Supporting change: 2011/2012 DW Akademie Annual Report

Page 37

COMMUNICATION. PARTICIPATION. DEVELOPMENT. The media can support public participation in society and development, and enable educational and learning processes for all. In developing and transition countries as well as in post-conflict, conflict and transformation states media ­development aims to strengthen the media over the long term. It works at various levels to achieve this. One level focuses on professionalizing individuals – journalists, technicians and managers – through workshops, trainings and coaching. Another looks at strengthening organizations, broadcasters and universities. Media development is also active at the political level, promoting favorable conditions for developing a healthy and diverse media sector. DW Akademie is Germany’s largest media development organization.


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