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DIRECT MAIL SURVEY 2008 Results Surprising revelations about how consumers across all age groups feel about direct mail Experts Industry pros respond with insights and suggestions about how marketers can take advantage of direct mail Mailers Economy A careful look at mail Are you currently examining your mail more carefully for promotional offers or coupons than six months ago? Yes 64% Future Marketers say they continue to be committed to the direct mail channel Struggling consumers of all ages turn to direct mail, seeking coupons and discounts in a variety of categories “The responses really validate the importance of direct mail” Leslie Abi-Karam, EVP and president of mailing solutions management, Pitney Bowes The long-term outlook for the mail channel is bright — if marketers use it right No 36% TM

Pitney Bowes survey

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