Welcome to our seventh All Aspirations Annual Report. In this issue, we’re excited to share important news about Clif Bar & Company in 2013. After six years of serving as Clif Bar’s co-CEOs, last spring we transitioned to our new positions: Clif Bar co-CVOs, Chief Visionary Officers. What is a Chief Visionary Officer? Someone with a deep and broad understanding of the business, and the vision that’s needed to steward the company successfully into the future, safeguarding its health for the long term. Looking back, we realized that we’ve already been doing this visioning work for quite a while. As CVOs, we’ll continue to work with Clif Bar’s leadership team to develop and refine our Five Aspirations business model — Sustaining Our Business, Our Brands, Our People, Our Community, and the Planet — and contribute to Clif Bar’s growth and direction with fresh perspective. We’ve prepared for this transition with the same rigorous planning and discipline that goes into all our adventures, whether it’s cycling or climbing or running a business. Over the past six years, we’ve been mentoring our leadership “dream team,” and they’ve been managing more and more of the daily operations at Clif Bar. So who was appointed Chief Executive Officer last spring? Most of you already know Kevin Cleary. Kevin has been at Clif Bar for 10 years, serving as president since 2009 and leading with his own impressive blend of strength, humility, and great sense of humor.
B O RN O N A BIKE K I TC H EN C R AFTED
We’re excited about this new opportunity to work with Kevin, the leadership team, and our entire company in a new way. We’re looking forward to the road ahead and our ongoing journey to build a different kind of company: the kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world — the kind of world we’d like to pass on to our children. As we look forward to 2014, we thank everyone in the larger Clif community for their 2013 efforts. We’re excited to see what’s on the trail ahead.
FA M I LY & E M P LOY EE OW NED Kit and Gary Owners and Chief Visionary Officers, Clif Bar & Company
At Clif Bar & Company, we gauge our success on not one but five bottom lines. We have come to call them our Five Aspirations.