Map of the Creative Process: Decoding the Genome of Creativity At elBulli, the efficiency of creativity became paramount. This is the reason that, if one notes the dates on calendars, schedules, flowcharts, spaces, creative methods, and logistics from the late 1980s until the closing of the restaurant in 2011, every year produced significant changes, some of great importance: closing the restaurant for six months of the year, having a single dinner service, eliminating the menu, taking a year-long sabbatical in creativity but not in production, and the creation of different studios. Analyzing how to improve efficiency required the identification of the “genes� that form the genome of the creative process: how to establish the most appropriate calendars, methods, and team models; how to motivate attitudes; how to encourage potential. At the same time, this genome served as a creative audit, which is embodied in the production of elBulli’s annual book, beginning with Evolutionary Analysis.
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