I
n a June 1956 article on Haddon Sundblom in American Artist
magazine,
author
Frederic
Whitaker
explains
what
makes
Sundblom's work so universally appealing. Whitaker writes about "... the sunlight glow that pervades all his work - that lucency which aroused the expressed envy even of that other giant of illustration, Norman Rockwell."
"Technically," writes Whitaker, "his paintings are always sunny. They and their characters and settings breath an air of refinement."
"They are romantic, idealistic, melodious, wholesome, healthy, pleasing. They look good. His men are men, his women desirable, his children adorable. He gives the human race cause for selfrespect."
"Never do his compositions ever suggest anything sordid or depressing, either in color or in subject matter. They have what people like!"
"One might suggest," Whitaker concludes, "that the advocates of the mud-and-misery school of painting could learn much from contemplating the results."
1947 - Original of a Coke