THE BRAND AND BUSINESS
ITDC
RE-DEDICATES ITSELF TO THE ROLE OF CATALYST ITDC has played major role in the hotel and tourism industry and will now enter into non hotel sectors like hospitality education and provide job skills for the country’s unemployed youth.
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TDC has been the prime mover in the progressive development, promotion and expansion of tourism in the coun try. Established in 1966, ITDC’s bouquet of services consist of accommodation, catering, transport, travel & tours, duty free shopping, entertainment, publicity, consultancy and manpower training – all under one roof. ● Proactive approach, introduction of new initiatives and ventures have created a plat-
The Ashok
LALIT PANWAR CHAIRMAN & MANAGING DIRECTOR
About Rs 70 crore has been spent in ensuring that The Ashok, Hotel Samrat and The Janpath are repositioned as prime properties in New Delhi. Another tranche of Rs 100 crore is being utilized for ITDC hotels countrywide. Main thrust areas are on renovating guest rooms and public areas. 26
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HOTELSCAPES April 2012
form of change and introduced benchmarks of excellence. Overall performance of the corporation is reflected in the profit of Rs 21 crore achieved in the current financial year. ● The new face of ITDC is reflected in areas of performance viz. excellent event management both in India and abroad, installation of ‘Sound & Light’ shows in the country and ambitious plans to maximize revenue by leveraging resources of the existing hotels through public-private partnership (PPP) and consolidation of existing business. ● ITDC now envisions a more comprehensive view of the tourism scene in India. The Corporation has adopted an additional mandate to enter into non-hotel sectors like hospitality education and provide job skills for the country’s unemployed youth for the Ministry of Tourism’s “Hunar Se Rozgar” initiative. ● An MoU with ‘Trifed’ for marketing tribal handicrafts at Ashok Group Hotels and an MoU with ‘Swayam’ to launch Ashok Access to provide user-friendly services for differently-abled persons are the other initiatives of being aware
of social responsibilities and commitments. ● The joint venture with IL&FS is aimed to develop tourism infrastructure through public-private partnership mode and the JV is called Ashok Infra (Ashok Tourism Infrastructure Development). ● Physical upgradation, manpower development and motivational inputs are other benchmarks of success at ITDC. About Rs 70 crore has been spent in ensuring that The Ashok, Hotel Samrat and The Janpath are repositioned as prime properties in New Delhi. Another tranche of Rs 100 crore is being utilised for ITDC hotels countrywide. Main thrust areas are on renovating guest rooms and public areas as well as IT-hardware and property management. ● Manpower development has also set paradigms of excellence at ITDC. 100 fresh graduates have been recently inducted in the workforce. To be in sync with times, the Corporation works on constant and sustained in-service training of existing staff as well as on-the-job professional training. ■