Science Communication Conference report

Page 30

science podcasting

Summary by Heather Doran, University of Aberdeen

Martin Austwick, Bright Club podcast, Answer me This! podcast Frank Dondelinger, EUSci podcast Elizabeth Hauke, Short Science podcast Ben Valsler, Naked Scientists broadcast and podcast Martin Austwick began this session by talking through the ‘what and why’ of podcasting. He explained that podcasts classically were speech-based, in an mp3 format, downloaded from iTunes and described as ‘regular on demand internet radio’. Podcasts now can incorporate video, are not necessarily in an mp3 format, can be hosted on YouTube, live streamed and can be available through apps. Updates can also be given through RSS/XML feeds which instantly update listeners when new material is available. Ben Valsler talked about the purpose of podcasting. Valsler’s view was that podcasting can extend your audience reach, leave a legacy of innovation and can provide a method of support for individuals and organisations. A podcast can reach a worldwide audience which radio programmes or events alone cannot. His legacy is that there are over 1000 podcasts on thenakedscientists.com and these form a reference archive of different topics, guests and questions. Podcasts can be treated as part of a suite of material alongside social networking, stage shows and printed press.


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