safely is the main focus of our webinar program, which continues to grow in popularity. In the 53 webinars presented during the past fiscal year, 15,318 people attended the live events. Aircraft Spruce & Specilty Co., continues their support as the named presenter of the webinar program.
10 | Enriching the Aviation Lifestyle
Website and Social Media Work on the new EAA website continues with a planned launch date for early 2014. EAA’s websites had 13 million page views and over five million visitors in the last year. Our social media avenues continue to thrive, as we saw significant growth with our presences on Facebook with 67% growth in fans, Twitter with 39% growth in followers, EAA Forums with 38% growth in registered users, and YouTube with 92% growth in subscribers. EAA began expanding its social media reach with new channels such as Instagram and LinkedIn. EAA also began to “claim” itself and EAA AirVenture Museum on location-based sites such as Foursquare, Yelp, Trip Advisor, and Google, among others, allowing us to ensure accurate information and to read and respond to visitor reviews. 2012 also marked the first year EAA completed a formal Digital Media Strategy, ensuring our efforts reach a much larger audience. More than 18,600 new users connected with EAA across all our social media channels, and social media users interacted with us more than 300,000 times. EAA web content was viewed on Facebook more than 13 millon times in the last year, an impressive statistic. Regarding AirVenture 2012 alone, there were 10,500 #OSH12 tweets, more than 50,000 videos of the event posted to YouTube and Vimeo and more than 13,000 photos posted to Flickr.