Develop 100 - 2010 Edition

Page 58

THE WORLD’S MOST SUCCESSFUL GAME STUDIOS

In association with

£14.41m

STATISTICS Founded: 1998 Owned by: Electronic Arts

TOP TITLES

1

TIGER WOODS PGA TOUR 10

PUBLISHER

HIGHEST UK CHART

25

EA TIBURON

ELECTRONIC ARTS

1

Wii, PS3, XB360

JUL 09

£9.36m

ELECTRONIC ARTS

8

PS3, XB360, Wii

AUG 09

£1.71m

ELECTRONIC ARTS

1

PS3, XB360

AUG 08

£1.64m

ELECTRONIC ARTS

17

XB360, PS3, PSP, PS2

AUG 08

£0.84m

ELECTRONIC ARTS

70

DS

MAR 09

£0.46m

FORMATS

UK RELEASE DATE

REVENUE

2

MADDEN NFL 10

COUNTRY: USA

3

TIGER WOODS PGA TOUR 09

4

MADDEN NFL 09

CONTACTS Address: 1950 Summit Park Drive, Orlando, FL 32810, USA www.ea.com

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5

HENRY HATSWORTH: THE PUZZLING ADVENTURE

IF IT AIN’T broke, don’t fix it – we can only guess this is the motto used by EA to describe its erstwhile Tiburon, Florida offices. With the jury out on EA’s shift to original IP and its recent closing of studios and projects across the board – let alone its middling push into the casual, online, and social spaces, or the slightly desperate-seeming $400 million purchase of Facebook startup PlayFish – you’d

think the banker behind Tiger Woods and Madden was otherwise untouchable. Not so. Jobs went at Tiburon in January 2009 and more in November last year, as EA took out 2,500 positions from across its development resources in barely two years. Despite the losses, the studio added a new IP to its roster – fighting game EA Sports MMA – for release later this year.


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