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California State University, Fullerton Fall 2013 Mihaylo magazine The official news magazine of Mihaylo College of Business and Economics It’s Time to Maximize Global Economic Opportunity International trade experts Jeff Williamson ’03, left, and Richard Swanson ’89 8 Banking’s Renewed Momentum Commercial banking leaves the economic crisis behind and focuses on smart growth 12 Trading on the Golden State’s Riches Growing global demand for goods and services puts California exports in a prime position to boost the state’s economy 20 Baby Boomers Are Ready to Spend Largely ignored by marketers, prosperous I business.fuller boomers are desperate for products tailored to their lifestyles

Mihaylo Magazine Fall 2013

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