FIND YOUR STRIDE WITH WEARABLE TECHNOLOGY NICHOLE HARRIS Finish Line Corporate Communications Intern
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DECA direct
What could fashion, technology and health possibly have in common? This seemingly bizarre combination is actually becoming the newest trend in wearable technology. The market is filling with clothing and accessories that can do anything from track your heart rate to charge electronics. It’s a trend that every generation can benefit from, and one of the most useful examples on the market today is wearable technology bracelets. Wearable technology bracelets have a range of personal uses, but are also being integrated into wellness programs in many health conscious corporations. For example, Finish Line has developed a wellness incentive program that is committed to promoting the health and well-being of its employees. The program provides an opportunity to earn points for physical activity that is recorded by the user’s wearable technology device. The points earned can then be redeemed for rewards. Many employees have enjoyed the opportunity to use these devices beyond the wellness incentive program. “I have seen improvements in my health by tracking my sleep and making sure I get seven to eight hours a night,” said Jared Cantrell, Finish Line’s onsite CrossFit trainer. Mark Clark is another employee at Customer Central, Finish Line’s corporate office, and was given his bracelet as a gift. After deciding to use it, he shared, “It’s more convenient than a pedometer and tracking steps has been eye opening.” SEPTEMBER–OCTOBER 2014