Discovering Fiscally Sponsored NYC Dancemakers Marketing. The Fractured Atlas–sponsored NYC dancemakers with budgets less than $25,000 are more efficient with their marketing dollars than even the smallest organizations, spending 26 cents on marketing for every audience member while small dance organizations spend 50 cents per attendee and larger dance organizations spend $1.73 or more.1 Fiscally sponsored dancemakers and small organizations may be making proportionally heavy use of free or low-cost digital platforms (email, social media, etc.) and word of mouth to attract and serve their audiences each year.
Marketing Expense per Audience Member
Occupancy. An analysis of 138 Fractured Atlas and Live Arts-sponsored projects suggests that occupancy costs—the proportion of expenses directed to space to work, rehearse, and perform—are at similar levels for fiscally sponsored dancemakers and dancemaking organizations. Thirteen percent of project expenses and 14% of dance organization budgets between $25,000 and $499,999 are devoted to occupancy, while larger organizations spend 10% or less of their expenses in this area.
Occupancy Expenses (%)
An outlier from the sample of small organizations in the CDP that had reported reaching more than one million audience members was removed. 1
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