Coterie
Haute List
Who’s
Ted Baker London
SHOWING
It’s your first day! Tons of Coterie + Sole Commerce brands to see.
Ted Baker London CEO: Ray Kelvin Booth: 8522, Level 1, Javits Center
Describe the brand in one sentence. Ted Baker is a quintessentially British fashion brand with a contemporary outlook, offering design detailing and a commitment to delivering the best in quality. Background, please! Ted started out as a shirt specialist in Scotland back in 1988. What may surprise us about the brand? When Ted Baker opened his first store in Glasgow 25 years ago, there was no budget to advertise so customers were offered a free laundry service for shirts to ensure repeat visits, and goldfish were given away! What’s your Fall 2013 inspiration? The Fall womenswear collection takes inspiration from old-fashioned glamour mixed with geometric shapes and digital prints to add a contemporary twist. What’s new this season? Ted has reintroduced his limited-edition TUX range, a decadent collection that revels in luxurious details and highly tactile fabrications. What’s a dream collab for Ted Baker? Ted’s other passion is fly fishing, so he would team up with a classic supplier, like Orvis. The duo would create a bespoke Ted Baker fly fishing rod! What’s next? Ted’s a man of the world and, as such, he’s preparing to open new stores globally.
fa s h i o n w e e k d a i l y. c o m
Ronen Chen Designer: Ronen Chen Booth: 8030, Level 1, Javits Center
Describe your brand in one sentence. Unique designs that leave the spotlight for the woman who is wearing them. Background, please! In my third year of studying architecture at the Shenkar College of Engineering and Design, I was selling belts and shoes to boutiques. After graduation, I set up a one-man operation in my apartment and a year later opened my first store. After 18 years, I have 18 concept stores in Israel and two in London. What’s your Fall 2013 inspiration? Vineyards, high-tech architecture, and the ‘30s and ‘40s. What’s new this season? Dressed by Ronen Chen, our new dress collection! Who’s your dream collab? My dream would be to collaborate with my children. They continue to be a source of inspiration. Who’s your earliest industry supporter? My VP of marketing, Michal Chitayat. Fast forward five years… We will continue to broaden our specialty store base, partner with a few select upscale department stores, open a concept boutique in the U.S., and have a larger online presence. What’s the favorite Coterie moment of your career thus far? Watching our store buyers who have bought Ronen Chen for years help sell to a new store who has never seen or bought the collection before. This type of marketing cannot be beat!
ALL PHOTOS COURTESY OF THE DESIGNERS