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hen I started Foundation with Steve Rocco under the World umbrella,
he was like, ‘It’s easy, you just go make a letterhead and that’s it. You’ve got a company.’ Steve was so busy and everything he was doing was just going huge. I followed his lead and he helped me do The Magic F video in ’91; I put street skating in it and made boards that fit the genre better since vert was crashing. When I eventually told Rocco I wanted to do Foundation on my own, he was like, ‘Cool’, then handed me a shop list. He also let me take all the inventory in the warehouse, which fit into my Chevy Sprint, and told me to give him a call if I had any questions. This Foundation graphic of mine is actually a 1965 XLH Harley Davidson Sportster. I had two bikes. I sold one for $5000 to get the company going my own, and I needed more money so I sold the bike in this graphic. I originally bought it from Mike Folmer – who was a Pro skateboarder for Sims in the ’70s – and rode it for a few years, then tore it down and got the engine rebuilt. I sold it to a guy named Randy Janson, and he entered it in shows because the Sportster is kind of a rare model. A few years ago, Randy needed to liquidate some assets so I ended up buying it back from him basically 15 years after I first sold it [laughs].”
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T
hat’s me trying to be a street guy in 1989 with an ollie over a little gap to 50-50 in the ‘unsellable’ ad. I literally just cut-andpasted the early ads together by hand, and wrote all the text myself – that zine quality. We used to do whatever, just to goof around with the ads. These days ads have become really non-descript and less funny, but very professional. Skateboarding is just evolving. It’s in a very different place.”
n the far left is my initial
drawing that became part of this circle-F team board graphic from 1990. Below is the sketch of just the bird that we made into little three-inch stickers and a t-shirt graphic.”
T
his Foundation team graphic is also from 1990, and it’s the return of the bird. The line art is getting thicker at this point as I was learning to draw a graphic that would stand out better.”
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