The report highlights ways in which the South William Street Area of Dublin can consolidate its position as a distinctive retail, cultural and architectural district within the city, while offering a unique shopping experience for the consumer. Written by planners Fergus Browne and David Jordan with Dublin Civic Trust, the study recognises that much of the vital urban design ingredients necessary for successful development of the area as a cosmopolitan quarter are presently in place and have been for generations. These include its rich architectural heritage, its variety of cultural attractions and the diversity in retail and service uses, all of which are an inherent part of the character of the South William Street Area. These aspects of the quarter highlight huge potential for investment, growth and economic sustainability, which the study sets out to maximise and build upon.
