The Darden Report-Spring Summer 2013
The alumni magazine of the University of Virginia Darden School of Business. This issue explores the value of water markets, and inbound/outbound marketing.
BATTLING the BIG DRY Professor Peter Debaere Explores the Value of Water The parched earth cracks in the sunshine. Nothing green grows for miles, and the farmer who owns the land sold his starving sheep to save them. Dust storms tear across the barren landscape, and a fire scorches a stubbled wheat field in the distance. This is not a description of sub-Saharan Africa. This is Australia, not even 10 years ago. STORY BY TAMMY WORTH PHOTO: IAN BRADSHAW 28 THE DARDEN REPORT SPRING/SUMMER 2013