Week 2
March 5, 2012 – March 11, 2012
Digital Content Production Total Interactions
214
Interactions per Day
30
Tweets per Day
20
17.8
Key Vimeo Movie ≈ 240 g / CO
2
Instagram Photo ≈ 17 g / CO2 Facebook Photo ≈ 17 g / CO2 Tumblr Post ≈ .4 g / CO2 Facebook Link ≈ .2 g / CO2 Facebook Share ≈ .1 g / CO2 Foursquare ≈ .1 g / CO2
6.9 Most Used
Returns to SF from Georgia 2 Links 2 Check-ins 2 Tweets
10
Twitter ≈ .02 g / CO
2
Week 1
Week 2
Total CO2 Emissions Total CO2 (grams)
Daily Median CO2 (grams)
560.4 35.5 Total CO2 Equivalent to
Daily CO2 from Twitter (grams)
2.4
Miles Driven by a Car
0.14
Total CO2 Could Fill
Largest CO2 Source
20
700
600
Returns to SF from Georgia
500
400
300
200
100
12" Party Balloons Week 1
Week 2
113