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After a lengthy and rigorous application process, the CFDA identified 13 promising brands to populate its Incubator office space on 39th Street. For two years, the breakthrough bunch will be mentored, groomed, and shouldered by the industry’s elite. Ready to meet the competition? BY EDDIE ROCHE Arielle Shapiro, Ari Dein Launched: Fall 2010 Key retailers: Journelle and Linea Intima Current mentors: Shan Reddy, Jean-Francois Ricat, and Kyle Andrew Dream mentor: Linda Fargo Eggs order: “Poached over arugula with polenta, please!” Workout regime: “Urban Rebounding at New York Sports Club with Dalida.” Favorite cleanser: Jo Malone Privacy value: “Enough to be careful what I say to journalists, but not enough to draw the drapes when I’m changing.” Procrastinator alert: “I read my horoscope on Susan Miller’s iPhone app.” Strangest CFDA Incubator find: “I have a lot of fake boobs, i.e., chicken cutlets, for photo shoots. They just sit on my desk looking weird.”
Daniel Vosovic
Emanuela Duca
Launched: February 2010. “It’s bittersweet because our first show was the morning Alexander McQueen passed away.” Key retailers: “My mom and her credit card.” Current mentors: Gary Wassner, Aslaug Magnusdottir, Robert Bergman, Jayne Harkness, and Lisa Smilor Eggs order: “Scrambled with cheese and chives.” Allergies: “Pollen and dander are my mortal enemies.” Lunch special: “If it’s around Fashion Week, a bowl of salted ice cubes.” Athleticism: “I was a gymnast for 12 years. I still go to a class to keep my hamstrings nice and milky.” Ride: “A Zipcar when I’m feeling saucy.” Incubator bestie: Whit Pozgay
Launched: 2005 Key retailers: Twist, Patina Gallery, De Novo Gallery, and Pistachios Current mentors: Gary Wassner, David Rees, Robert Bergman, and Aslaug Magnusdottir Eggs order: “In a frittata, Italian-style!” Neighborhood haunts: Waterfall in Morningside Park Workout regiment: Dance, pilates, and yoga classes Hypochondriac obsession: Public pools Favorite cleanser: Olive oilbased soap Naughty factor: “Many years ago, I got myself out of a date by saying, ‘I cannot go out with you today because a big rock just fell on my brother’s head.’” Strangest CFDA Incubator find: “A very long piece of rusty metal (possibly a cattle prod), hanging on the wall.”
Alan Eckstein and Timo Weiland of Timo Weiland Launched: 2009 Key retailers: Barneys New York, Shopbop.com, Takashimaya, Harvey Nichols Hong Kong, Bird in Brooklyn, and Fivestory NY Current mentors: Lisa Metcalfe, Shan Reddy, and Daniel Silver Eggs order: AE: “Scrambled a bit, but I don’t prefer eggs.” TW: “Over easy!” Allergies: AE: “Cashmere! It’s a horrible allergy for a fashion designer.” Lunch break: Pizza parlors and Chipotle Passions: AE: “Hockey! I’m a serious Islander fan. Poor me!” TW: “Surfing, film, and photography.” Athleticism: AE: “I’m not very athletic.” TW: “I’m a closetjock. I love soccer, rugby, tennis, baseball, golf...”
Arielle Shapiro, Ari Dein
Marc Daniels and Ricky Hendry, ISAORA Launched: MD: 2009 Key retailers: Barneys New York, Opening Ceremony, Steven Alan, Fred Segal, Ron Herman, Lane Crawford, Beams in Japan, and Oki-Ni Current mentors: Kevin Harter, Steven Alan, Michael Issacman, and Theresa Wong & Ronnie DeMichael Eggs order: MD: “Organic and scrambled.” RH: “Eggs benedict with salmon.” Neighborhood haunts: ABC Carpet Deodorant: MD: “Deodorant?”
Marc Daniels and Ricky Hendry, ISAORA
Emanuela Duca Daniel Vosovic Alan Eckstein and Timo Weiland, Timo Weiland
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