creative
200/www.CreativeGaga.com
VOL4/ ISSUE1
Jan/Feb 2014 the enthusiastic creative journal
Word play
with Shiva Nallaperumal p40
Design richness of Poland with Krzysztof Domaradzki p26
Cover
Ganga by
Nirlep identity recreation
from Elephant Design p58
introducing
Lucky Dubz Trifonas
international section
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‘Made In’ p26
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Contents EXHIBIT
FIGURES
08____TrendFeed Inspiring design with potential to be influential.
36____Shaping Scripts/ Sabareesh Ravi Sabareesh Ravi uses Indian fonts to create fun and unique typography.
10____NewsFeed Just concluded creative events. 14____SpendThrift Thoughtfully designed stuff that you can acquire.
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16____Unmasking Deceptions/ The Bizarreness Called Beauty Brain Freeze unlayers the truth that lies beneath fashion statements. 18____Creature Calls/ The Endless Campaign Shreya Gupta digs deep into the graves of endangered species. 20____Total Turn/ This Side Up Adrita Das and Rutuja Patil experiments with the act of creating an upside down installation.
40____Word Play/ Shiva Nallaperumal Typographer Shiva Nallaperumal on how words can take various forms to enhance their meaning. 44____Things that Matter/ Aman Sadana The Product Design guru tells us what goes into making of a product. 48____Identity Design/ WowMakers The Identity designers who have a solution to every problem. 56____The Type of Trend/ Vantage View Neeraj Gulati from Monotype shares his views on the constant change in communication and type. GYAAN
22____Candid Revisits/ The Bicycle Thief Kshitij Tembe recreates the simplicity of the Italian neo-realistic film era.
58____Identifying Identity/ Elephant Design Walk through the award-winning Nirlep identity re-creation.
24____Natural Narration/ Kagaz Kulture Nikita Kanade effectively narrates a brand-story.
62____Look Around/ Girish Jain Photographer Girish Jain tells us the art of perfect capture.
26____Not Poles Apart/ Krzysztof Domaradzki A designer & illustrator from Poland on how design is done in that part of the world.
PODIUM
30____Winds of Change/ Lucky Dubz Lucky Dubz from the Netherlands on how he revolutionizes design.
69____Letting Loose/ Supriya Soni Letting the true nature unfold through one’s work.
68____Instinctive Directions/ Rahul Pandey Learn how instinct can become the guiding force.
70____Detailed Displays/ Sachin Kamath How attention to every small detail plays a major role in mimicking reality. 72____Untamed Type/ TheFilmyOwl Seeing the world a bit untypically. 74____Open Imagination/ Fan Club Selected picks for the latest issue from our Fan Club submissions.
EXHIBIT_ProjectShowcase
Lucky Dubz Trifonas, a designer & illustrator from Netherlands with the team of the photographer Jos Kottmann and stylist/hair dresser Francis Schroembges did the project ‘The Bizarreness Called Beauty’ for the Dutch creative agency, Brain Freeze.
Unmasking
Deceptions
Extravagance can be deceptive. Three art forms – photography, styling & illustration – are thus merged to create The Bizarreness Called Beauty, a visual portrait of the unfavourable side of contemporary fashion industry.
Uncovering realities. The attempt was to break the veil that exists between the fact and fiction of fashion business. Sexualising and objectifying fashion models are practices that are sustained casually off and through the ramp. Shaking away this indifference, these realities are openly brought to the forefront. Saying the truth. Bad dreams, sinful desires and strange fashion statements have been constantly represented throughout the series. Precise photography and loud hairstyles provide a conducive environment to depict these representations. The disillusioning. What resulted was a not-so-pretty picture of what is otherwise posed as charming. Pronouncing loudly the uncharismatic in a brave tone, this depiction is a pointed stare into the ugly traditions and practices thriving within the fashion world < 16
Jan/Feb 2014
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EXHIBIT_MadeInPoland
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Based in Poland, Krzysztof Domaradzki is a graphic designer, illustrator and an artist working in various fields of graphic communication. In 10 years of his experience, he has designed for various global brands like Audi, Volkswagon, Sony Erickson etc. Today, he runs a design studio by the name of Citadel.
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Jan/Feb 2014
01 Batman vs Crisis. This free-spirited design is created from the heart to portray the universal icon Batman. 02 Truth. Bold typography is used to bring out the message in a hard-hitting manner, as the brief demanded. 03 The Last of Us. Typography in this design is placed where itâ&#x20AC;&#x2122;s meant to be, like a full stop in a sentence.
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Not Poles Apart Not only history and culture, Poland is also a country rich in design. Illustrator and graphic designer, Krzysztof Domaradzki, believes typography is a universal language and the basic principles are the same. He talks to us, giving his insights into design. CG: Tell us about yourself. What motivated you to take up design? How has your education and experience made you what you are today? KD: Ever since I was a little kid I always loved creating things, mostly drawing. Naturally for me, I continued with my passion as I grew older and after finishing high school, I went on to study etching and drawing at the Academy of Fine Arts in Poznan. After finishing the Academy, I began to work for an advertising agency >
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FIGURES_EarlyRiser 01 Adian Grid Specimen Poster. Adian Grid A employed as a custom typeface for
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DJ Academy of Design. 02 Adian Grid Construction. This typeface perfectly fits the grid.
03 Struktur Construction. All the characters were geometrically constructed without modern optical correction.
04 Struktur Poster. Typeface used more as a set of visual elements rather than a readable typeface.
Jan/Feb 2014
With a Masters in Graphic Design from the Maryland Institute College of Arts, Baltimore, USA, Shiva Nallaperumal designed his first typeface Struktur, which has been released by Ultra Types, Barcelona. He has worked for Grandmother India and Facebook Asia and is now interning with Pentagram.
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Word
PLAY
If it was only about words, we’d only need a word document. Typography is all about solving a problem by also communicating an ambience and character. “It’s about communicating a message and letterforms are our tools”, says typographer Shiva Nellaperumal. Below he explains his rules to the game from A to Z. You must know the past in order to design for future. Design history is full of inspiration. When you’re not working, read a book or watch a movie; imbibe the visual culture through cinema, comics, music, books etc. Focus on how design has evolved, and what you can possibly bring to it next. There is a lot of value in design that represents an era. Study the eras. A designer responds to stimuli provided by his/her environment and by analysing the past, one gets to know how other designers responded to the stimuli in their time. It’s very important for a designer to be firmly rooted in his/her time and design things that are relevant >
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FIGURES_ProductPurpose
Things that Matter In today’s world where problems are evolving, so are the needs and desires. “As a product designer, you need to incorporate a solution in your design. And how refreshingly and creatively you can do that determines how well it will relate to the user.” says product designer Aman Sadana. More on what every product design must have and should do.
Aman Sadana is a Senior Product Designer with LG Design India, who did his M.Des from IIT Delhi and B.Arch from Sushant School of Art & Architecture. Having lived in Sweden, France and Japan, his unique cultural influences have worked for brands like LG, PepsiCo, Videocon, Orient etc.
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Jan/Feb 2014
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A design process is like a DNA; it forms the crux of variety. Irrespective of the product, the process remains the same. A design process is the DNA which infuses the style or approach of the designer in his work. Plunge. This is the time to get inspired and get passionate about the project. Try to develop a thorough understanding of the product, its user and its context. Next, plan. Take all the learnings and insights from the first phase and transform these into an actionable plan. Define your goals, timeline, deliverables, constraints etc. Then play. Get wild with ideas. Scribble. Ideas are never judged nor evaluated. This is the time to test the limits of your imagination. Finally, precision. Scrutinise all your ideas with the parameters listed in the brief. Mix and match ideas to make individual concepts stronger. Detail out the final concepts, keeping all stakeholders (marketing, engineering etc.) on board. After all the tinkering, testing and evaluation, one gets selected and goes forth > 01 This bike stings! Aggressive stance and speed of a bee is portrayed in this concept vehicle.
02 03 A kettle re-looked. Inspired by the free-flowing â&#x20AC;&#x2DC;Devanagriâ&#x20AC;&#x2122; script, this kettle uses an Indian inspiration.
04 Itâ&#x20AC;&#x2122;s time for your medicines! This alarm clock designed to store pills for forgetful patients makes a non-living thing come to life.
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GYAAN_BrandStand A strategic design and brand consultancy, Elephant Design has consistently delivered winning solutions for Indian brands like Axis Bank, Britannia and Nirlep as well as international giants like Bosch + Lomb, Heinz, P&G among others. With offices in Pune, Delhi and Singapore, they are definitely taking the world by storm with the design.
Identifying Identity What happens when a brand like Nirlep, that has been a pioneer in non-stick cookware since 1960, approaches you to revamp its identity after 27 years? Well, they win the first ever Designomics Award for Strategic Brand Identity Programme. They are also able to bring in 50% more revenues. Hereâ&#x20AC;&#x2122;s how Elephant Design did it for them.
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Jan/Feb 2014
01 The brief was simple. Nirlep has been actively developing products for the modern lifestyle of young couples who look for convenience and style at affordable prices. The objective was to update the brand identity to reflect this new dynamism. Through a series of workshops and interactions with the leadership team at Nirlep, an idea web was articulated to outline what the brand stood for. The sessions helped in understanding and revealing the companyâ&#x20AC;&#x2122;s strengths, product attributes, user requirements and their aspirations.
02 The design process began with numerous quick pencil sketches to bring ideas to life. These were then discussed internally and whetted based on contemporary appeal, differentiation against competition, building product attributes and highlighting company legacy.
03 The shortlisted ideas were then taken forward to the next stage which involved creating digital sketches in black and white to gauge visual balance and relation with typeface. Some ideas developed further into newer interpretations while some were visually enhanced.
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