tions’ Kate MacDougall, a certified Level II sommelier through the International Sommelier Guild. “Work with an agency that helps you to determine your goals. What at the end of this campaign is your measure of success – specific editorial placements, sales, breaking into a new market? And if you don’t know, ask them – and get them to guarantee a spectrum of results.” These public relations experts will help connect the dots, so to speak, adding context to products before getting it into the right hands, says Town Hall’s Leeann Froese. These teams will also take the good with the bad.
Christine Coletta of Okanagan Crush Pad uses Town Hall PR firm for their public relations services.
tional and digital media, including social media strategy. We know which editors will cover what and beyond that, the outlets and platforms that will garner the most effective results for our clients.”
How do I choose a firm? Despite the rumour, bigger is not always better. When selecting the appropriate
PR firm for representation, it comes down to passion and understanding – interestingly, key traits of any successful relationship.
“There’s that third-party credibility. A journalist may be more candid with me, as a third party, than they would with someone from the company,” says Froese. “They may give me some really good feedback that I can then share with the client and they can learn and grow from it.” o
“Find someone that’s really enthusiastic about what you do, that’s done their research on your brand, and that comes to the table with some ideas out of the gate,” says Camber Communica-
The only electronic pruning tool in the world with an interchangeable cutting head. Kit
New LCD Display
Light
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Maxi
- Battery level display. - Work intensity display. - Cut counter. - Electronic blade positioning adjustment. - Electronic adjustment of half aperture.
Vest
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The F3010 can be fitted with a range of fixed and telescopic extension poles ranging from m 1.20m to 3.5m. giving a cutting reach of up to 5 m. above ground. The pruning shear is conntrolled by a micro switch housed in a sliding ng handle on the carbon fibre tube.
OKANAGAN
VITICULTURE SERVICES INC. British Columbia
PO Box 25026 Mission Park PO Kelowna, BC P: (250) 762-9845 F: (250) 762-9846 C: (250) 878-3656 fwhitehead@shaw.ca
Electric Saw Mobile Trigger System
Tying Machine
LAKEVIEW VINEYARD EQUIPMENT INC.
www.infaco.com
40 Lakeshore Rd. RR#5 Niagra-on-the-Lake, ON P: (905) 646-8085 TF: (866) 677-4717 C: (905) 651-7505 sales@lvequipment.ca
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