CAP/ADID Summer 2011 newsletter

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Greening Downtown: Sustainability Division Created! n recent months discussions have advanced among Downtown partners to create a campaign that educates building owners on the value of sustainability strategies and to identify and support owners interested in making efficiency upgrades. A first step in the development of this initiative is partnering with Southface and others to conduct a baseline survey of Downtown commercial buildings to document the current level of “green” building certifications through various rating systems such as LEED and Energy Star. In parallel with the development of a “Downtown Green” initiative, CAP has also established a Sustainability division, which will coordinate closely with all of CAP/ADID activities to encourage high-quality, sustainable development that also advances the goals of the City’s sustainability programs. These activities will expand upon CAP/ADID’s existing programs of its Downtown Transportation Management Association (TMA), which promotes sustainable transportation options.

Connector Transformed

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hile Downtown and Midtown have been widely recognized for their revitalization efforts and enhanced livability, over the last 15 years, the condition of our urban interstate negatively affects the perception of our city and its urban districts. To address the challenges of the Connector, Midtown Alliance and CAP/ADID have partnered to advance the I-75/85 Connector Transformation Vision. Visioning Process This visioning effort will define options for enhancing the visual experience of the Connector and creates a positive economic impact for the city, nearby businesses, institutions, and destinations. Through a series of both small and sweeping changes, one of the most visible corridors in Atlanta will be made more attractive and the city’s identity enhanced. The first phase is a $280,000, 6-month planning effort jointly funded by the Midtown and Downtown Improvement Districts. Phase I will be complete by September 30. Subsequent efforts will focus on securing funding and partnerships for implementation. Midtown Alliance and CAP/ADID have selected a team of local and national design firms to assist in developing a bold vision for the Connector, from Turner Field to the Brookwood Interchange. The planning process will utilize a leadership team of Downtown and Midtown stakeholders, local design professionals, a social media campaign, and a series of public input opportunities to identify short-term and long-term improvement strategies. Goals The Connector Transformation Project is consistent with Mayor Kasim Reed’s vision to enhance the urban environment, particularly gateways into our urban core, in a way that improves the perception of our city to residents, employees, and visitors. Specific goals include: • Develop innovative approaches that go beyond beautification to address connectivity, pedestrian mobility and sustainability • Identify and prioritize short-term and long-term strategies, and projects • Produce an action plan to fund implementation of short-term improvements • Incorporate sustainable design elements that will mitigate the corridor’s environmental impact and become a national model for urban infrastructure. 2

Central Atlanta Progress/Atlanta Downtown Improvement District


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