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Usability is the ease of use and learnability of a human-made object.

"Studies of user behavior on the Web find a low tolerance for difficult designs or slow sites. People don't want to wait. And they don't want to learn how to use a home page. There's no such thing as a training class or a manual for a Web site. People have to be able to grasp the functioning of the site immediately after scanning the home page—for a few seconds at most." Jakob Nielsen

efficiency

ease to learn

satisfaction

how Drungli is making usability to its competitive advantage? More efficient to use: simplifies a query by limiting choice significantly lessens time and annoyance of multiple searches Easier to learn: operation can be learned by observing the object - simplified user interface, least possible question at a time straightforward “to do� More satisfying to use: answers to a valid problem results they otherwise wouldn’t be able to get in such a short time or at all speed clutter-free, clean design small chance of error - q&a structure

“The products and services we design will never exist in a vacuum, and every person will approach them with a unique set of needs, predispositions, problems, emotional states, and everything else that makes human beings frustratingly complex; the things that no design documentation can adequately capture.� Ben Fullerton

For our Users, travel is Joy

OUR USERS are curious, openminded, spontaneous and adventurous. They travel to discover, to get to know, to connect. They prefer to form an opinion for themselves, would choose getting lost over tourist guide books and have no problem with changing their plans if a better idea occurs to them, as long as it involves more fun. Our users our conscious consumers but aware of the importance of quality and eco-friendliness, value art, design and everyday personal articles that would accompany them for a long time.

pictures from: Festival CulturaDigital.Br, noirouge, katerha, docentjoyce, and Michael_Spencer under Creative Commons.

• clear values: travel as a way of learning, meaningful existence, spontaneity, joy of life

• understanding of their needs: speed, efficiency, simplification of tasks, most possible experience for the least possible amount of money

• understanding of their internet savvy-ness and abilities of using a new software

knowing for who you are designing and developing creates ready answers along the way

easy search panel: two variables, departure city and time

monthly view option

easy search panel: two variables, departure city and time

monthly view option

• result: list of

cheapest flights • only city and price for clear listing • more info on hover

easy search panel: two variables, departure city and time

monthly view option

• result: list of

cheapest flights • only city and price for clear listing • more info on hover

mail alert for specific destination, w|o time specification

feedback - ignore or embody?

evaluation main page - easier access to information : social media profiles, about us, source of pictures/advertiser

evaluation

• new functions • the possibility to exclude routes • exact date search • goal: fully functional travel planner that makes wandering around as cheap as it may and planning easy and to flow

We created it to make them travel more

identifying a problem & solve

simplification flow consistency focus: opportunism, simply as the theory of discovering and pursuing opportunities, good prices and experiences

how usability becomes a marketable value?

• by focusing on this two area, the path of communication becomes clear and bright

• leading towards the full and coherent user experience, where every new design element, every blogpost and every reaction to user feedback fits into one clear frame of mind and attitude

source: http://www.stephenthomas.com/about/index.php

user experience and interactions are more than simple clicks every action and connection with your product, communication or team tests the brand: the coherency of the idea communicated

orsolya@drungli.com


Stack Overflow Usability presentation