2015 Marketing Guide build your brand with sponsorships
How far does your partnership dollar reach? Are you looking for a way to target consumers who are interested in your product or service? This Marketing Guide can serve as your roadmap to add value to your advertising dollars by generating recognition for your company in front of industry consumers and peers. In today’s market, it is critical that you maximize every dollar spent. The Building Industry Association of Central South Carolina provides an abundance of opportunities for professional development and recognition directed specifically at builders, developers, remodelers and consumers who look to us when they are ready to buy. The following pages provide information about a wide range of events and publications that will allow you to tailor your partnership program to suit your best interests. Do you prefer formal events such as the Holiday Ball or the REGAL Awards or the more casual setting of a golf tournament or skeet shoot? Is education your thing or would you prefer a networking opportunity such as a General Membership Meeting or the Home & Garden Show. And don’t forget the Washington Bus Trip or the Legislative Breakfasts. The BIA would like to extend a special thank you to our previous sponsors and request your continued support next year – you are the lifeblood of our Association. Our objective is to help you increase your sphere of influence as We Build a Better Community! If you have questions regarding an opportunity published in this guide, please contact us at 803-256-6238. Earl E. McLeod, Jr. Executive Director Building Industry Association of Central South Carolina
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Mailing Address: 625 Taylor Street Columbia, SC 29201 T (803) 256-6238 F (803) 779-0635 columbiabuilders.com hbagc@ columbiabuilders.com
Table of Contents 2015 Calendar of Events
BIA Meetings/Events – Reach hundreds of BIA Members! Membership Touch System Spike Night BIA After Hours BIG THURSDAY Oyster Roast Builder Speed Dating Builder Day at the Capital Luncheon Chili for Charity BIA Clay Shoot Remodelers Council General Membership Meetings BIA Golf Classic High Performance Building Council BIA Holiday Ball Kershaw County Chapter Steak Out BIA Bass Classic President’s Reception for New Members REGAL Awards Remodelers Council Awards Sales & Marketing Council SMC Know & Grow Bus Trip to Washington
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6 6 7 8 9 10 11 13 14 15 16 18 19 21 22 23 24 26 27 29 30
Association Publications and E-newsletters – Advertising opportunities
ColumbiaBuilders.com 31 Blueprint Newsletter 32 Blueprint Express 32 Economic Quarterly Review 32
Consumer Events – Reach thousands of consumers in the Midlands! Carolina Classic Home & Garden Show Parade of Homes Tour of Homes
Charitable Opportunities – Get involved and help the community! Councils and Committees Sponsor Commitment Form
33 36 38
39 42
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Calendar of Events January
General Membership Meeting, pg. 15 High Performance Building Council Meeting, pg. 18
February
REGAL Awards Gala, pg. 24 Remodelers Council Quarterly Meeting, pg. 14 High Performance Building Council After Hours, pg. 7
March
Carolina Classic Home & Garden Show, pg. 33 Remodelers Council After Hours, pg. 14 Builder Day at the Capitol Luncheon, pg. 10 SMC Quarterly Meeting, pg. 27 High Performance Building Council Meeting, pg. 18 Remodelers Council After Hours, pg. 7
April
General Membership Meeting, pg. 15 Remodelers Council Quarterly Meeting, pg. 14 High Performance Building Council Meeting, pg. 18 BIA Bass Classic, pg. 22
May
BIA Golf Classic, pg. 16 Remodelers Council After Hours, pg. 7
June
Bus Trip to Washington, D.C., pg. 30 General Membership Meeting, pg. 15 Sales & Marketing Council Quarterly Meeting, pg. 27 High Performance Building Council Meeting, pg. 18 Remodelers After Hours, pg. 7 Parde of Homes, pg. 36
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July
Builder Speed Dating, pg. 9 BIA Charitable Foundation Scholarship Reception, pg. 39 Summer Outing Golf, pg. 16 Remodelers Council After Hours, pg. 7
August
General Membership Meeting, pg. 15 Remodelers Council Quarterly Meeting, pg. 14 High Performance Building Council Meeting, pg. 18 BIA Clay Shoot, pg. 13 Kershaw County Chapter Steak Out, pg. 21
September
Tour of Homes, pg. 38 SMC Quarterly Meeting, pg. 27 Remodelers Council After Hours, pg. 7
October
BIA Annual Meeting/SPIKE Night, pg. 6 High Performance Building Council Annual Meeting, pg. 18 Remodelers Council Annual Meeting, pg. 14 Chili for Charity, pg. 11
November
BIG THURSDAY Oyster Roast, pg. 8
December
BIA Holiday Ball, pg. 19 SMC Annual Meeting, pg. 27
Our Staff
Earl E. McLeod, Jr. Executive Director
Bin Wilcenski Chief Operations Officer
Rebecca Best Director of Governmental Affairs and Membership
Heather McDonald Sales & Marketing Council and Special Events
Ruth Ellen Hardee Assistant Administrator Accounts Receivable & Billing
Lynn Hawley Administrative Specialist
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Membership Touch
Choose to be a sponsor of the Touch System, the membership retention program developed by the NAHB. From the time a person joins the BIA, they receive a series of email and paper communications from the BIA that will feature your company logo. From welcome letters to new members to member benefit reminders for all, you can be the face of the Touch System. By sponsoring this program, you will reach more than 800 members each year.
Yearlong Touch System Sponsor
• Logo recognition on all Touch materials • Recognition in Blueprint newsletters • Recognition on ColumbiaBuilders.com
Spike Night
$2,000
The Spike Club is a vehicle to recognize members for their outstanding achievements in membership recruitment and retention. Membership development is vital to the future of any association. The continuous influx of new members and the retention of current memberships assure the well-being of the BIA. We honor all Spikes at an assocation-wide celebration in October.
Date October Average Attendance 200+ Title Sponsor
$1,500 • Recognition in all event promotion • Signage at the event • Tabletop display space • Recognition in BIA publications, as available. • Recogntion on columbiabuilders.com • Brief speaking opportunity at event
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BIA After Hours
We want to help you do business with members, and what better way to get the attention of members than to host an After Hours event at the location of your choice? You get to promote your company or latest project to over 800 members of the association or a specific group. You choose the targeted BIA audience, and we provide the marketing and BIA staff member to assist you during the event. Sponsors provide the facility with adequate parking, hors d’oeuvres/meals and beverages.
Date Throughout the Year Average Attendance Varies based on audience Full Membership
$500 • Reach 800+ members
BIA Builder Members Only • Reach 300+ members
$400
High Performance Building Council • Reach 60+ members
$200
Remodelers Council $200 • Reach 100+ remodelers and associates Sales & Marketing Council
$200 • Reach 300+ builders, developers, real estate agents
Kershaw County Chapter $200 • Reach 100+ builders and associates
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BIG THURSDAY Oyster Roast
Cool weather and football go hand-in-hand. BIG THURSDAY and the biggest football rivalry in the state do too! We bring back the tradition of BIG THURSDAY each year over roasted oysters, chili, an open bar and music. Members are invited to purchase tickets to this raucous party for themselves, friends, family and co-workers. Everyone is encouraged to dress in their team colors as we celebrate one of the longest-running rivalries in college football - University of South Carolina vs. Clemson University.
Date November Average Attendance 200+
Heisman Level Sponsor
$600 • Four (4) VIP tickets • Logo on promotional materials • Logo on signage at event • Verbal acknowledgement at event • Opportunity to setup display and/or distribute materials at event
MVP Level Sponsor $300 • Two (2) VIP tickets • Company name on promotional materials • Company name on signage at event • Verbal acknowledgement at event • Opportunity to distribute materials at event
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Builder Speed Dating
Our annual Builder Speed Dating event brings together 20 of the top builders and remodelers in the Columbia market and 20 associate members for the best sales opportunity around. Each associate member participating in Builder Speed Dating gets to setup exhibit materials and sit down with each builder to pitch their products. It’s a great way for associate and builder members to do business with each other. When you’re done, we’ll serve lunch.
Date July
Associate Member Fee $500 Specialty Trade Fee $300 Non-Member Fee $950 • Admission for two (2) company representatives • Face time with 20 builders/remodelers in 6-minute rotations • Vendors encouraged to provide door prizes for a builder
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Builder Day at the Capitol Luncheon
Members of the BIA meet for a legislative briefing and luncheon at the State House. Following the briefing, members visit with their legislators in their offices or the lobby of the State House.
Date March Average Attendance 40+
Capitol Luncheon Sponsor
$500 (Limit 3 sponsors) • Company recognition on all promotional materials • One Bird Supper ticket
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Chili for Charity
The Sales & Marketing Council (SMC) of Columbia hosts the annual Chili for Charity, a fun chili cook-off competition amongst groups of BIA members. We’re in our fifth year of what has become a popular and fun event. A minimal donation gets guests in the door to sample the chili recipes, and they get to vote for their favorite by additional donation for the People’s Choice title! Proceeds benefit the SMC Scholarship Fund & the BIA Charitable Foundation.
Date October Average Attendance 200+ Host Sponsor Adequate setup space & all accommodations for the event • Company name/logo on promotional material, SMC website & Facebook • Recognition at event and at SMC Quarterly meeting Beverage Sponsor $500 • Company name/logo on promotional material, SMC website & Facebook • Recognition at event and at SMC Quarterly meeting Entertainment Sponsor
$400 • Company name/logo on promotional material, SMC website & Facebook • Recognition at event and at SMC Quarterly meeting
Event Sponsor Level 1 $100 • Company name on all promotional materials/announcements • Event recognition and four tickets to event continued on next page
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Chili for Charity, continued from previous page Event Sponsor Level 2 $150 • Company name on all promotional materials/announcements • Event recognition and six tickets to event Excluvie Event Sponsor Level 3
$250 • Presenting Sponsor • Company logo on all promotional materials/announcements • Event recognition and six tickets to event
Exclusive Best Booth Award Sponsor $75 • Presents the award winner • Company name on all promotional materials/announcements • Event recognition and one ticket to event Exclusive People’s Choice Award Sponsor
$150 • Presents the award winner • Company name on all promotional materials/announcements • Event recognition and two tickets to event
Exclusive Best Dang Chili Award Sponsor $250 • Presents the award winner • Company name on all promotional materials/announcements • Event recognition and four tickets to event Team Entry Fee
$75 • Company name/logo on promotional material, SMC website & Facebook
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BIA Clay Shoot
BIA members gather in the great outdoors and give clay shooting their best shot. The annual Clay Shoot provides a relaxed atmosphere for builder and associate members to network. It’s also a great way for associate members to build their customer base. Teams of four shooters take a turn at different shooting stations. No two traps are the same, so seasoned shooters and first-timers are sure to enjoy the activities. Participants provide their own shotgun and shells or they can be rented on site.
Date August Average Attendance 60
Tournament Sponsor $400 • Top billing on promotional materials • 4 person team • Opportunity to speak at event • Signage at event Station Sponsor
$150 • Company name/logo on promotional materials • Opportunity to speak at event • Signage at shooting station
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Each quarter, the Remodelers Council holds a general membership meeting at Seawell’s. The meetings inlcude a networking portion with drinks, dinner and a program. The Remodelers Council is the largest gathering of remodelers who are committed to their industry. This group of professionals hosts the annual Remodelers Council Awards. Remodelers Council
Date Quarterly Average Attendance 50+
Quarterly Meeting Sponsor $200 • Recognized on meeting reminder card & reminder e-mails • Sponsor listing on BIA website • Logo on signage at meeting • Exhibit option at meeting • Agenda time to address attendees • Inclusion in BIA publications, as available
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General Membership Meetings
The full membership of the BIA of Central South Carolina is invited to our monthly general membership meetings, which sometimes include special events. Most meetings include lunch or dinner, networking opportunities, BIA business and a speaker. Past speakers include Ray Tanner, Governor Nikki Haley, local political candidates, and other public figures. Special events include Table Top Night, Octoberfest and the Remodelers Council Awards presentation.
Date Monthly Average Attendance 150-250
BIA General Membership Meeting Sponsor $1,000 • Recognized on meeting reminder card & reminder e-mails • Sponsor listing on BIA website • Logo on signage at meeting • Exhibit option at meeting • One (1) seat at head table • Agenda time to address attendees • Inclusion in BIA publications, as available
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The annual BIA Golf Classic brings builder and associate members together over a round of golf. This popular networking event is presented by the BIA Charitable Foundation with proceeds going to support the BIA Scholarship Program. The BIA Golf Classic is ideal for associate members to promote their companies and network with builders and remodelers golf classic
Date May 21, 2015 Average Attendance 200+ Location Ft. Jackson Golf Club
Platinum Tournament Sponsor $5,000 • Three (3) golf foursomes • Individual logo banner at tournament • Lead billing with logo on promotional materials • Signage on sponsored hole • Logo in BIA publications, as available Gold Tournament Sponsor $2,500 • Two (2) golf foursomes • Scoreboard listing at tournament • Logo on promotional materials • Signage on sponsored hole • Logo in BIA publications, as available Diamond Level
$1,000 • Four (4) golf positions • Sign on the sponsored hole and special promotions during tournament continued on next page
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BIA Golf Classic, continued from previous page Silver Level $750 • Four (4) golf positions • Sign on the sponsored hole and special promotions during tournament Bronze Level $500 • One (1) golf position • Sign on the sponsored hole Cart Sponsor $250 (Limit 4 sponsors) • Opportunity to drive a beverage cart during the tournament • Event recognition Exclusive Reception Sponsor $1,000 • Event Recognition • Signage at the event • Opportunity to welcome golfers at the start of dinner reception Wacky Game/Poker Run Sponsor Team Fee
$250 - $500
$500
Individual Golfer Fee
$150
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The High Performance Building Council is comprised of various BIA members in home building, remodeling and many different trade partners specializing in green products and services. Council members meet quarterly; however, the Council hosts After Hours, educational and networking events. high performance building council
Meeting Sponsor
Date Monthly Average Attendance 25+
$200 • Recognized on meeting reminder card & reminder e-mails • Sponsor listing on BIA website • Logo on signage at meeting • Exhibit option at meeting • Agenda time to address attendees • Recognition in BIA publications, as available
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BIA Holiday Ball
The annual Holiday Ball provides members with an opportunity to share in the holiday spirit and to celebrate the close of another year in the home building industry. The evening includes the installation of the new BIA President, announcement of BIA Award winners (including Builder of the Year and Associate of the Year), dinner, drinks, and entertainment. It’s a festive occasion that members look forward to sharing with each other, and it always sells out.
Date December Average Attendance 300-400 Platinum Sponsor $2,500 • Sixteen (16) Holiday Ball tickets • Logo signage at event • Verbal recognition during ceremony • VIP Lounge access • Recognition in BIA publications, as available Diamond Sponsor
$1,500 • Eight (8) Holiday Ball tickets • Logo signage at event • Verbal recognition during ceremony • VIP Lounge access • Recognition in BIA publications, as available
Gold Level
$950 • Six (6) Holiday Ball tickets • Verbal recognition during ceremony • Recognition in BIA publications, as available
continued on next page
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Holiday Ball, continued from previous page Silver Level $450 • Two (2) Holiday Ball tickets • Verbal recognition during ceremony Builder of the Year Award Sponsor • Verbal recognition during ceremony • Present award to recipient
$500
Associate of the Year Award Sponsor
• Verbal recognition during ceremony • Present award to recipient
Richard N. Sendler Award Sponsor • Verbal recognition during ceremony • Present award to recipient
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$500
$500
Kershaw County Chapter Steak Out
All BIA members are invited to the annual Kershaw County Chapter steak dinner. This is an opportunity for members to network with each other and to strengthen relationships with Kershaw County public officials. After cocktails, members enjoy freshly grilled steaks with all the trimmings and the company of fellow members. It’s a good time for all!
Date August Average Attendance 50+
Dinner & Raffle Prize Sponsor $500 • Company name and logo on promotional material • Verbal recognition at event • Signage displayed at event • Opportunity to address audience
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BIA Bass Classic
BIA members and their guests have enjoyed the annual BIA Bass Classic on Lake Murray for over 20 years. It’s not only a fishing tournament, but also a poker run. The day begins with breakfast and ends with dinner. Sponsoring the fishing tournament and poker run provides exposure to builders and remodelers in one of the most relaxed atmospheres the BIA offers.
Date April Average Attendance 125 Bass Tournament Sponsor $300 • One boat entry fee • Company name/logo on all promotional materials • Company name/logo on tournament t-shirts • Signage at the event • Recognition in BIA publications, as available Poker Run Host Sponsor $300 • Company exhibit/table setup at marina • Opportunity to handout company information • Signage at the event • Recognition in BIA publications, as available Poker Run Dock Sponsor
$100 (Limited to 9 sponsors) • Company exhibit/table setup at designated dock • Opportunity to handout company information • Signage at the event • Recognition in BIA publications, as available
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President’s Reception for New Members
The President of the BIA, Board of Directors and staff hold a reception each quarter to welcome new members and to provide them with an overview of the BIA, the many opportunities and benefits members enjoy, and how to get the most out of their membership. Sponsors get to address new members in a small atmosphere that allows for the complete attention of the new members.
Date Quarterly Average Attendance 15+ New Members
President’s Reception Sponsorship
• Recognition in all event promotions • Signage at event • Tabletop display space • List of names & addresses of all attendees • Recognition in BIA publications, as available • Recognition on ColumbiaBuilders.com • Time to address new members
$250
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REGAL Awards
Help celebrate the accomplishments of BIA builder and associate members in style at the 26th annual REGAL Awards. Presented by the Sales & Marketing Council of Greater Columbia, the REGAL Awards recognizes the best in sales & marketing. It’s a great way for sponsors to show their appreciation for the BIA’s sales & marketing professionals.
Date February 20, 2015 Average Attendance 500+ Platinum Sponsor $3,500 • 24 tickets with three (3) reserved tables with priority seating • Award sponsor • Special recognition at event • Logo included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook Corporate Sponsor
$2,500 • 16 tickets with two (2) reserved tables with priority seating • Award sponsor • Special recognition at event • Included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook continued on next page
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REGAL Awards, continued from previous page Diamond Sponsor
$1,500 • 10 tickets with one (1) reserved table with priority seating • Award sponsor • Included in event program in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook
Gold Sponsor • • • •
$1,000 Eight (8) tickets with one (1) reserved table Award sponsor Included in event program Marketing in The State newspaper, columbiabuilders.com and Facebook
Silver Sponsor $500 • Four (4) tickets with reserved seating • SIncluded in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook Bronze Sponsor
$250 • Two (2) tickets with reserved seating • Included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook
Exclusive Entertainment/Music Sponsor $500 • Two (2) tickets with priority seating • Included in event program • Marketing in The State newspaper , columbiabuilders.com and Facebook Beverage Sponsor $500 • Two (2) tickets with priority seating • Included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook Photography Sponsor
$500 • Two (2) tickets with priority seating • Included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook
Exclusive Photo Booth Sponsor $350
• Two (2) tickets with priority seating • Included in event program • Marketing in The State newspaper, columbiabuilders.com and Facebook
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The Remodelers Council hosts the annual Remodelers Council Awards each year. It’s the only program in the Greater Columbia area to recognize and reward top-quality remodeling work. Awards are given at the August BIA General Membership Meeting.
14th Annual Remodelers CounCil awards
Date August 13, 2015
Main Sponsorship $1,500 • Recognition in press releases • Logo recognition on website • Recognition at award presentations Sponsor $500 • Recognition in press releases • Logo recognition on website • Recognition at award presentations
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The Sales & Marketing Council encourages and maintains a high quality of sales and marketing expertise through educational programs, networking opportunities and recognition for its members. The SMC offers four quarterly meetings. It’s an excellent opportunity to network with real estate professionals in the SMC. sales & marketing council
Date Quarterly Average Attendance
100–150
Presenting Sponsor $1,000 One sponsorship per quarter available for SMC/BIA Members. • Meeting referred as “(Name of sponsor company) Presents the Quarterly Meeting of the Sales & Marketing Council.” • Top billing on meeting signage and PowerPoint presentation (if Available) • Company representative seated at the head table • Up to 5 minutes sponsor presentation on company • Reserved table for eight (optional) • Sponsor materials on tables • Provide guests with promotional item (optional) • Give away up to 3 door prizes at the end of meeting (optional) • Verbal recognition during meeting • Company logo featured on: promotional materials, SMC website with link to company website; SMC E-newsletter with link to company website; SMC Facebook Page; and BIA publications, as available • Opportunity to set up table top display in meeting area continued on next page
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Sales & Marketing Coucnil, continued from previous page Gold Sponsor/Expert Minute
$500 Two sponsorships per quarter available for SMC/BIA Members. • Up to 5 minutes to give educational insight into your area of expertise • Sponsor materials on tables • Two (2) guest passes to the meeting with optional priority seating • Verbal recognition during meeting • Company name featured on: promotional materials; SMC website with link to company website; SMC E-newsletter with link to company website; SMC Facebook Page; and BIA publications, as available
Silver Sponsor $250 • Sponsor business cards or flyer at each table • One (1) guest pass to the meeting • Verbal recognition during meeting • Company name featured on: promotional materials; SMC website with link to company website; SMC E-newsletter with link to company website; SMC Facebook Page; and BIA publications, as available
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SMC Know & Grow
The Sales & Marketing Council hosts education seminars every other month for FREE to all members in an effort to help them stay up-to-date on the latest and hottest topics in the industry. Attendees are served breakfast by our host sponsor followed by a condensed course on a current trend or trade. The morning proves to be the best time for home building professionals to attend an educational course, which means you’ll have their undivided attention.
Date Every Other Month Average Attendance 25+
Know & Grow Sponsor
Cost of the location and breakfast • Company name and logo on all promotional material • Signage at the event • Verbal recognition at the event • Opportunity to speak at the event
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Bus Trip to Washington
The Building Industry Association of Central South Carolina hosts an annual legislative bus trip to Washington, DC during the time of the National Association of Home Builders’ Legislative Conference. Members, including some from other BIAs in the state, travel together by bus to our Nation’s Capitol to meet with our South Carolina delegation, to participate in NAHB’s legislative events and to enjoy all the sights that DC has to offer. Participants pay to attend the three-day event; however, our sponsors contribute to help make the trip possible.
Date TBD Average Attendance 30+ Bus Sponsor $2,500 (Limit 2 sponors) • Two attendees at no charge • Recognition on all promotional materials Capitol Hill Sponsor
$1,000 (Limit 10 sponsors) • One attendee at no charge • Recognition on all promotional materials
Cocktail Sponsor
$750 • Sponsors cocktail reception prior to dinner • Recognition at the event
Cooler Sponsor $500 • Signage on cooler • Recognition on all promotional materials
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Columbia Builders.com
Advertise your company and link to your website by sponsoring our website, www.columbiabuilders.com. Website sponsors get their logo with a link to their website on every page of our website! Members can upgrade their Membership Directory page listing to include a logo and short description on a monthly to yearly basis. All featured companies are located in random order at the top of the Membership Directory page -- a highly visible, highly targeted spot.
Annual website visits
45,000
Website Sponsor $850* • Logo with link on main page and all interior pages Featured Listing
$15/month* $75/6 months* $125/year* • Logo with link and short description at top of the Membership Directory page *All rates are subject to change.
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Blueprint Newsletter
Get your business in a full-color, glossy magazine with information on what’s coming up and what recently took place at the BIA. Issues will be mailed to members and subscribers every other month (circulation rate 1,500). Contact Bin Wilcenski at the BIA for rates and placement options.
Blueprint Express e-Newsletter
The monthly e-mailed newsletter reaches over 800 members and over 200 partners, friends, government leaders, and other key players in the home building industry every month. The open rate is above the industry average at 29% or better.
Frequency Every other month Audience 1,000+ Blueprint E-xpress Sponsor
$150/month • Frequency discount available upon request • Banner ad and link prominently featured
Economic Quarterly Review
We compile data from the many different permitting offices, the Columbia MLS and local, state and national economic reporting sources and present that data in our award-winning Economic Quarterly Review. Readers get an overview of the homebuilding industry from Dr. Joey Von Nessen, a report of permits pulled in Richland, Lexington, Kershaw counties and city governments, a list of Top 20 Builders by permits pulled, new homes on the market and more.
Frequency Quarterly Audience 1,000+ Economic Quarterly Review Sponsor
• Banner ad and link prominently featured
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$150/issue
The Carolina Classic Home & Garden Show is the Midland’s largest show promoting new home construction, remodeling, and home improvement. Over 300 exhibitors spend three days exposing their products and services to thousands of consumers. It features free seminars presented by exhibitors and thousands of dollars in door prizes and giveaways. Sponsoring the Show provides multi-media exposure to consumers across the Midlands.
Date March 13-15, 2015 Average Attendance 13,000+
Title Sponsor
$7,500 • Universal marquee billing with Title Sponsor recognition in all event promotional advertising and collateral materials (e.g. YOUR COMPANY Presents the Carolina Classic Home & Garden Show”) • Premium 10’x 20’ exhibit space (as available at time contract is received) • Company logo on print advertising (as available at time contract is received) • Write-up on company in Show Program • Signage at the show • Logo and link on show website • Recognition in BIA publications, as available • Up to 50 VIP tickets • Up to 15 Preview Party tickets
Admission Ticket Sponsor
$1,500 + associated printing fees • Coupons given to all attendees at time of entry to the show will include a special offer from YOUR COMPANY offering a discount (redeemed at your business location), sale notification, etc.
Entertainment Sponsor
$5,500 • Universal marquee billing below the name Presenting Name of Entertainment Sponsor recognition in all event promotional advertising and collateral materials • Extensive event signage • 10’x10’ premium exhibit space (as available at time contract is received) • Company logo on print advertising (as available at time contract is received) • Signage at the show • Logo and link on show website • Recognition in BIA publications, as available continued on next page
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Carolina Classic Home & Garden Show, continued from previous page Preview Party Sponsor
$3,500 • Logo on invitations mailed to all BIA Builder members • Company signage throughout venue for this event • Verbal acknowledgements of sponsors on PA System during this event • Up to 20 Preview Party tickets at no charge
Corporate Sponsor
$2,500 • Logo on print advertising (as available at time contract is received) • Signage at the show • Logo and link on show website • Up to 20 VIP tickets • Up to 10 Preview Party tickets
Exhibitor Badge Lanyard Sponsor $500 + cost of lanyards We provide badges and pins for all exhibitors. This sponsorship will add lanyards with your company logo or message to every exhibitor in the show. Seminar Sponsor
$500 each (give 3 or more seminars) • Listed in Home Show advertising and in the program, on signage at the show and announced over the PA at the show. • Give the same seminar three (3) or more times at the show and get priority scheduling, exclusivity of seminar topic and logo/company name recognition as “Home & Garden Show Seminar Sponsor” where the seminars are promoted. continued on next page
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Carolina Classic Home & Garden Show, continued from previous page Wine Walk Sample Station Sponsor $450 Wine Walk Presenting Sponsor $3,000
• Display can be a sampling station or be a presenting sponsor & have logo on sample cup and supporting materials • Receive two Wine Walk tickets.
Outdoor Living Center Title Sponsor
• Universal marquee billing with Title Sponsor recognition in all event promotional advertising and collateral materials (e.g. YOUR COMPANY “Presents the Outdoor Living Center of the Carolina Classic Home & Garden Show”) • Premium 24’x 32’ exhibit space in Ruff Building (as available at time contract is received) • Company Logo on print advertising (as available at time contract is received) • Write-up on company in Show Program • Signage at the show and logo/link on show website • Up to 25 VIP tickets and up to 10 Preview Party tickets Sponsor to provide: • Four outdoor-related door prizes - min. value $500 each • Eight (min.) outdoor-related displays placed in aisles of Ruff Building • Discount on sponsor’s product/services offered to all attendees
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Parade of Homes
The Parade of Homes is an annual single-site showcase of fully landscaped and decorated homes. The event is open to the public over a two week, three weekend time period, and it’s one of our most popular events that the Columbia community looks forward to every year. Many sponsorship opportunities are available. If you are interested in a sponsorship opportunity not listed below, please contact the BIA to discuss additional options. Sponsorships may also be combined from the items listed below.
Date June 6-21, 2015 Average Attendance 15,000+ Exclusive Title Sponsor
$10,000 • Logo recognition on: - all print, TV and online graphic advertising and promotions, including Parade of Homes Planbook - event signage, website, articles and notifications produced by the BIA • Company mentioned in all radio and TV advertising and on any press releases about the show • One (1) space in Expo Tent, if available at time of agreement • Featured Listing on www.columbiabuilders.com for 12 consecutive months • Eight (8) Preview Party tickets and twenty-five (25) VIP tickets
Corporate Sponsor
$5,000 (Limit 2 sponsors) • Inclusion in TV and print advertising, including Parade of Homes Planbook • Logo recognition on event signage • One (1) booth space in Expo Tent, if available at time of agreement • Featured Listing on www.columbiabuilders.com for 6 consecutive months • Company mentioned in any press releases about the show • Four (4) Preview Party tickets and 15 VIP tickets. continued on next page
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Parade of Homes, continued from previous page Preview Party Sponsor
$2,500 (Limit 4 sponsors) • Logo printed on every Preview Party Ticket and on event signage • Display space on night of the event, if requested • Opportunity to provide printed napkins, cups, centerpieces, or trinkets/ tchotchke on the night of the event • Ten (10) Preview Party Tickets and 4 VIP Tickets.
Exclusive Driveway/Automotive Sponsor $2,500 • Opportunity to park one (1) vehicle in each driveway throughout the entire event, including Preview Party • Signage at event • Logo inclusion in Parade of Homes Planbook, website, select advertising in conjunction with the event • Four (4) Preview Party tickets and 15 VIP tickets Exclusive Street Bench Sponsor
$1,000 • Signage placed on all benches scattered throughout the event site
Exclusive VIP Ticket Sponsor $1,000 • Logo printed on the front of every VIP Ticket Exclusive People’s Choice Award Sponsor
$500 • Logo printed on each ballot used to vote on People’s Choice (Ballots located inside the Parade of Homes Planbook which are given to attendees upon entry.)
Expo Tent Booth
$595/each (Limit 10 booths) • 10x6 booth, includes 8 foot table and two chairs
Information Pick-up Station Booth
$50/space • Unmanned display tables located in the Expo Tent • Each space is 1/10th of a pegboard for poster/flyer display AND corresponding table space for brochures, business cards, flyers, etc. • Multiple spaces may be combined up to half of one table
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The TOUR OF HOMES is an annual scattered site tour of Columbia’s builders. It’s the “Largest Open House for New Homes for Sale.” Members may choose to enter a featured home and/or community in the tour. The Tour of Homes runs over a three weekend period, and it’s promoted within the BIA and the sponsoring partners. The BIA hosts a sneak peek party for BIA members before the opening of the TOUR OF HOMES to the public.
Date September 12-14, 20, 26, 27, 2015 Average Attendance 2,000+ Sneak Peek Average Attendance 150+ Featured Home
$900
Featured Community
$2500
Featured Home in a Featured Community Plan book Cover
$5000 Minimum Bid
Plan book Location Sponsor Sneak Peek
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$700
$3000 Minimum Bid
$2500 (minimum) or host sponsor covers costs
Charitable Opportunities HBA of Greater Columbia Charitable Foundation, Inc. The Foundation was established in 1993 for the betterment of the community. The Foundation assists individuals, programs and organizations in need across county lines. The Foundation provides college scholarships to qualifying children of BIA members. Contributions are made to various organizations, such as: Home Works of S.C., Salkehatchie Summer Youth Camp, Midlands Blue Star Mothers, The Ray Tanner Foundation, St. Lawrence Place, and other deserving charitable organizations. SMC Adopt-a-Family Every holiday season, the Sales & Marketing Council of Greater Columbia (SMC) adopts families at St. Lawrence Place – a division of Trinity Housing Program that provides transitional housing for homeless families. Participation ranges from buying gifts for an adopted family or making a monetary donation to the project. SMC School Supplies Drive SMC members donate school supplies for the children of St. Lawrence Place. Supplies are delivered to the BIA office in August prior to the start of the new school year. Items as well as monetary donations are accepted. SMC Chili for Charity The SMC hosts an annual chili cook-off to benefit the SMC Scholarship Fund and the BIA Charitable Foundation. Teams of BIA members prepare their best chili recipe. Judges choose the winner; however, attendees can vote with monetary donations for the People’s Choice award.
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Councils and Committees Get the most out of your BIA membership by becoming actively involved. Participating in a committee is a great way to meet fellow members, grow the association, and help grow your business. Contact the BIA of Central Carolina for more information. Columbia Remodelers. Promotes ethical business practices and sets quality standards for the remodeling industry in the Midlands. High Performance Building Council. Promotes environmentally responsible design, construction and operation of homes and communities through education, leadership and networking. Land Development Council. Discusses and resolves issues pertaining to development of land for residential construction purposes. Sales and Marketing Council. Encourages and maintains a high quality of sales and marketing expertise through educational programs, networking opportunities and recognition for its members. Commercial Council. Identifies and isolates issues that impact the commercial/industrial development process, and develops a set of goals, objectives and an action plan to improve each of those. Ambassador Club. Assists with and conducts new member orientations; plays a vital role in getting new members involved; serves as a liaison between members and BIA leadership. continued on next page
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Councils and Committees, continued from previous page Codes & Inspections. Monitors proposed changes in building codes; responsible for establishing and maintaining a forum for communication between building inspection departments and builder members. Education. Informs members of all educational programs and services available by the BIA, NAHB and HBASC, and coordinates and conducts builder workshops. Golf Tournaments. Plans, coordinates, and promotes annual BIA golf tournaments. Government Affairs. Develops and coordinates local and state legislative goals; monitorss state and local ordinances/legislation; informs membership of what action is needed. Home Show. Plans, organizes, and promotes the Carolina Classic Home & Garden Show. Membership. Establishs goals for membership growth; plans and conducts programs for membership development and retention. Political Education. Evaluates local political races and recommends allocation of funds from S.C. Builders Political Action Committee.
Public Relations. Promotes BIA services to members through an internal information program: e-newsletters, social media, bulletins or brochures. Displays useful publications available from NAHB and encourage members to use these materials.
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To register for any of the programs/opportunities in this book, check off the options that interest you and return the form to the BIA. Some sponsorships are limited. The number in parenthesis denotes the number of sponsorships available. For complete sponsor descriptions, visit event pages. Membership Touch System, pg. 6 q Yearlong Sponsor $2,000 BIA After Hours, pg. 7 q Full Membership $500 q BIA Builder Members Only $400 q High Performance Building Council $200 q Remodelers Council $200 q Sales & Marketing Council $200 q Kershaw County Chapter $200 BIG THURSDAY Oyster Roast, pg. 8 q Heisman Level $600 q MVP Level $300 Builder Speed Dating, pg. 9 q Associate Member $500 q Specialty Trade Fee $300 q Non-Member $950 Builder Day at the Capital , pg. 10 q Capitol Luncheon $500 (3) Chili for Charity, pg. 11 q Host - Space & Accommodations q Beverage $500 q Event Level 1 $100 q Event Level 2 $150 q Event Level 3 $250 (1) q Entertainment $400 q Best Booth Award $75 (1) q People’s Choice Award $150 (1) q Best Dang Chili Award $250 (1) q Team Entry Fee $75 BIA Clay Shoot, pg. 13 q Tournament $400 q Station $150 Remodelers Council, pg. 14 q Quarterly Meeting $200 Quarter(s): General Membership Meetings, pg. 15 q Meeting $1,000 Month(s): High Performance Building Council, pg. 18 q Meeting $200 Month(s): BIA Bass Classic, pg. 22 q Bass Tournament $300 q Poker Run Host $300 q Poker Run Dock $100 (9)
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BIA Holiday Ball/Builder & Associate of the Year Awards, pg. 19 q Platinum $2,500 q Diamond $1,500 q Gold Level $950 q Silver Level $450 q Builder of the Year $500 q Associate of the Year $500 q Richard N. Sendler Award Sponsor $500 BIA Golf Classic, pg. 16 q Platinum Tournament $5,000 q Gold Tournament $2,500 q Diamond Level $1,000 q Silver Level $750 q Bronze Level $500 q Cart Sponsor $250 (4) q Reception Sponsor $1,000 (1) q Wacky Game/Poker Run Sponsor $250-$500 q Team Fee $500 q Individual Golfer Fee $150 President’s Reception for New Members, pg. 23 q Reception $250 Quarter(s): REGAL Awards, pg. 24 q Platinum $3,500 q Corporate $2,500 q Diamond $1,500 q Gold $1,000 q Silver $500 q Bronze $250 q Entertainment/Music $500 (1) q Beverage $500 q Photography $500 q Photo Booth $350 (1) Remodelers Council Awards, pg. 26 q Main Sponsor $1,500 q Basic Sponsor $500 Sales & Marketing Council, pg. 27 q Presenting Sponsor $1,000 (1/quarter) q Gold $500 (2/quarter) q Silver $250 Quarter(s): SMC Know & Grow, pg. 29 q Event Sponsor - Location and Breakfast Month(s): Kershaw County Chapter Steak Out, pg. 21 q Dinner & Raffle Prize $500
Spike Night, pg. 6 q Title Sponsor $1,500 Bus Trip to Washington, pg. 30 q Bus Sponsor $2,500 (2) q Capitol Hill Sponsor $1,000 (10) q Cocktail Sponsor $750 q Cooler Sponsor $500 ColumbiaBuilders.com, pg. 31 q Website Sponsor $850 q Featured Listing $15/month Month(s): q Featured LIsting $75/6 months Beginning Month: q Featured Lisiting $125/year Beginning Month: Parade of Homes, pg. 36 q Title Sponsor $10,000 (1) q Corporate Sponsor $5,000 (2) q Preview Party $2,500 (4) q Driveway/Automotive $2,500 (1) q Street Bench Sponsor $1,000 (1) q VIP Ticket $1,000 (1) q People’s Choice Award $500 (1) q Expo Tent Booth $595 (10) q Information Pick-up Station $50
Carolina Classic Home & Garden Show, pg. 33 q Title $7,500 q Entertainment $5,500 q Preview Party $3,500 q Corporate $2,500 q Admission Ticket $1,500 q Seminar $500 q Exhibitor Badge Lanyard $500+ q Wine Walk Sample Station $450 q Wine Walk Presenting Sponsor $3,000 q Outdoor Living Center Title TOUR OF HOMES, pg. 38 q Featured Home $900 q Featured Community $2,500 q Featured Home in Featured Community $700 q Plan Book Cover $5,000 min. bid q Plan Book Location Sponsor $3,000 min. bid q Sneak Peek $2,500 min. or host sponsor covers cost Blueprint Express, pg. 32 q e-Newsletter Sponsor $150/month Month(s): Economic Quarterly Review, pg. 32 q e-Newsletter Sponsor $150/issue
Use this form to make all of your sponsorship selections for the year in advance, or copy it to use throughout the year. To receive the listed benefits, all event sponsorships must be paid in full prior to the scheduled event. Exclusive sponsorships require a 50% deposit and a 60-day notice of cancellation. Please allow 48 hours for BIA staff to confirm availability of limited sponsorships. Company Name Billing Contact Phone Address City/State/Zip PAYMENT METHOD: q Check (payable to BIA) q Invoice Me qVISA
q MasterCard
Card Number Exp. Date
VIC Code
Name on Card Signature If paying by check, mail this form with payment to BIA, 625 Taylor St., Columbia, SC, 29201 . If paying by credit card or requesting and invoice, fax completed form to (803) 779-0635.
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Building Industry Association of Central SC 625 Taylor Street Columbia, SC 29201