May 2011
Employees participate in Marriott’s Earth Hour 2011 campaign.
environmental initiatives play a very strong role as organisations are working more and more towards supporting green initiatives which appeal to everyone.” Because the idea behind these initiatives is to make the world a better place to live in while preserving the environment for future generations, environmental CSR practices,
www.buildgreen.ae
communicate their approach, programs, results and challenges to their stakeholders,” Popova adds. CSR can tackle a number of issues and in the region there is one type of CSR initiatives that is on the rise. Dubai Chamber of Commerce’s Rahman says: “In today’s business atmosphere,
as well as those focused on general sustainability, seem to be at the core of many of today’s biggest businesses. Saad Abdul-Latif, chief executive officer of PepsiCo Asia, Middle East and Africa, says: “In 2009, we promised to deliver sustainable growth by investing in a healthier future for our consumers, our planet, our associates and external partners and the communities we serve. This promise is at the cornerstone of our belief that our financial success must go hand-in-hand with our social and environmental responsibilities. We plan to achieve this through a plan called “The Promise of PepsiCo,” a declaration that includes 47 global goals to guide our company this decade.” Mai Youssef, corporate communications manager at Corporate Communications Canon Middle East, says: “Canon Environment is at the heart of Canon’s business strategy and perfectly complements our Kyosei philosophy, which largely translates to: living and working together for the common good.” “Canon strives to design and deliver
SPECIAL FEATURE
Effective CSR practices improve employee team spirit.
31