Issuu on Google+

head September 2012 e7.50

c r e a t i v e

Ireland

C r e at i v e H e a d I r e l a n d September 2012

R E K

! W PO

here s t r a t s on s a e s W / A Your new

p1_September_Cover2012_GW4.indd 1

23/8/12 15:59:08

SKP_BC_Oil_DPS_CH_V1.indd 1

15/03/2012 15:01

NEW BC OIL MIRACLE RANGE

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DOWN TO EVERY SINGLE HAIR

NEW BC OIL MIRACLE CARE. EXPERIENCE A TOTAL WORLD OF INDULGENT SHINE. The gravity-defying rich formula delivers instant smoothing, luscious shine and caressable softness to every strand without overburdening so all you get is touchably beautiful hair.

For further information please telephone 01296 314000 (Republic of Ireland 01 404 6424)

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www.schwarzkopf-professional.co.uk 15/03/2012 15:01

Matrix HD Red CH DPS Advert.indd 1

02/08/2012 14:31

imagine…our most electrifying, red and vivid copper shades

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HD RED Shades by

The new Color Sync HD shades are an amazing addition to our salon. They are very intense and deliver such dramatic, stunning results. With daring reds and coppers being so hot right now, the HD Red shades could not have come at a better time. Gary Hooker & Michael Young Hooker & Young, North East, Matrix Colour Ambassadors

Matrix CONVERGE COLLECTION by the Matrix Global Design Team featuring:

Gary Hooker & Michael Young Hooker & Young Contact us UK: 0800 387 608 Ireland: 1800 509 472 www.matrixhaircare.co.uk

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Jamie Stevens Jamie Stevens Hair, London & Somerset

Join us on Facebook /matrixhaircare

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Marcus Shamim Peter Marcus Hairdressing, Manchester

Subscribe to our videos /matrixhaircareuk

02/08/2012 14:31

www.creativeheadmag.com

THE MAGAZINE Read every new issue before it lands in-salon –  www.creativeheadmag.com/the-magazine

head September 2012 e7.50

c r e a t i v e

Ireland

C r e at i v e H e a d i r e l a n d September 2012

KER-

POW!

▼ ▼

neW ProdUCTs, Tools and ColoUrs

here on stArts A/ w seAs neWs sePTeMBer Your new

sPanIsH flaIr

p1_September_Cover2012_GW4.indd 1

www.montibello.com

Whether your client is searching for the ‘one’ or the ‘one-for-right-now’, L’Oréal Professionnel’s three new Diarichesse and Dialight hues – Color Foundation, BB Blonde and Color Blush – are guaranteed to give them that loving feeling. Tempt colour-shy clients with Diarichesse; it provides on-trend results without the long-term commitment, enhancing natural hair colour with up to 1.5 levels of lift and 70 per cent grey coverage. Dialight offers more long-term colour but in a gentle manner, with an ammonia-free acid gel cream that makes personalisation and colour correction super-fast and easy to do. Gorgeous!

blond sos

available in-salon Call 1800 535 616

Is it a gel, is it a wax? no, it’s Jelly Wax, a multipurpose gel-wax from Keune for short to medium length hair that gives gel texture on damp hair and a wax definition on dry hair.

RRP fRom e15.75 Call 0044 845 070 8080

RRP e5.99 Call 061 212 028

www.labelm.com

www.keune.com

Double hitters extreme Hold Hairspray from label.m works hard for your money. The superstrong holding spray infuses the hair with a healthy shine and contains antifrizz agents.

Using rock crystal extract to cleanse and polish the surface of the hair, Trilliance shampoo and Conditioner from sebastian Professional gives extreme shine and a clear canvas for styling.

TiCkled Pink

For Breast Cancer Awareness Month, ghd has given its air dryer a lick of pink – Pink Cherry Blossom to be precise. The sale of each limited edition air will see a donation of E10 go to Action Breast Cancer.

RRP fRom e5.80 Call 04694 31628

System Professional from Wella Professional has redeveloped its tone-enhancing SP Silver Blond Shampoo to inject new life into coloured locks and banish any brassy tones.

RRP e120 Call 0044 8453 301 133

www.ghdhair.com

sTRengTh in numbeRs Weak, dry hair that’s full of residue and build-up – isn’t that a problem for most clients today? Meeting such complaints head on, Bed Head by TIGI has come up trumps with an easy wash and care regime to provide shine and strength to lacklustre manes. recharge is an anti oxidant-rich shampoo and conditioner that eliminates nasties such as pollutants, sweat and build-up, while elasticate is a breakage resistance-enhancing duo packed with protein and elastin for strong, flexible hair that won’t snap.

RRP e19.75 Call 01 416 0900 www.wellaprofessionals.ie

RRP e11.95 Call 01890 812 022 www.bedhead.com

CliCk iT To Win iT!

u

RRP fRom e16.50 Call 01 416 0900

www.sebastianprofessional.ie

Want to boost business with some lovely lashes? Then venture to www.creativeheadmag.com now to enter our competition and get set for glamour! One lucky winner could get their hands on a luxury Let’s Go Lashes Silver Package for their salon, courtesy of the Nouveau Beauty Group. Worth nearly e1,150, the package includes a two-day lashes training course, 25 pairs of strip lashes, a selection of cluster lashes and 15 lash sealants for retail. Go to www.creativeheadmag.com/competitions where you’ll find all the terms and conditions, and enter before 24 September. What are you waiting for? JAN

Creative Creative Head Head Ireland 14 16

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23/8/12 13:37:43

Colour smart

New direction

2012

TO The exTReMe

Rakis on Collins

AT The ShOwS

Issa A/W12

Keune Statements

Charles Worthington

Issey Miyake A/W12

Sharon Wauchob A/W12

AT The ShOwS

Missoni A/W12

Above: Schwarzkopf Professional Essential Looks 2.2012, Eccentric Heritage

of natural shades to give the illusion of shadow and movement”, explains Barry finnegan from Morgan B Hair in dublin. So natural doesn’t mean dull – it’s all about glossy, luxuriouslooking colour, such as eccentric Heritage, a key trend from Schwarzkopf Professional’s essential Looks 2.2012 collection. “this look, often shown with stealthily luxe hair and aristocratic lit-from-within skin, is undeniably feminine without being staid or saccharine,” says creative director Steve Hogan.

Versace A/W12

in The SALOn

BORn AgAin

one of tHIS SeaSon’S biggest colour trends could be described as the Rooney Mara effect – ethereal skin, short, blunt fringes, and a return to deep, dark hair that’s void of highlights. “dark hair emphasises the graphic-ness of a cut,” says Redken creative consultant guido Palau, commenting on The Girl With The Dragon Tattoo star’s style. “next to Rooney it feels a bit like everyone else is just playing it safe.” It’s an extreme look that’s even been favoured by blondes – before the a/W12 shows, dutch model Patricia Van der Vliet (pictured below at J.W. anderson) went from a flaxen, mid-length blonde to a dark ebony crop at the hands of new York colourist Victoria Hunter; a move that catapulted her into the big leagues. Charles Worthington has taken a similar view with a look in its latest collection – a dark, choppy quiff with colourtinged tendrils, reminiscent of Ziggy Stardust. Similarly, Maria gullace’s latest collection for Rakis on Collins in australia was inspired by the darker side of power and seduction. the look is seen across the runways from J.W. anderson to Versace, filtering right onto the salon floor. eithne Ryan, educational director at niall Colgan Hairdressing in Limerick, explains: “Clients are opting for darker colours that give them glossy richness and a feeling of romance and dark beauty.” niamh Marsh, colour manager at Brown Sugar in Blackrock, agrees: “this season browns will be darker and richer for a more striking look. the best way to achieve this is by using a global application for a more dramatic effect.” However, some clients may want to test the trend without going all the way. to compromise, eithne says: “the look can be adapted in the salon with progressive bobs and shattered outline’s with super shiny panels of colour.” Such a look was developed for Keune’s Statements collection, which features a dramatic chocolate bob with hints of chestnut peeping from underneath.

J.W. Anderson A/W12

Autumn/Winter is all about change and your chance to refresh and progress your client’s look. From glossy neutrals to the deepest, darkest monotones, we unveil the four biggest colour looks

HIgH defInItIon and 3d media is prompting a rise in natural-looking hair – thanks to these new technologies and product formulations, consumers want hyper-reality rather than a false appearance – meaning more subtle colours and high-gloss finishes. according to Wella Professionals global colourist Josh Wood, it’s “believable hair that looks like it almost hasn’t been coloured”. the recently launched Illumnia Color from Wella Professionals is a product that can achieve such results. “the shine, tone and condition of the colours are like nothing you’ve seen before,” says andrew dunne of Hair by Mane in dublin. this move to believable, high-gloss colour was seen at a host of a/W12 shows. at Issey Miyake, hair was given a high-shine panel around the face, while Irish-born designer Sharon Wauchob sent out manes of natural, super-shiny hair during Paris fashion Week. at Missoni, the collection was inspired by a girl who wanted to lose herself in nature but was stuck in the city, and a number of models were coloured with Illumnia to enhance this look. While there are many colour formulas today that will produce high-gloss finishes – Clear from Redken Shades eQ and Keune’s Semi Colour Clear to name but two – it’s important to know how to achieve the look. one way is to “vary the depth

▼ ▼

want it!

THIs season’s love

www.lorealprofessionnel.co.uk

23/8/12 15:41:35

froM Goya to Gaudi, the spanish have been revered for their artistry and creativity. If you want in on the action then look no further than montibel.lo, the Barcelona brand that’s just hit our shores. one in three spanish salons stock the haircare and colour line, which is exporting its complete collection of treatments, styling, shaping and colouring products to Ireland. It’s all salon-exclusive, has a dedicated research centre ensuring new products really deliver, and there’s a choice of 118 intermixable Cromatone colours and 21 styling products.

COLOUR SMART in ASSOCiATiOn wiTh:

Creative Head Ireland 36

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editor’s letter

September CREATIVE HEAD Ireland

42

56 36

It fast became a modern-day horror story, with gruesome tales in the press about toxic fumes and stylists struck down with breathing problems and headaches. Call it what you will – Brazilian/ permanent/semi-permanent/keratin/12-week blow-dry – this revolutionary service got off to a false start and Irish salons were hit hard at a time when they could least afford it. The move by the Irish Medicines Board and the Health Service Executive to ban this type of straightening product may have been tough, but now the new versions have been reformulated and rigorously tested, there is peace of mind that you’re offering a service that fully complies with Ireland’s thorough safety standards. So, with the smoothing wonders back on the market, what’s the best way to move forward? We take a look at the all-new service offerings and enlist some expert advice on page 42. With each salon application bringing anything from E150 to E400 in revenue, you’d be foolish not to swot up. Also this month, our COLOUR SMART 2012 campaign continues with A/W12’s new colour trends and techniques. Coming straight from a season of sun-kissed balayage lights and candy-coloured dip-dyes, the new season offerings range from dark and punkish to hyper-natural and futuristic. Read all about them from page 36, and also be sure to turn to Runway on page 56 for a look at A/W12’s key hair trends. Welcome to the new season, where it’s all about change!

Sarah Manley sarah@headmag.ie

Creative Head Ireland 09

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contents

September

free range

Alfol

What’s inside

Ltd

REGULars

PUBLISHING 21 The Timberyard, Drysdale Street, London N1 6ND

13 _ the source

The new Generation NOW team arrives, Bumble and bumble goes to Boots and Sean Taaffe plans to take his salon across the country

Editor

Sarah Manley Contributor

Charlotte Simpson

Alfol_Egg_stage4.indd 4

16/9/10 12:37:12

Art director

Nick Jabbal Art

25 _ scene

Inspiration at Wella Professionals Business Network Live, and Josh Wood illuminates in Morocco

58 _ the last word

Greg Clarke of the Irish Hairdressers Federation believes we need a universal hair qualification

Graeme White Chief sub editor

Special projects manager

Joanna Andersen Advertising managers

Sarah Manley ben baldock Editor in chief

features _ 36 new direction The four biggest colour trends for A/W12 and the tones and techniques to achieve them

40 _ Golden ticket

Join Schwarzkopf Professional and celebrate a decade of business success at the Irish Hairdressing Business Awards

Amanda nottage

Creative HEAD Ireland is printed on paper certified as being from sustainable sources using only vegetablebased inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: CREATIVE HEAD IRELAND 6-9 Trinity STreet DUBLIN 2 T: 01 617 7947 Email: sarah@headmag.ie Go online to www.creativeheadmag.com, find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @CreativeHEADIrl Creative HEAD Ireland is published 10 times a year by ALFOL Ltd. Creative HEAD Ireland is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

42 _ A smoother future

The smoothing treatments of old are gone, welcome to a world of safe and exciting keratin treatments that will seriously boost your salon takings fashion

50 _ The real deal

Niall Colgan uses real salon clients to capture understated beauty and wearable hair

52 _ victory roll

Take a look at some of the winning looks from this year’s L’Oréal Colour Trophy Grand Final

56 _ Runway

The key trends from the A/W12 catwalk

48

_

Subscribe now

You’ll receive a free gift from Keune, worth e300!

head c r e a t i v e

September 2012 e7.50

Publisher

catherine handcock

Ireland

KER-

POW!

s here on stArt A/w seAs Your new

ON the COVER Hair Anthony Mascolo, Nick Irwin and Akos Bodi for Bed Head by TIGI Hair colour Christel Lundqvist Make-up Jose Bass Styling Jiv D Photography Anthony Mascolo

Image courtesy of Bed Head by TIGI

Adam Wood

Creative Head Ireland 10

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23/8/12 16:51:54

The shows. The stars. The season’s hottest hair. and so much more...

w w w . c r e a t i v e h e a d m a g . c o m

r u n w a y

r u n w a y

a /w 2 0 1 2 autumn winter 2 012

Y o u r

e s s e n t i a l

g u i d e

t o

t h e

n e w

s e a s o n

head c r e a t i v e

free range

Runway A/W12 Your essential guide to the new season Discover everything you need to know about the trends your clients will crave, direct from the catwalk for e20 (inc. IRE p&P) O rder o n lin e at w w w.creativeh eadm ag.com or call 01 617 7947 011_RunwayAD 1

23/8/12 14:14:27

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23/8/12 16:25:38

source

Stylish interiors in the heart of Paris

the

Page 18

news, products, business know-how and interiors It all starts here…

▼ ▼

September 2012

House of Colour stylist named on Generation NOW team Kai Wan from P.Kai Hair and Adam Reed from Percy & Reed. She will also receive training in media, product knowledge and presentation skills and will have a busy events schedule. Upcoming opportunities include taking part in the ‘Making History’ show at Wella Professionals TrendVision Award 2012 UK and Ireland Final on 8 October, and featuring on the Fellowship Stage at Salon International. “Making JAN

the final six is just incredible,” says Danielle. “Being involved with TrendVision is going to be a huge highlight for me.” Pictured with Danielle (above, far right) are fellow Generation NOW team members, from left to right: Michael O’Gorman from Francesco Group; Lauren Brinson from Andrew Price; Ben Kristian from Zullo & Holland; Nicola Rice from McIntyres; and Charlotte Boardman from Jamilla Paul Hair & Beauty.

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Danielle O’Neill from House of Colour in Dublin has made it on to the six-strong Wella Professionals Generation NOW team for 2012/13. After passing a rigorous audition process, Danielle, who works at the salon’s D’Olier Street branch, will undergo training with numerous high-profile hairdressers over the coming year, commencing with a bootcamp week with Gareth Vance and Caroline Spencer from Sassoon,

Creative Head Ireland 13

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23/8/12 14:26:15

▼ ▼

the latest news from the industry

Boots & Bumble AND bumble aim to drive clients to the salon BUMBLE AND BUMBLE president Peter Lichtenthal has said that the brand’s imminent launch into Boots stores will bring “salon styling to the masses” and drive more business to professional salons. Talking to Creative HEAD, Lichtenthal said: “We are looking to grow in the Irish

market and to bring an element of salon styling to the masses. Getting clients through the door is an increasing problem for salons and with the move into Boots stores we aim to help drive consumers to salons.” The cult brand will serve as the anchor for the Boots Premium Haircare area, and will initially

be available in two flagship stores by the end of October – Liffey Valley in Dublin and Half Moon street in Cork. To encourage would-be clients to visit salons, the selected stores will have a Bumble and bumble-trained product specialist to tell the brand’s story and stress the importance of salon services.

From left: Robert Chambers, the winning model look, Gemma Murphy, course head Nadine Sheehy, teacher Kim Brophy and judge Tamar Chambers

Robert Chambers celebrates Sean Taaffe launches mobile salon

Gemma Murphy has scooped first place in the catwalk show at the Robert Chambers Academy and School of Hairdressing Diploma Graduation. The event, which saw 13 names graduate after 16 months of intensive training, featured a catwalk show where each graduating student

presented a model, with first place awarded to Co. Offaly’s Gemma, second place to Rebecca Lynch from Drimnagh and third place to Matthew Feeney from Terenure. Taking place at Wella Professionals Studio in Dublin, the event also celebrated the Robert Chambers Academy’s 30th anniversary.

The Sean Taaffe Hair & Beauty Group has launched Ireland’s first mobile pop-up salon to deliver hair and beauty treatments at requested locations. The salon, which fits three stylists, made its debut in July at the Killarney Races’ Ladies Day, where they offered hair and beauty touch ups. “Following the Killarney Races the response has been phenomenal,” said salon owner Sean Taaffe, who intends to offer the service for a host of corporate and social events and weddings. “We’ve had many enquiries from individuals and event organisers.”

Creative Head Ireland 14

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NEWS September

My month ahead

INOA to boost new businesS

Kieran O’Gorman at last year’s Matrix Live tour

L’Oréal Professionnel has launched the INOA Colour Capture app as part of a campaign to get consumers into salons. The INOA Colour Capture campaign will run from 3 September to 31 October, during which time clients will be able to capture ‘bubbles’ on their phone using the app each time they see a L’Oréal Professionnel INOA colour salon. Capturing these bubbles allows clients to claim a prize of either an INOA colour service or an INOA colour care sample pack. Once a prize bubble has been captured, the winner can then go into the specific salon or call, to book in for the free treatment or pick up a sample pack, quoting a four-digit code from the bubble. Peter Mark salons, Ultimate Hair & Beauty in Dublin and D’Arcy’s Hairdressing in Cork are among those already signed up to the scheme.

What does September have in store for... Brenda Mullen

Vanilla Hairdressing Following the success of our Shu Uemura client evening in June, we will host a Kérastase client evening in September. We are also launching our new ‘Introduce a Friend’ gift cards, and stylist Jessie Carberry will be taking care of our Facebook ‘Look of the Month’, where we give one model a cut and colour makeover before Jessie goes on to explain the look.

If you only do one thing this month...

Anthony Kilcoyne

Salon 2

We will be launching the Perfect Day Wedding Package in association with nine local wedding suppliers, offering couples a discounted wedding package at off-peak times. I will also be completing the Joico ‘J Cutting and Colouring Course’, which has been totally inspirational so far and I am really looking forward to bringing it back to the team.

Kevin Ryan

Wilton Hair & Beauty

Find out what makes an image, person or look? Find out at Matrix Live Icon Tour 2012 at the Mansion House in Dublin on 24 September. Based on the theme of icons, Matrix guest artists, including Kieran O’Gorman and Jamie Stevens, will consider what sets one iconic look apart from the next, and where inspiration stems from. Tickets cost E100, for more information call 1800 509472 JAN

feb mar apr may

jun

jul

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Our salon is going back to school! We are doing education for the new Lisse Design Keratin Therapy with Alfaparf Milano and our beauty therapists are training in OPI gel colour nails. I’m off to London for the Institute of Trichologists’ CPD day and graduation for newly qualified trichologists, and I’m working hard on our entry for the Alfaparf Milano Fantastic Hairdresser awards.

Creative Head Ireland 15

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23/8/12 14:26:50

▼ ▼

New products, tools and colours

want it!

This season’s love Whether your client is searching for the ‘one’ or the ‘one-for-right-now’, L’Oréal Professionnel’s three new Diarichesse and Dialight hues – Color Foundation, BB Blonde and Color Blush – are guaranteed to give them that loving feeling. Tempt colour-shy clients with Diarichesse; it provides on-trend results without the long-term commitment, enhancing natural hair colour with up to 1.5 levels of lift and 70 per cent grey coverage. Dialight offers more long-term colour but in a gentle manner, with an ammonia-free acid gel cream that makes personalisation and colour correction super-fast and easy to do. Now that’s what we call gorgeous! available in-salon Call 1800 535 616

Double hitters Extreme Hold Hairspray from label.m works hard for your money. The superstrong holding spray infuses the hair with a healthy shine and contains antifrizz agents.

Is it a gel, is it a wax? No, it’s Jelly Wax, a multipurpose gel-wax from Keune for short to mediumlength hair that gives gel texture on damp hair and a wax definition on dry hair.

RRP from e15.75 Call 0044 845 070 8080

RRP e5.99 Call 061 212 028

www.labelm.com

www.keune.com

www.lorealprofessionnel.co.uk

Using rock crystal extract to cleanse and polish the surface of the hair, Trilliance Shampoo and Conditioner from Sebastian Professional gives extreme shine and a clear canvas for styling. RRP from e16.50 Call 01 416 0900

www.sebastianprofessional.ie

Creative Creative Head HEAD Ireland 14 16

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24/8/12 13:52:56

NEWS September

Spanish flair

From Goya to Gaudi, the Spanish have been revered for their artistry and creativity. If you want in on the action then look no further than montibel.lo, the Barcelona brand that’s just hit our shores. One in three Spanish salons stock the haircare and colour line, which is exporting its complete collection of treatments, styling, shaping and colouring products to Ireland. It’s all salon-exclusive, has a dedicated research centre ensuring new products really deliver, and there’s a choice of 118 intermixable Cromatone colours and 21 styling products.

Tickled pink For Breast Cancer Awareness Month, ghd has given its air dryer a lick of pink – Pink Cherry Blossom to be precise. The sale of each limited edition air will see a donation of E10 go to Action Breast Cancer.

RRP from e5.80 Call 04694 31628

www.montibello.com

Blond SOS

System Professional from Wella Professional has redeveloped its tone-enhancing SP Silver Blond Shampoo to inject new life into coloured locks and banish any brassy tones. RRP e19.75 Call 01 416 0900 www.wellaprofessionals.ie

RRP e120 Call 0044 8453 301 133

www.ghdhair.com

Strength in numbers Weak, dry hair that’s full of residue and build-up – isn’t that a problem for most clients today? Meeting such complaints head on, Bed Head by TIGI has come up trumps with an easy wash and care regime to provide shine and strength to lacklustre manes. Recharge is an anti oxidant-rich shampoo and conditioner that eliminates nasties such as pollutants, sweat and build-up, while Elasticate is a breakage resistance-enhancing duo packed with protein and elastin for strong, flexible hair that won’t snap. RRP e11.95 Call 01890 812 022 www.bedhead.com

CLICK IT TO WIN IT!

JAN

feb mar apr may

jun

jul

aUG

SEP

OCT nov dec

▼ ▼

u

Want to boost business with some lovely lashes? Then venture to www.creativeheadmag.com now to enter our competition and get set for glamour! One lucky winner could get their hands on a luxury Let’s Go Lashes Silver Package for their salon, courtesy of the Nouveau Beauty Group. Worth nearly e1,150, the package includes a two-day lashes training course, 25 pairs of strip lashes, a selection of cluster lashes and 15 lash sealants for retail. Go to www.creativeheadmag.com/competitions where you’ll find all the terms and conditions, and enter before 24 September. What are you waiting for?

Creative Head Ireland 17

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23/8/12 14:28:07

▼ ▼

business advice and stylish interiors

interiorscape

David Mallet

14 rue Notre-Dame des Victoires, Paris

A stunning Parisian salon, David Mallet is located on the second floor of a ‘hotel particulier’, or grand townhouse. Here, associate business partner Ralph Loeffier talks us through the design and is replicated in the packaging of Space 4,090sq ft. the David Mallet haircare line. Team 20. Investment pieces There are a few: Styling stations 10.
 the ostrich babette, the leopard and the Backwash basins Seven.
 artichoke lamp by Poul Henningsen, as The design When David was still well as furniture from Knoll. working as a studio hairstylist he Favourite area The terrace in the had private clients that he served in summer and the Ostrich styling room his apartment. After a while he just all year round. wanted to have his own salon, so he Salon soundtrack Hand-selected, looked for a place and decorated it the same way as his apartment. non-vocal, classical music. We have Inspirations Design ideas came from eight different playlists each lasting eight hours, so it takes 64 hours before David’s journeys to exotic countries. He buys the objects and furniture from a song repeats itself. 
 antique markets all around the world. Further updates We now offer Colour palette The signature grey massages in a new part of the salon. For more stunning images of this and other salons, of the salon also comes from David’s log onto www.creativeheadmag.com/business apartment. It’s calming and soothing

hot buys

Stylish pieces for your salon

All white now Recline in style with the newly designed Versux Pro by Pietranera, also available in silver and with two-tone piping.

At your service The Como Wengè reception desk from Salon Ambience shouts ‘service’ from the moment a client enters.

From the top Refined details, curved lines, and a range of durable colours and textures – introducing the Bozz styling chair from Kiela.

Price From e1,366 plus vat Contact 0044 20 8903 0002

Price From e497 Contact 061 212 028

Price e770 Contact 045 856 490

www.lsehair.com

www.salonambience.com

www.kiela.nl

Creative Creative Head HEAD Ireland 14 18

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24/8/12 13:53:38

Business Pro Sean Taaffe

Owner of Sean Taaffe Hair & Beauty, ST2, Barber and Sean Taaffe Hair Academy I start my working day… 30 minutes before I start clients. I meet salon manager Kara O’ Shea and discuss all the happenings of the previous day – figures and any unresolved decisions. We then plan the day ahead. I cope with pressure by… separating business and hairdressing. Wednesday to Saturday I only cut hair. On Monday and Tuesday it’s all about the business and paperwork. The two aren’t allowed to cross. The biggest risk I have taken… was when I decided after more than 15 years to close my existing salon that was successful and open in a bigger town (Killarney). I didn’t know if my clients would follow me. I’ll never take for granted... clients. The days of loyalty are gone and you are only as good as your last service. Without clients we’re all goosed! The best advice I’ve been given... I seem to be getting more and more good advice these days or maybe I’m more inclined to listen now. One sentence that I’ve always lived by is ‘fail to plan and plan to fail’. The biggest challenge in business today… is banks. They are really difficult to deal with. It’s gone back to the days that you have to prove you don’t need it in order to get it.

Sean Taaffe Hair & Beauty

feb mar apr may

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u jun

For the full interview, visit www.creativeheadmag.com/business jul

aUG

SEP

OCT nov dec

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JAN

The Sean Taaffe Hair & Beauty team

23/8/12 14:28:51

MORNINGS MADE EASY

NEW SMOOTH LOCK

thermal care for dry, unruly hair

New Smooth Lock starts with an exclusive semi-permanent salon service† that helps seal in frizz-free manageability and smoothness with luscious-looking shine that lasts up to 10 shampoos*. At home, heat activated formulas intensely nourish and protect to help extend the service results by a further 3 shampoos**.

“This low cost and low commitment service is guaranteed to help build our business!” David Marshall, David Marshall School of Hairdressing

“New Smooth Lock semi-permanent smoothing service is easy to use and helps give us the edge from our competitors.” Hugh Campbell, Hugh Campbell Hairdressing

† Retail range available in July 2012, service in August 2012.

* Results achieved with the semi-permanent Smooth Lock Service. ** Results achieved with Smooth Lock Service followed by at-home use of Smooth Lock Shampoo, Conditioner and Stay Sleek leave-in cream.

LASTING SMOOTHNESS FOR UP TO ** 13 SHAMPOOS!

All rights reserved. 2012

GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK

FIND OUT MORE ON 016 045 914

why we Love

Chromatics “

As with all Redken products, we knew it was going to be a winner for us. Business has increased through customer recommendation; clients are ecstatic with the results, enjoying colour longevity, amazing shine and strengthened hair with no irritation to the scalp. Stylists are also delighted with the extensive colour range, which knowing Redken will only grow Rossa Danagher – Rossano’s Hair Group – Donegal Town and Sligo

can achieve “ you a great color

I colored a “client’s hair with

result without the use of ammonia! no ammonia means no odor, making it a comfortable environment in the salon for everyone.

chromatics and she actually phoned back to tell me her hair felt stronger!

Jason Welch, Eleven Hair

Kelly Scott, Strands

This is truly a business-building color. expect repeat business, as your clients will love it once they’ve tried it & get ready to attract new clients who may have hesitated to try permanent color in the past because of the ammonia.

Chromatics gives up to 100% white coverage, multi-dimensional results & radiant reflection, as well as vibrancy. It’s the color i’ve been waiting for!

AJ Blackadder, Andrew Barton Salon

Sue Harrison, Harrisons hair team

chromatics “ With you’re getting

Chromatics is brand new Redken Technology used in the same way you’re already using permanent color – so it’s easy, easy, easy!

multi-dimensional color & hair that feels stronger – all without using ammonia, this truly is Redken’s next generation of haircolor.

Billie Crago, The Chapel Islington

Adam Browne, Fordham Soho

GET INSPIRED. BE PART OF IT. www.redken.co.uk | find out more on 604 5920

www.creativeheadmag.com

Salon Style Immerse yourself in the bold and the beautiful with the very best hair collections www.creativeheadmag.com/salon-style

Comment on, like, share, retweet and print stories that inspire you

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23/8/12 14:29:58

Mark Hayes at Wella Professionals Business Network Live 2012 •25-27_SCENE_GW4.indd 1

scene parties, people, places, faces

23/8/12 14:31:31

James Cracknell

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Sir Terry Leahy

Michael Douglas Marcus Cowzer and Olive Tucker from House of Colour

Packed with inspirationaL presentations, workshops and business tips, Wella Professionals Business Network Live 2012 lit up the Crowne Plaza Hotel in picturesque Heythrop Park, Oxfordshire, where we headed with a host of Irish salons including House of Colour, Dublin, Rynhart Hair Design, Gorey and Hair Matters, Clontarf. Providing networking opportunities for owners and managers to learn invaluable advice and ingenious ideas to help keep ahead of the competition, the theme for this year’s event was Dreams to Reality. Beginning with a talk from Sir Terry Leahy, former chief executive of Tesco, the audience was taken on an insightful journey and given straight-talking management advice. Next, Jo Malone MBE shared her personal and professional experiences as an entrepreneur and details on her latest venture, Jo Loves. Other highlights included workshops with life coach Peter Cohen and chartered business psychologist Tracy Barr, an adrenalin-fuelled presentation from former Olympic champion James Cracknell and a dream analysis session with psychologist Ian Wallace. The event culminated in an expert hairdressing panel, hosted by hairdresser Michael Douglas and comprising Sassoon international creative director Mark Hayes, Wella Professionals global colour ambassador Josh Wood and academy owner Patrick Cameron. If that’s not business inspiration, we don’t know what is.

Ian Wallace

Fresh thinking

23/8/12 14:32:05

Illumina Color salon

scene

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‘An assault on the senses’ often sounds a bit over the top, but at the Wella Professionals Illumina Color launch in Marrakech, you really had to see it to believe it. The natural colour and vibrancy of Morocco is out of this world, and very quickly the link to Illumina Color was apparent. Decamping to the Sofitel hotel, Wella Professionals global colour ambassador Josh Wood was the host of the international get-together. “Illumnia has been four years in the making,” said Josh during a round-table gathering, revealing the whole process came about while working in Los Angeles. Shooting a major ad campaign, Josh and his photographer were after a certain light, but no matter what way the colour was approached and concoctions of products were added, the right shine was unachievable. “I wanted colour that was ‘illuminous’, which is very different to shine and gloss,” he said. A chat with Wella Professionals and four years in the lab and his wishes were granted. P&G scientist Maria Castan explained how Illumina reflects light and the lengths the company went to ensure it would deliver like no other – something guests could experience for themselves at the luxurious Illumina Color pop-up salon. Later, during a gala dinner at the Palais Mehdi, Sylvie Moreau, general manager of Wella Professionals, said: “This is not a launch, it’s a birth of a project, as stars are born, not launched. I have to thank Josh, without whom Illumina Color would not exist.”

Sylvie Moreau

Josh Wood

Light years ahead

23/8/12 14:32:27

Star attraction

Vintage Hollywood glamour reigned on the A/W12 catwalks and L’Oréal Professionnel’s new seasonal collection, Retro Nouveau, takes inspiration from retro icons to inspire the styles of today. All three looks use the new shadow illusion technique featuring two INOA ODS2 shades chosen from a palette that now consists of more than one hundred

````za

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Creative Head Promotion Promotion

Copper siren

Flamboyant, fierce and utterly captivating – French filmstars from the ’60s continue to influence the styles of today. These iconic, tousled long locks are reinvented with a bright copper twist – one of the most popular shades for A/W12

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23/8/12 14:35:02

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23/8/12 14:35:40

Creative Head Promotion Promotion

Ingénue blonde

Cropped and ever so slightly dishevelled, the pixie crop revolutionised British style in the ’60s. Mixing the masculine with feminine subtleties and grown-up glamour with child-like references, this cool blonde is updated with a shadow root placement to create more dimension and recall the boyish styles of the season

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23/8/12 14:36:10

Violet vixen

This timeless style is reminiscent of the original Hollywood sex symbols of the ’60s. The style has been reinvented using aubergine and violet shades from the A/W12 catwalks, resulting in a look that oozes sexy sophistication and eternal excellence

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23/8/12 14:36:48

Creative Head Promotion Promotion

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23/8/12 14:37:12

Backstage ready Guy Kremer’s team reveals their interpretation of the pixie blonde look Stylist Jonny Engstrom and colourist Hollie Wake from Guy Kremer salon created fashion-forward looks that are runway-ready but can be easily translated to the salon. To create the pixie blonde look, the team placed sections of delicate blonde in a ‘shadow illusion’ technique, slicing through the smoked platinum hair. The carefully shimmering blonde slices ensure the overall effect is flattering, while creating beautiful colour depth through the crown and fringe of this textured, androgynous crop.

Creative HEAD Ireland 34

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23/8/12 14:37:30

Hair Jonny Engstrom and Hollie Wake at Guy Kremer for L’Oréal Professionnel

Creative Head Promotion Promotion

For more information, speak to your L’Oréal Professionnel representative or call 1800 535 616

Creative HEAD Ireland 35

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23/8/12 14:37:52

e New direction Autumn/Winter is all about change and your chance to refresh and progress your client’s look. From glossy neutrals to the deepest, darkest monotones, we unveil the four biggest colour looks

of natural shades to give the illusion of shadow and movement”, explains Barry Finnegan from Morgan B Hair in Dublin. So natural doesn’t mean dull – it’s all about glossy, luxuriouslooking colour, such as Eccentric Heritage, a key trend from Schwarzkopf Professional’s Essential Looks 2.2012 collection. “This look, often shown with stealthily luxe hair and aristocratic lit-from-within skin, is undeniably feminine without being staid or saccharine,” says creative director Steve Hogan.

Issey Miyake A/W12

at the SHOWS

Sharon Wauchob A/W12

High definition and 3D media is prompting a rise in natural-looking hair – thanks to these new technologies and product formulations, consumers want hyper-reality rather than a false appearance – meaning more subtle colours and high-gloss finishes. According to Wella Professionals global colourist Josh Wood, it’s “believable hair that looks like it almost hasn’t been coloured”. The recently launched Illumnia Color from Wella Professionals is a product that can achieve such results. “The shine, tone and condition of the colours are like nothing you’ve seen before,” says Andrew Dunne of Hair by Mane in Dublin. This move to believable, high-gloss colour was seen at a host of A/W12 shows. At Issey Miyake, hair was given a high-shine panel around the face, while Irish-born designer Sharon Wauchob sent out manes of natural, super-shiny hair during Paris Fashion Week. At Missoni, the collection was inspired by a girl who wanted to lose herself in nature but was stuck in the city, and a number of models were coloured with Illumnia to enhance this look. While there are many colour formulas today that will produce high-gloss finishes – Clear from Redken Shades EQ and Keune’s Semi Colour Clear to name but two – it’s important to know how to achieve the look. One way is to “vary the depth

Missoni A/W12

Above: Schwarzkopf Professional Essential Looks 2.2012, Eccentric Heritage

Born again

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23/8/12 14:40:07

Colour smart 2012

To the extreme

Versace A/W12

J.W. Anderson A/W12

At the SHOWS

Issa A/W12

Keune Statements

Charles Worthington

Rakis on Collins

In the salon

One of this season’s biggest colour trends could be described as the Rooney Mara effect – ethereal skin, short, blunt fringes, and a return to deep, dark hair that’s void of highlights. “Dark hair emphasises the graphic-ness of a cut,” says Redken creative consultant Guido Palau, commenting on The Girl With The Dragon Tattoo star’s style. “Next to Rooney it feels a bit like everyone else is just playing it safe.” It’s an extreme look that’s even been favoured by blondes – before the A/W12 shows, Dutch model Patricia Van der Vliet (pictured below at J.W. Anderson) went from a flaxen, mid-length blonde to a dark ebony crop at the hands of New York colourist Victoria Hunter; a move that catapulted her into the big leagues. Charles Worthington has taken a similar view with a look in its latest collection – a dark, choppy quiff with colourtinged tendrils, reminiscent of Ziggy Stardust. Similarly, Maria Gullace’s latest collection for Rakis on Collins in Australia was inspired by the darker side of power and seduction. The look is seen across the runways from J.W. Anderson to Versace, filtering right onto the salon floor. Eithne Ryan, educational director at Niall Colgan Hairdressing in Limerick, explains: “Clients are opting for darker colours that give them glossy richness and a feeling of romance and dark beauty.” Niamh Marsh, colour manager at Brown Sugar in Blackrock, agrees: “This season browns will be darker and richer for a more striking look. The best way to achieve this is by using a global application for a more dramatic effect.” However, some clients may want to test the trend without going all the way. To compromise, Eithne says: “The look can be adapted in the salon with progressive bobs and shattered outline’s with super shiny panels of colour.” Such a look was developed for Keune’s Statements collection, which features a dramatic chocolate bob with hints of chestnut peeping from underneath.

COLOUR SMART in association with:

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23/8/12 14:40:43

e The new blonde

Wella Professionals TrendVision 2012, Celeste

‘Futuristic’ would best describe this season’s blonde, with cool, space age colours in varying tones of silver, mercury and graphite, merging with warmer hues. These ultra-modern displays were seen at several A/W12 shows. At Alexander McQueen, models stepped out wearing silver visors, and at Balenciaga, space age sweatshirts that read ‘Join a Weird Trip’ and ‘Out of the Blue’ were all very Back To The Future. At Chanel, designer Karl Lagerfeld created a spectacular crystal set that looked like something out of Superman, and models sported dazzling crystal eyebrows. It’s a look Wella Professionals has coined Celeste – one of its TrendVision 2012 looks. “Celeste’s palette consists of angelic, almost alien shades – dove grey, oyster, chinchilla – that express an otherworldliness and an edge of cosmic daring,” explains the look’s creator, Josh Wood. Celeste is a haute couture look that Daphne Guinness or Lady Gaga could rock with confidence, but for more tentative clients, Eithne Ryan of Niall Colgan Hairdressing suggests: “Use a freehand technique to enrich the base shade and create a drift of colour through to the ends. Key shades will be violet, pale rose, almond and beige.” Alfaparf Milano has also tackled this blonde with its collection, A Sense of New. The look features a high-impact technique of extreme colours hidden below the thin layers of hair to add character and movement.

In the salon

Alexander McQueen A/W12

Balenciaga A/W12

Headmasters

Alfaparf Milano, A Sense of New

at the shows

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23/8/12 14:41:04

Colour smart 2012

Go your own way

Talk about doing a 180. After the ethereal femininity of S/S12’s dip-dye trends, the new season is leaning towards primary colours with a punk attitude. The look was displayed across the A/W12 shows, particularly at Prada. “They’re virtual dolls,” said the style’s creator, Guido Palau. The Redken creative consultant chose extensions based on which colours clashed best with the girls’ natural hair out of red, platinum and black. At Jean Paul Gaultier, Guido went on to turn dip-dye on its head with dyed-in roots in red, white, blue and orange. At designer Jen Kao, hair also went down the two-tone route, presenting one of the most wearable takes on the trend, with each girl sporting inky-blue ends. Similarly, at Yohji Yamamoto, Eugene Souleiman for Wella Professionals injected scarlet red and cobalt blue through hair ends, a look that will have clients queueing around the block. While this new trend suggests dramatic change, it can be a low-commitment look. “We’re seeing a lot of clients coming in with extensions that we colour and clip in,” says Marina Hayes, artistic director at Foxy Chopper. “Dark purple is dominating at the minute, and the finish is moving away from more blurred lines to dramatic, block finishes.” Colour blocking techniques are apt for the season ahead as big, voluminous styles start losing their popularity. “Clients are wearing their hair straight now, as opposed to beachy waves of S/S12, and this style really suits a dramatic, straight cut,” adds Marina. It’s something Laura Farrell, colourist at Zeba Hairdressing and L’Oréal Professionnel Colour Trophy 2012 winner, is preparing for. “There’s lots of blue and violet tones and lots of block colour,” she explains. “Once hair has been bleached and toned, these colours look great on brunettes, with navy and blueberry tones coming through sharp cuts.”

In the salon

Prada A/W12

Yohji Yamamoto A/W12

Jean Paul Gaultier A/W12

RoCo Hair

The FAME Team

at the SHOWS

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23/8/12 14:41:29

Golden ticket

The date is set, the venue is booked. Are you ready to rub shoulders with the country’s most influential salon names at the Schwarzkopf Professional Irish Hairdressing Business Awards 2012? In the past decade we’ve been privy to some candid hairdressing moments, prime networking opportunities and superb advice at the Schwarzkopf Professional Irish Hairdressing Business Awards. From words of wisdom on the podium from the likes of Peter Keaveney and Dylan Bradshaw to incredible guest speakers such as private investor and former Dragons’ Den star Richard Farleigh, the awards have a knack of inspiring you to achieve more. First launched in 2003 with just six categories and a modest audience of 100 people, the Schwarzkopf Professional Irish Hairdressing Business Awards have come a long way in 10 years. This year, 18 winners will be revealed across 10

separate categories, including the newly introduced ‘Receptionist/Front of House Award’, and all in front of an expected audience of 450 people at the Mansion House in Dublin. Here you can mingle with Irish hairdressing royalty – the innovators, the marketers, the investors and the online whizzes. From the Salon Design Award to the pinnacle Salon of The Year title, learn which salons have been making incredible strides this year. So come to the stunning Round Room at the Mansion House on 22 October and witness all the action. This high-profile luncheon is the perfect opportunity to meet serious players, new friends and experience what these unique awards are all about.

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23/8/12 14:42:17

The 2011 winners

Richard Farleigh

Lee Bradshaw, Schwarzkopf Professional national sales manager

Business Awards

The Schwarzkopf Professional Irish Hairdressing Business Awards will take place at the Mansion House in Dublin Creative Head Ireland 47 on 22 October. tickets will be released in early september at www.ihbawards.ie

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23/8/12 14:42:41

A smoother future Brazilian/permanent/Keratin/12-week blow-dry – call it what you will, just be sure to get the word out – these smoothing wonders are back and in better shape then ever before in the halcyon days of the Noughties, when the economy was super-healthy (or so they told us), the Millennium promised much and your salon was turning out heads of highlights like there was no tomorrow – it was almost laughable to think it all might come crashing down. Blame it on the politicians, blame it on Greece – today the reality is that we all have to work much harder and come up with new services to generate revenue. One saving grace has been keratin treatments – out of nowhere, these wondrous smoothing lines brought critical extra business. However, revolutionary as the services were, formulation problems meant they were scuppered before clients could even book a repeat visit. Now, thanks to constant advances, testing, reformulations and tighter certification and guidance, smoothing services are back on the market and safer than ever. But does your client believe that? She’s a bundle of frizz and you know you have the ideal makeover to transform her life, but she’s heard of the horrors and is scared of the risks. What’s your next move? Dylan Bradshaw, whose salon was the first to introduce smoothing treatments in 2009, says clients need to be reintroduced to the service. “After we started using the treatments again, we really had to win back trust,” he says.

“There had been so many misleading products and information circulated that it was vital we started again and explained everything.” After trialling six products, Dylan chose to stock KeraStraight and charges between E100 and E400 for a ‘12-week blow-dry’. Instead of heavily marketing it, the salon chooses to keep the promotion more personal. “We talk about the service at the consultation as one that acts as a solution to hair troubles. It’s sold as a look or feel to create what the client wants, just like a cut or colour would,” he adds. The salon now carries out an average of 20 treatments a week. At Wilde in Donnybrook, the salon averages five treatments a day and uses Lisse Design Keratin Therapy from Alfaparf Milano. Owner Ann Hart has no concerns with the product. “We can now tell customers that the service is safe without hesitation. My staff are really aware of what’s happened and are able to inform clients correctly,” she says. Initially, the salon introduced the service at E150 but has since upped prices to E190 or more, depending on the length of a client’s hair. “When we introduced the service we had a waiting list,” says Ann. “It’s provided us with great client retention. Already this month there’s a spike in bookings as treatments need replenishing following the first influx of clients.”

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23/8/12 14:43:36

Smoothing feature treatments

“We can now tell customers that the service is safe without hesitation”

Image courtesy of KeraStraight

Ann Hart, Wilde

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23/8/12 14:44:01

To move forward with these services, the most important thing is for stylists to get their facts straight and deliver them confidently to clients. “There are still clients, and some salons, who don’t understand how a smoothing treatment works without frightening-sounding chemicals,” says Jez Barnett, managing director of KeraStraight. “Our salons explain that our product is protein-based and that puts clients at ease.” The brand has produced a salon manual to help the hairdresser explain technical aspects as well as detailing each individual ingredient in a glossary at the back. “With client concerns, our main objective is to encourage our salons to explain what KeraStraight will do for them, how much it will repair hair and how much easier their hair will be to manage,” he explains. As reputable services are reformulated, retested and relaunched, your manufacturer should have all the key facts you need to know and even certification – if not, then you may need to do more shopping around. Most are now formaldehyde-free and have reduced fumes and odours. “We waited for extensive tests to be carried out on our Suprema Keratin product before we launched it,” says Inma Fuentes Grant, managing director of Keratin Silken, the Irish and UK importer of Suprema Keratin. “All of our products are entirely free of formaldehyde and sulphates. These are the substances that have been striking fear in our customers’ hearts because of the reported side-effects. So salon staff can go a long way towards putting clients’ minds at rest.” Another option is to offer a service that is not only formaldehyde- and sulphate-free, but also comes with other green benefits. Hession Hairdressing in Drumcondra and Clontarf uses QOD, a smoothing keratin system that prides itself on being organic.

Owner Paul Hession explains: “I like to avoid chemicals where possible and wanted a product that doesn’t create hazardous fumes.” The QOD system gave Paul all the business benefits of a smoothing system without him having to compromise his beliefs. As well as a hard-working product, clients also want to know if they’re getting value for money. “It’s important to be honest with the client. I tell them the treatment will last up to 14 weeks, but that it won’t be the same quality by week six that it was at week one,” says Paul, who markets the treatments at between E170 to E220, depending on the hair type. “It’s a realistic price with realistic expectations.” Of course, sometimes the conversation is easier if you’re discussing a brand that the client already knows and trusts, so it’s worth checking if your product partner offers smoothing services. L’Oréal Professionnel’s X-Tenso service has three levels: volume reduction, Brazilian straightening and Japanese straightening. Redken has unveiled its Smooth Lock Semi-Permanent Service, which cuts styling time and helps seal out the frizz for up to 10 washes. Another new favourite is Bumble and bumble, which has launched its first in-salon straightening service – Concen-Straight Pro Treatment. Again, it’s a taming service that with the right tools and products can help hair stay smooth for up to 30 days. And Clynol recently unveiled Keratin Sleek, a 30-minute blow-dry service that promises glossy, polished locks for 48 hours. With all the worries considered, it’s clear that smoothing services are working hard to bring revenue back to the salon. The key is to keep you and your team up to date and pick a brand you trust. Do that and there are some serious benefits to be reaped.

Image courtesy of KeraStraight

Smoothing treatments

Creative Head Ireland 44

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23/8/12 14:44:24

QODcreativeAdvert(2).ps:Layout 1 22/08/2012 15:44 Page 1

QOD is a fume free treatment with a one hour application process that lasts up to 16 weeks!

For further information or to locate your nearest QOD Salon simply log on to www.QODIreland.ie

DO YOU WANT STRONG AND SILKY HAIR WITH STRAIGHT EFFECT?

Quality Organic Defrizzer For further information or pricing speak to us today at

+353 1 8958586 or see our website: NEW REDUCED PRICES FOR 2012

qodireland.ie

Creative Head Ireland 46

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23/8/12 16:01:52

Creative Head

Promotion

The right move There’s no frizz, no fuss and no formaldehyde with the new ALFAPARF Milano Lisse Design Keratin Therapy smoothing treatment

Described as the Holy Grail of haircare, smoothing treatments are a salon saviour. But finding the right one can take months of searching while your salon is missing out on valuable revenue. Today your search is at an end – Italian luxury hair brand ALFAPARF Milano has come up with a safe, efficient and rigorously tested hair smoothing treatment. Drawing on its reputation for innovation and 30 years of experience, ALFAPARF Milano has launched Lisse Design Keratin Therapy, a range that’s free from salts, sulphates, parabens and formaldehyde. At ALFAPARF Milano it’s all about quality and safety, and for Lisse Design Keratin Therapy the starting point was to create a luxury product without any nasty chemicals. So instead of formaldehyde, the product has a keratin base with kera-collagen complex and babassu oil. Combined, these ingredients build up to ensure each successive application becomes longer lasting and more

effective. The kera-collagen complex works to reshape the hair’s natural keratin chains, providing smoothness that will last for up to two months on non-coloured hair and three months on coloured hair. Your client can also have a smoothing and colour service on the same day with Lisse Design Keratin Therapy. The result will mean the end of frizz for the most unruly manes, and no matter how coloured, highlighted or bleached the hair is, Lisse Design Keratin Therapy guarantees a smooth finish. After the initial four-step in-salon treatment, which can be charged at anything from E150 upward, ALFAPARF Milano recommends a standard maintenance routine using Lisse Design Keratin Therapy Shampoo (E17.95) and Conditioner (E17.95), both of which are free of salt, sulphates and parabens. Combined with the main service treatment, there’s a lot to love about ALFAPARF Milano’s Lisse Design Keratin Therapy.

Lisse Design Keratin Therapy is exclusively available through Ireland’s finest salons.  For more details, call ALFAPARF Milano on 045 856490

Creative Head Ireland 47

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23/8/12 16:02:10

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fashion

o f th e t n e i l s a c ph e r iely, i K n i o tog ra s i h o p R r , u o d el of o en ta l Our m x p e r im rt n e r a e p s a i a nd Sh e ir st sa lo n B y rne. en I f e h c w a l , l h a ir cut n Wa to h er Steph e rig ina l o s e , g m o n t it c st ro c o n c ep w h en ted a e n h a t w t is tha e r sh e m et h ug h th a n. o r h t as o n b eg i w t c t e i l a nd e col fo r th

r Th is im ag e is from ou n, Authenticity co llec tio wh ich show cases real ha ir fo r real people.

As w ell as th e shoo t itself,

w e crea ted a ma king -of vid eo

to bo lster ou r online presen ce. Most of our ttle models had li ence, or no experi as w so the aim em to keep th t relaxed. To pu , the them at ease day e music of th w. lo was very mel

tion in We shot th e co llec and a disu sed wa reho use od en in co rporated th e wo wa lls. crates and co nc rete ica tes th e Th e ba ckdrop co mm un ou s style. co nc ep t of spon ta ne

The styling combines masculine tailoring with a subtle feminine edge and vibrant colours. The clothing is sourced from Parisian label Paule Ka.

Th e ha ircu t is a mo dern ta ke on a ’60s lo ok.

Storyboard

Salon owner Niall Colgan reveals how a client’s haircut inspired a collection Creative Head Ireland 49

p49-55_Main Fashion_GW2.indd 1

in

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… ress hy lo e id aird Trop s i n an H ur

s ok

lo g ol Co C l a ll ia ré N ’O L m fro ning e or in M d-w ar Aw

so l A

23/8/12 14:47:15

The real deal Inspired by natural elegance and style seen in the salon, Authenticity from Niall Colgan Hairdressing is a collection for their clients and featuring clients. A genuine display of natural beauty and salon skill, this is wearable hair at its finest

Photography Stephen Wallace

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Fashion Promotion

Hair Niall Colgan Hairdressing Make-up Mandy O’Loughlin Creative direction and styling Brett O’Mahony

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Victory roll Following wins at the L’Oréal Colour Trophy Grand Final, the Colour Trophy, Men’s Image and Young Colourist Award winners come together to shoot their winning looks Photography Barry McCall

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Fashion

Hair Men’s Image Award Winner, Brown Sugar, Blackrock Make-up Dearbhla Keenan Styling Shivvy Roche

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Hair (this page and page 52) L’Oréal Professionnel Colour Trophy Winners, Zeba Hairdressing, Dublin Make-up Aideen Bates Styling Shivvy Roche

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Fashion

Hair Young Colourist Award Winner, Danielle Garner, Peter Mark, O’Connell Street Make-up Sheena O’Brien Styling Danielle Garner

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r u n w a y THE

NEW

To

Dye

SEASON

For

For A/W12, session stylists across the world’s fashion capitals plunged fearlessly into colour. “To put it simply, last season’s colour, with its ethereal, candy-coloured and ice-cream tone dip-dyes, was the kind sported by a responsible, grown-up sister,” says super colourist Josh Wood. “This season it’s the younger sister, rebelling against her elders.”

E d i t e d

b y

S a r a h

M a n l e y

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Céline A/W12

Roberto Cavalli A/W12

Alexander Wang A/W12

Straight

David Koma A/W12

Offside rule

Here’s one offside rule that we can all get to grips with – the parting. For A/W12 a new geometry comes into play, with neat and sleek looks parted to the side. “The optimum parting has shifted from the middle,” says ghd creative director Kenna, who went for a deep side-parting at David Koma. “Gone is the power parting down the middle, in its place is a side parting with a sense of understated elegance.”

Just for the hell of it

Reed Krakoff A/W12

Images courtesy of BaByliss Pro, Bumble and bumble, ghd, Redken and Wella Professionals

Shiatzy Chen A/W12

Versace A/W12

Fringes are in – it’s the Rooney Mara effect as a host of designers have been dedicating their shows to The Girl With The Dragon Tattoo star, most notably at Versace. “It’s a strong, rock ‘n’ roll look that complements the collection – very Donatella,” says Redken creative consultant Guido Palau, who purchased 80 bangs for the show’s 40 models to ensure they were clipped to perfection.

Meadham Kirchhoff A/W12

She bangs

up

After some six or more seasons of big blow-drys, looks are paring down for A/W12. “Understated and minimal” is how session stylist Luke Hersheson puts it. “A lot of references are being thrown around. It’s ’90s minimalism with a modern edge,” he says. “Designers like Céline are leading the movement.” This is not about getting over-enthusiastic with hair irons, though; glossy, shiny hair is a prerequisite.

“It’s tri-colour dip-dyes!” “It’s Veronica Lake in the ’40s!” “We’re experiencing a major blow-dry backlash...” Sometimes styles are there just because they can be. A host of designers are playing homage to the wonderfully wacky and wild at heart for A/W12, and for that we give them thanks.

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THE LAST WORD

International benchmark

Is there a need for a national and international framework of qualifications in hairdressing? Greg Clarke, president of the Irish Hairdressers Federation believes there is

It goes without saying that to remain competitive and ensure excellent staff are attracted to, and stay within our industry, employee training and development must be taken seriously. However, standards are not set in stone. At present, the Irish Hairdressers Federation (IHF) is currently undergoing provider registration to establish a National Framework of Qualifications. As part of this procedure, the IHF will be in a position to set guidelines regarding the level of learning required for apprentices by measuring progress through indicators, learning outcomes and credits. The IHF already has a substantial training document in place for member salons and this will form the basis of the programme. This process will comply with stated government aims of lifelong learning, recognition of prior learning and the transferability of skills. Once staff have completed relevant training they will be involved in peer teaching of apprentices and, in turn, will be qualified to deliver relevant hairdressing qualifications to apprentices as part of the National Framework of Qualifications. The IHF is also in early discussions with relevant

European bodies with regards to the introduction of a European Certification in Hairdressing. To add to this, the National Framework of Qualifications will also have an international dimension, which is very important for those wishing to work abroad. Today, most hairdressers looking to work overseas do so without a sufficient, internationally recognised qualification. This immediately causes setbacks when trying to find work in new countries. A business that does not keep up with trends, that is reluctant to change and that has an unmotivated team will not succeed. Through the above projects we will encourage further education and ensure that work skills stay current within our industry and keep businesses on a level playing field. It will provide an employee with the opportunity to move jobs and still continue on with their training and add an international dimension to their career. As for employers, it will provide enormous flexibility and give way to a broader range of qualified staff. Greg Clarke is the President of the Irish Hairdressers Federation. Want to have your say? Email sarah@headmag.ie

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Hair by: Johanna Cree Brown - Artistic Director,

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Creative HEAD Ireland September 2012