Basis Magazine by ESCALA ESTUDIO DE DISEÑO

BASIS

Diagnosing U.S Krugman Economy

Expert

Interview:

Robert Gates

Roundtable U.S

Readers Opinion Economy

at a glance

U.S By Designers

John Varvatos Cherokee United and Studios

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Collaborators

Publishing Director Dan Perry Editor in Chief Tony L. Querol Creative Director Oliver Colins Photo Director Rose Percy

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Editorial

BASIS is based on the belief that showing the entire creative process—from conception to completion—is beneficial for the artist, the audience and the art itself.” Established in November 2000, BASIS is innovative and ground-breaking projects have defined the manner in which fashion is presented has pioneered fashion culture and is now recognised as a leading force behind this new medium. Working with the latest technology BASIS live from catwalk shows and fashion shoots, allowing an international audience instant and unparalleled access to the previously closed world of high fashion. Interacting with a global community of dedicated viewers, BASIS encourages its audience to respond and contribute creatively to its projects, documenting, communicating and evaluating the results talent, including.

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Editor in Chief Tony L. Querol

Contents

Bussines and Finances

My World Economy U.S Economy ---------------------------------------------------------------------------------------------12 Economics and Culture Diagnosing Krugman --------------------------------------------------------------------------------------28 Personal Finances Interview: Robert Gates -----------------------------------------------------------------------------------30 Expert Roundtable -----------------------------------------------------------------------------------------34 Comments U.S Economy at a Glance ----------------------------------------------------------------------------------38 Readers Opinion ------------------------------------------------------------------------------------------44

Free Time

Design U.S By Designers -----------------------------------------------------------------------------------------48 Cherokee Studios -----------------------------------------------------------------------------------------58 Fashion John Varvatos ----------------------------------------------------------------------------------------------64 Bussines Class Travel United and Continental Airlines -------------------------------------------------------------------------75 Mandarin Oriental New York ----------------------------------------------------------------------------80 Shopping Mall of America -------------------------------------------------------------------------------------------84

Bussines and Finances

My World

Economy

MyWorld Economy

Togetherness in Libya After you, Sarko

Uprising Libya The battle for Libya Humanitarian intervention The Libyan war so far

Into Lybia Bringing about the future Digging at home

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MyWorld Economy

Togetherness in Libya IT IS Pavlovian. As soon as a president does something new in foreign policy, the world wants to know whether he has invented United States of America

IT IS Pavlovian As soon as a president does something new in foreign.

The doctrine Mr Obama has repudiated is the one attributed to Colin Powell, the former chairman of the joint chiefs of staff and George W. Bush’s transparently miserable secretary of state when America invaded Iraq in 2003. That held, among other things, that America ought to go to war only when its vital interests are threatened, when the exit strategy is clear, and when it can apply overwhelming force to ensure that its aims are achieved. Nothing could be more different from the account Mr Obama gave Americans on March 28th of his reasons for using military force in Libya. He does not believe that America’s. Vital interests are at stake (though some “important” ones are); the exit strategy is not entirely clear (Colonel Qaddafi must go, but who knows when,

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and not as a direct result of American military action); and the force America is willing to apply (no boots on the ground) is strictly limited. None of this should be a surprise. In “The Audacity of Hope”, the bestseller Mr Obama wrote as a senator in 2006, he set out a theory of military intervention. Like all sovereign nations, he argued, America has the unilateral right to defend itself from attack, and to take unilateral military action to eliminate an imminent threat. But beyond matters of clear self-defence, it would “almost always” be in its interest to use force multilaterally. This would not mean giving the UN Security Council a veto over its actions, or rounding up Britain and Togo and doing as it pleased. It would mean following the example of the first President Bush in the first Gulf war.

MyWorld Economy

After you, Sarko The virtue of such an approach was that America had much to gain in a world that lived by rules. By upholding such rules itself, it could encourage others to do so too

More significant, however, is that habit of mind. In Libya Mr Obama is challenging the assumption of global leadership America has taken for granted ever since the second world war. America has joined coalitions before, but never under a president quite so adamant that America is not in charge—even if the military burdensharing is indeed a bit of an illusion. Most Republicans and quite a few Democrats hate this. Mr Obama’s hope is that America’s low profile will make the war more palatable not only to the Muslim world but also to the economy-fixated voters at home who question whether America can still afford to play its traditional leadership role. What he may soon discover is that modesty extracts a price of its own. By sharing the leadership with others, he has made his policy hostage to the limited mandate (no use of force for regime change) imposed by the United Nations and the limited means of his allies in Europe and the Middle East. It may not be a doctrine, it should not be a surprise, but nobody can deny that it is a gamble.

6 1. As repudiated an old one. 2. Nothing could be more different. 3. None of this should be a surprise. 4. Also unclear is whether an American. 5. In fairness, elasticity is not a sin. 6. By sharing the leadership with others. 7. He hesitated about whether to act in Libya.

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MyWorld Economy

Uprising in Libya MED ITERRANEAN SEA Thousands of foreigners scramble to leave

The president detects a “strategic interest” in preventing Colonel Qaddafi from chilling the wider Arab spring, so nobody knows.

Reports of security forces attacking demonstrator with RPGs, machine guns

TRIPOLI

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TUNISI A Misrata

ALGER IA

Streets mainly empty, pro-regime supporters stage demonstration in Green Square

Benghazi

Tobruk

Eastern region reportedly out of government control, with government soldiers switching sides

EGYPT

Why does this theory of intervention, and the noble sentiment attached to it, fail to qualify as a “doctrine”? Because it is too elastic to provide a guide to future action. Would America “betray” itself by turning a blind eye to atrocities under different, less favourable, circumstances? So it seems. It has, after all, done so before, in Rwanda and Darfur—and Mr Obama appears to accept that it might have to do so again when, say, an alliance would be damaged, as in Bahrain, or the job is too hot to handle, as in Syria or Iran. Also unclear is whether an American interest must also be at stake before Mr Obama invokes the moral case for action. Conveniently (for the purpose of selling this particular war), the president detects a “strategic interest” in preventing Colonel Qaddafi from chilling the wider Arab spring, so nobody knows. That held, among other things, that America ought to go to war only when its vital interests are threatened, when the exit strategy is clear, and when it can apply overwhelming force to ensure that its aims are achieved. Nothing could be more different from the account Mr Obama gave Americans on March 28th of his reasons for using military force in Libya. He does not believe that America’s. Many incumbent photo pros are understandably dismayed. For his part, “Hobby notes that while amateurs have certainly taken business away from professionals, ‘if you look at them the other way, they’re also a really big market’ for further instruction.” But, of course, not all the professionals now forced to compete with thrifty amateurs coached by the likes of Mr Hobby are well-suited to teaching. Teaching and photography are different, probably uncorrelated, skills. And, in any case, one would expect the online photography-instruction market to have something of a “winner-take-all” structure. It is very unlikely that he makes that. This story makes me wonder how many small professions are now undergoing a fate similar to photography. For Mr Hobby’s trajectory seems to me to shed some light on the complex relation

LIBYA

ship between technological change, aggregate demand, entrepreneurship, and “structural” change in the labour market. The development of digital technology and the steady decline in prices for high-quality digital gear was changing the market for photographers anyway. Mr Hobby lost his job at the Sun due in no small part to the inability of traditional newspapers to keep their profits up in the internet age. But surely the recession’s blow to consumer demand really turned the screws on traditional publishers, forcing them to shed staff photographers and seek lower-cost alternatives. dismayed. For his part, “Hobby notes that while amateurs have certainly taken business away from professionals, ‘if you look at them the other way, they’re also a really big market’ for further instruction.” But, of course, not all the professionals now for photographers anyway. Mr Hobby lost his job to consumer demand really turned the screws on.

Nothing could be more different from the account Mr Obama gave Americans on March 28th of his reasons for using military force in Libya. He does not believe

MyWorld Economy

The battle for Libya The colonel is not beaten yet AFTER rebel forces retook Ajdabiya and the oil-refining towns of Ras Lanuf and Brega, it seemed that Muammar Qaddafi’s troops might crumble fast in the face of Western air attacks.

But that hope was fleeting. At a hastily assembled conference in London on March 29th, attended by nearly 40 delegations representing the international coalition that is enforcing UN Security Resolution 1973, the turn of events on the ground saw Libyan government forces dramatically regain the initiative. And that prompted a more sober assessment of the rebels’ progress. A day earlier General Carter Ham, the American officer who was running operations in Libya until NATO assumed command, had presciently warned: “The regime still vastly overmatches opposition forces militarily. The regime possesses the capability to roll them back very quickly. Coalition air power is the major reason that has not happened.” The general added that apart from some “localised wavering” there had so far been only a few cases of military or government officials defecting to the opposition. For a time, it looked as if a pattern had been established. Allied air power would take out the government’s tanks, artillery and other heavy weapons, shell-shocked loyalist soldiers would flee and the ragtag army of rebels toting AK-47s and captured RPGs would surge forward into the vacuum, driving hell-for-leather to the next town along the coast road in a motley cavalcade of elderly cars and pickup trucks. In fact, the only emerging pattern is one of wildly see-sawing fortunes, as coastal towns change hands with almost metronomic regularity. On March 28th the advancing rebels ground to a halt at Bin Jawad, a small town some 160km (100 miles) to the east of Colonel Qaddafi’s birthplace, Sirte, and halfway between Benghazi and Tripoli. Control of Bin Jawad had already switched three times in the past month and the town is now largely .

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Military spending ($ mln)

% of GDP

2001 339 1.1 % 2002 435 2.3 % 2003 484 2% 2004 560 1.8 % 2005 721 1.7 % 2006 1000 2% 2007 1.740 1%

2008 1.900 1.9 %

2009 2.070 1.3 %

2010 2.340 2%

Time after time they have rushed frantically along the main roads, only to run into ambushes laid by the colonel’s snipers dug into the roadside. Inexperienced rebels have shot up their own cars with anti-aircraft fire. Full of bravado, young farmers in straw hats vow to defy Colonel Qaddafi’s Grad rockets, but as soon as any start landing nearby they flee. Rebel supply-lines of food and fuel are badly stretched. The colonel’s forces sabotaged petrol stations and power lines when they retreated west. Many shopkeepers have fled. Taxi drivers smuggle ammunition and AK-47s from Egypt beneath punnets of strawberries. But the rebels know they are heavily outgunned. But coalition commanders insist that their targeting policy and the rules of engagement are unchanged and that the sortie rate has been maintained. It is most likely that as NATO took over it was caught on the hop by the speed of the loyalist advance and by a change of tactics, in which the loyalists left behind their tanks and mounted rocket-launchers on pickup trucks. That made them hard to distinguish from rebels. On March 30th the coalition resumed hitting government forces on the ground. David Cameron, the British prime minister, telephoned Admiral James Stavridis. shell-shocked loyalist soldiers would flee and the ragtag army of rebels toting AK-47s and captured RPGs would surge forward into the cade of elderly cars and pickup trucks. In fact, the only emerging pattern i.

“ One theory was that the decision, reached on March 27th after a week of wrangling, to hand full control of the military operation to NATO had led tvv a less.”

MyWorld Economy

Humanitarian intervention I WISH it were otherwise, but my worries that America’s military intervention in Libya will extend the civil war and increase the number of people harmed or killed, relative to a no-intervention baseline, are not abating. Rebel forces are in “panicked retreat”, losing the gains they had made with the assistance of allied air support. The situation does not seem promising. The Times paints a picture of disarray.

“If the Western air strike campaign continues to fail in stopping Qaddafi’s forward march, President Obama, as well as European leaders, will be forced to choose between two similarly unattractive options” The retreating column seemed rudderless, a sea of vehicles and fighters armed with infantry weapons and light rockets, but lacking the resolve, training or leadership to stand up to even a modest display of force by Colonel Qaddafi’s conventional armed forces. They were an unmistakably intimidated lot.After several minutes of wild driving, some of the rebels tried to regroup, pulling over on the shoulder of the highway between Brega and Ajdabiya beside an abandoned restaurant and. they have rushed frantically along the main roads, only to run into ambushes laid by the colonel’s snipers dug into the roadside. Inexperienced rebels have shot up their own cars with anti-aircraft fire. Full of bravado, young farmers in straw hats vow to defy Colonel Qaddafi’s Grad rockets, but as soon as any start landing nearby they flee. Rebel supply-lines of food and fuel are badly stretched. The colonel’s forces sabotaged petrol stations and power lines when they retreated west. Many shopkeepers have fled. Taxi drivers smuggle ammunition and AK-47s from Egypt beneath punnets of strawberries. But the rebels know they are heavily outgunned stations and power lines when. Full of bravado, young farmers in straw hats vow to defy Colonel Qaddafi’s Grad rockets, but as soon as any.

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MyWorld Economy

Libyan Armed forces Enlist 76.000 servicemen including: Army

Air force and air defense

Navy and coast guard

Air Defense 216 air defense missile systems, including: Dvina (SA-2 guideline)

Neva (SA-3 goa)

S-200 (SA-5 gammon)

Navy

2 Submarines

The Libyan war so far I think Max Fisher of The Atlantic has an appropriately grim read on the situation: If the Western air strike campaign continues to fail in stopping Qaddafi’s forward march, President Obama, as well as European leaders, will be forced to choose between two similarly unattractive options. Either escalate Western involvement in the civil war, as many are urging him to do, and risk entangling the U.S., and possibly American lives, in a conflict with no clear outcome or end-point. Or decline to escalate, allowing Qaddafi to continue toward a victory, and toward the “house to house” slaughter he so openly promised, in which the U.S. would appear complicit. Meanwhile, the danger rebel forces pose to Qaddafi-sympathising civilians has become so serious that NATO has seen fit to inform rebel leaders that they too might find themselves on the business end of allied bombs should that be required to keep civilians safe. A scenario in which NATO starts bombing the very forces they previously helped would have “bad optics”, as they say in Washington. And then there is the report that Mr Obama

2 Frigates 1 Corvette

14 Patrol boats

Armed forces 2.205 Tanks

1.000 Infantry fighting vehicles 945 Armored personnel carriers 120 Armored reconnaissance vehicles 500 Mortars

3.000 Anti-tank missile systems

647 Towed guns

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A scenario in which NATO starts bombing the very forces they previously helped would have “bad optics”

authorised covert CIA operations in Libya some time in the past few weeks. This suggests a level of American involvement beyond airstrikes for civilian protection, and enlivens the fear that America may well get sucked into another full-blown war.

However, Spencer Ackerman of Wired reports that Robert Gates, the out-going secretary of defence, is adamant that Mr Obama will not, say, authorise the deployment of ground troops. “Trouble is”, Gates was as clear as mud about how the war ends if one of Gadhafi’s commanders doesn’t overthrow the Libyan dictator. He said it was hard to imagine how Obama would tolerate Gadhafi retaining power, even though regime change isn’t a military mission. Legislators of both parties were incredulous at that present the business end of allied bombs should that.

Into Lybia YOUR opinion of the president's speech last night is likely informed by your underlying opinion of the president's intervention—and in domestic terms it is Mr Obama's intervention, even if he did consult with senior members of Congress. Like my colleagues M.S. and Lexington, I thought the president made a good (ex post facto) case for his intervention in Libya. Being in favour of the intervention for humanitarian reasons—if America hadn't intervened in Libya, why do we even have a concept of intervention? We shouldn't be so cynical or relativistic that we lose but Mr Obama summarised the argument rather well:

I think Max Fisher of The Atlantic has an appropriately grim read on the situation: If the Western air strike campaign continues to fail in stopping Qaddafi’s forward march, President Obama, as well as European leaders, will be forced to choose between two similarly unattractive options. Either escalate Western.

It’s true that America cannot use our military wherever repression occurs. And given the costs and risks.

The Oil in Libya Fields in eastern Libya produce most of the country’s crude oil. The Gadhafi regime, which still controls fields in the west, has been hampered by a lack of refiners. Crude oil field Oil refinery

MED. SEA TUNISI A

TRIPOLI

Benghazi

Misrata

Tobruk

Ras Lanuf Brega

Sarir

EGYPT

ALGER IA

LIBYA

involvement in the civil war, as many are urging him to do, and risk entangling the U.S., and possibly American lives, in a conflict with no clear outcome or end-point. Or decline to escalate, allowing Qaddafi to continue toward a victory, and toward the “house to house” slaughter he so openly promised, in which the U.S. would appear complicit. Meanwhile, the danger rebel forces pose to Qaddafi-sympathising civilians has become so serious that NATO has seen fit to inform rebel

leaders that they too might find themselves on the business end of allied bombs should that be required to keep civilians safe. A scenario in which NATO starts bombing the very forces they previously helped would have “bad optics”, as they say in Washington. And then there is the report that Mr Obama authorised covert CIA operations in Libya some time in the past few weeks. This suggests a level of American involvement beyond airstrikes for civilian protection, and enlivens the fear that America may well.

MyWorld Economy

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MyWorld Economy

Bringing about the future We had a unique ability to stop that violence: an international mandate for action, a broad coalition prepared to join us. That Mr Obama has potentially committed America to a long

The more stubborn objection to the Libyan intervention is that Mr Obama has potentially committed America to a long and messy engagement. The response is another objection, that he hasn't. His emphasis on the brutality of the Qaddafi regime, his references to the aspirations of the people of Libya, his comparison between Libya and the long campaign in Iraq, and his pointed non-intervention in Syria and Bahrain all suggest that he's laying the groundwork for getting out. If we take the president at face value, he committed America to help the Libyans help themselves. If they can't do it, it's not incumbent on America or its NATO allies to stay. In fact, given the high-minded rhetoric about self-determination, it would be inappropriate if we did. Of course, if a post-Qaddafi Libya did fall into a bloody civil war, it would be rather heartless to leave them to it. And they don't fall neatly on the left-right spectrum—stem from the uncertainty over what Libya will look like a year from now. And that, in turn, is derived from the fact that we know very little about who the rebels are. Jon Lee Anderson, reporting from Benghazi, tries to explain: Significant questions remain about the leaders of the rebellion: who they are, what their political ideas are, and what they would do if Qaddafi fell. At the courthouse on Benghazi’s battered seafront promenade, the de-facto seat of the Libyan revolution, a group of lawyers, doctors, and other professionals have appointed one another to a hodgepodge of “leadership councils.” There is a Benghazi city council, and a Prov the de-facto seat of the Libyan revolution, a group.

National Council, headed by a bland but apparently honest former justice minister, Mustafa Abdel Jalil, who spends his time in Bayda, a hundred and twenty-five miles away. Other cities have councils of their own. The members are intellectuals, former dissidents, and businesspeople, many of them from old families that were prominent before Qaddafi came to power. What they are not is organized. No one can explain how the Benghazi council works with. All we know, really, is that they're against Mr Qaddafi. In a way, that obscurity builds confidence. There may be a wellorganised conspiracy afoot to hide an extremist agenda under the cover of rebel disorganisation and governmental oppression. The simpler explanation is that the unifying cause among the rebels is that they want Mr Qaddafi gone. If that's true, it underlines the stated reason for the Western intervention, and suggests that the stated grievance is the main one. A post-Qaddafi Libya would have some risk factors for conflict, including recent conflict, and it may be that after he is gone factions (particularly tribal factions) emerge among the rebels. But if the current civil war is about Mr Qaddafi, its aftermath may not be so painful. and they don’t fall neatly on the left-right spectrum—stem from the uncertainty over what Libya will look like a year from now. And that, in turn, is derived from the fact that we know very little about who the rebels are. Jon Lee Anderson, reporting from Benghazi, tries to explain: Significant questions remain about the leaders of the from now. And that, in turn, is derived from the fact that we.

The members are intellectuals, former dissidents, and businesspeople, many of them from old families that prominent before Qaddafi came to power. What they are not is organized. No one can explain how the Benghazi council works with the National Council.

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MyWorld Economy

No one can explain how the Benghazi council works with the National Council. Last week, another shadow government, the Crisis Management Council, was announced in Benghazi.

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MyWorld Economy

Digging in at home Sirte is of unique importance to the regime, both as a garrison and for what it represents. Once a poor village, it is now a city of 130,000 people, showered with money and privileges during most of Colonel Qaddafi’s 42-year rule. In 1988 he moved many government departments and the country’s rubberstamp parliament there from Tripoli, the capital. In 1999 he proposed it as the administrative centre of a “United States of Africa”. Western reporters in Sirte say its people’s declarations of devotion to the colonel and their willingness to fight for what they.

That makes things tricky for the coalition. It cannot claim to be protecting local civilians when attacking government forces defending Sirte. But its commanders argue that the colonel’s troops remain a legitimate target in Sirte since they still threaten he proposed it as the administrative civil. Such operational dilemmas were blurred at the London conference. And there was little sign of any desire by the participants to lessen the pressure on the regime. Colonel Qaddafi has gone.

The priorities just now are to halt the advance of loyalist troops, bring some relief to the civilians in Misrata.

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Economics and Culture

The sacred and the profane Diagnosing Krugman

or example, the New York Times' "Room for Debate" forum has been featuring an interesting discussion of the psychological principles underlying the widespread conviction that Barack Obama was not born in the United States, despite ample evidence to the contrary. While "birthers" are in my opinion richly deserving of such treatment, this sort of psychologising diagnosis of strong political conviction often serves as a cheap, supremely condescending trick for pathologising and thus dismissing those with whom we disagree. A good deal of work on the psychology of conservatism is like this. The motivating question, "What the hell is wrong with these people?" takes it for granted that there is something wrong with "these

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people", and thus that disagreement with them is based not on a reasonable difference of opinions among intelligent people of good will, but rather on some sort of deep-seated defect of character or cognition in the "other" insusceptible to correction through civilised discourse. It is in this dismissively diagnostic spirit that I would like to approach Paul Krugman's latest column. He writes: Let us ask this, instead: What has gone wrong with this celebrated economist such that he has come to believe that something "has gone wrong with us" if we have come to conceive of those who buy medical services from those who sell them as "consumers", which is what they are?

It is in this dismissively diagnostic spirit that I would like to approach Paul Krugman

Economics and Culture

Here’s my question: How did it become normal, or for that matter even acceptable, to refer to medical patients as “consumers”? The relationship between patient and doctor used to be considered something special, almost sacred. Now politicians and supposed reformers talk about the act of receiving care as if iwere no different.

Now, I'm sceptical of the idea that the business of "receiving care" is now more commercial than ever. As many economists are glad to tell you, the astronomical American level of health-care spending is largely a function of "price insulation"—of the fact that, um, "care receivers" are, by dint of the nature of typical health plans, prevented from taking costs much into account. We have arrived at our present unsustainable situation because we have moved health care into a liminal zone away from the market discipline of the cash nexus, but not all the way toward the bureaucratic discipline of socialism, such as it is. The most curious thing about Mr Krugman's quasi-religious squeamishness about the "commercial transaction" is that it is normally the economist's lot to explain to the superstitious public the humanitarian benefits of bringing human life ever more within the cash nexus. Yet Mr Krugman has chosen to reinforce rather than fight taboos against trade as if he were a benighted, harrumphing scold, or a sociologist. In any case, let's examine Mr Krugman's implicit premises. First, that "special, almost sacred" relationships cannot be "commercial". This is a familiar canard, but not as interesting as Mr Krugman's further implied assumption: that a transaction thoroughly mediated by the state is not desacralis-

ing. That is to say, whatever is crass and profane about patients exchanging money directly for doctors' services is avoided if the patient-doctor relationship is brought within the matrix of politics. This seems odd to me, but then I am odd, as recent work on the moral psychology of market exchange has helped me see. In an important paper on "Taboo trade-offs, relational framing, and the acceptability of exchanges", Peter McGraw and Philip Tetlock, psychologists at the Universities of Colorado and California, Berkeley, find that: Ideology...has a moderating influence on the perceived appropriateness of transactions. Whereas liberals and conservatives find efforts to monetize babies, body parts, and basic rights and responsibilities of democratic citizenship abhorrent, we find that among libertarians the objections to these types of transactions wane. Moving left on the political spectrum toward socialism increases the tendency to find not only surrogate motherhood unacceptable but also the buying and selling of borderline controversial commodities such as medical care and legal representation as well as currently uncontroversial commodities such as houses and food. Devout egalitarians tend to see.

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Personal Finances

Robert Gates US secretary of defence talks about Iran's nuclear programme and economic sanctions with David Frost. Robert Gates, the US defence secretary. Told Al Jazeeraâ&#x20AC;&#x2122;s David Frost that a new round of economic

They hate having the permanent five members of the Security.

He also offered his thoughts on recent tensions on the Korean Peninsula, and the scheduled withdrawal of tens of thousands of US troops from Iraq. A full transcript of Gates' remarks is below. You can also click on an excerpt to jump to that section of the transcript. Both sides had rational governments, made rational decisions and so the day to day threat while potentially cataclysmic was at the same time remote. The problem now is two-fold it seems to me. The first is with respect to the use of a weapon of mass destruction - the nuclear weapon. The likelihood of a catastrophic attack or a cataclysmic.

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Iran: "I think the Iranians hate being isolated." Afghanistan: "[The timetable] is a signal to the Afghans that it is their fight, and they need to understand that they need to take ownership." Kandahar: "This is about getting governance right." North Korea: "They have a bad habit, particularly in the last year or two, of actually surprising the Chinese." Israel and Palestine: "I think that the division of the Palestinians complicates the peace process, doesn't make it impossible."

Personal Finances

Not a party to the non-proliferation treaty and if you insist on flouting the will of the international community then there are basically no strictures, except our own judgment, in terms of what we might be willing to do to deal with the problem in the U.S

Do you mean things? Things seem to have no ending, like Afghanistan. Yes, the leaders face this growing number of challenges abroad and they are never able to just cross something off the list. You said, no doubt with Iran in mind: "If you are going to be a proliferator, all options are there on the table. How we deal with you, if you have made the decision to be a proliferator." That is correct and it is under the new Nuclear Posture Review, that the president approved and we issued a couple of months ago, that if you are not a party to the non-proliferation treaty and if you insist on flouting the will of the international community then there are basically no strictures, except our own judgment, in terms of what we might be willing to do to deal with the problem. It looks pretty certain that a fourth set of sanctions against Iran will probably go through today. How will that change things do you think? Why will it be more effective than the other three? Well, first of all, I think the Iranians hate being isolated. They hate having the permanent five members of the Security Council speak as one in disapproval of what they are doing. And the importance of the resolution in many respects is manifested by the efforts that the Iranians have done to try and prevent it from being passed. But the other aspect of fthe resolution is that it also provides a legal platform for individual countries to then take more far-reaching steps individually, and this is potentially quite important. So that means the actions can grow. What does it mean in terms of the next move? I suppose the next move will be for these countries to take their own tougher measures. The Iranian Revolutionary Guards have a number of front companies â&#x20AC;&#x201C; Iranian shipping lines, Iranian imports. There are a variety of areas that can be targeted, preventing foreign companies from going

The key here is actually to get the Iranians back to the table and to arrive at an agreement where they forego having nuclear weapons as not being in their own interests? That is really the objective that we are seeking here. It is essential, at the end of the day for the Iranians to decide that having a nuclear weapon is not in their interest and that the consequences of proliferation, the risk of conflict - that all of these things are real dangers to Iran itself. The purpose of these economic pressures is simply to try and bring enough pressure to bare along? with the diplomatic opening at the other side. All the countries, including the US, are prepared to accept an Iranian civil nuclear programme that is adequately monitored by the IAEA. So this is really a process to get these guys to understand what their best interest is. If you are looking ahead, would you expect good news of non-proliferation to come first from Iran or North Korea? Well that is a tough question. If there is a difference in time I suspect it will be a nano-second. A nanosecond. Well, in terms of the subject you were mentioning early on, in terms of issues and disputes and so on, a continuum that goes on and doesnâ&#x20AC;&#x2122;t have a finite end, we mentioned Afghanistan. That is absolutely, looking at the subject of Afghanistan, that is absolutely the nightmare? This is where I think the presidentâ&#x20AC;&#x2122;s decision to say we will begin a process of transitioning in July 2011 was actually very important. There was a lot of controversy about it. But it really sends the message to the Afghans and to the Afghan government in particular, that they have to take ownership of the war in their own country that this is their war and we are helping them. The president. But it really sends the message to the Afghans and to the Afghan government in particular.

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Personal Finances

I think we have also signalled, most of the coalition countries have signalled, that we are prepared to be in Afghanistan for a very long time? In terms of helping them with development and trying to improve the quality of life in their country. One of the concerns is that there may be those in Afghanistan who would like to have American, British and other forces in their force for far into the future as long as anybody can see, because it is a lot easier for us to defend them than for them to defend themselves. So that’s why I think this marking a transition. Because that area of how you balance what you reveal to the enemy as well as what you reveal to your colleagues in America or in Britain, is absolutely key, isn’t it? As many came out with statements when Washington announced that this particular withdrawal was going to happen by July next year. On the one hand that was presumably to reassure the Democratic doubters in Washington, but it did seem to give an unnecessary hint about what was coming next – or what wasn’t coming next - in terms of the actual war itself. That would be welcome. Give us the leg up for a year and a half. I don’t see them backing off in terms of the fight?

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The other aspect of this is, the president didn’t say anything about how long that transition would take, how long it would take to draw down our forces - after all, we will have 150,000 coalition forces in Afghanistan when this plus-up is completed. This is a significant force and if you add to it the Afghan forces, it is a substantial force to take on the Taliban. The thing to remember about the Taliban is that they are hated inside od of 10% of Afghans want to see the Taliban come back? It is their ability to intimidate, to assassinate and to wreak havoc on civil programmes that gives them the influence and the sway that they have. So these added forces, particularly over a period of a year and a half, two years, three years, are going to provide the security in a lot of these places that allow the Afghans themselves to fight back. Mind you, it is also presumably true to say that surveys that show how much Afghans want the coalition to be there or active and so on, the figures? That we would get there for America or Britain, wouldn’t be great either. I think the numbers that we have seen, shows that there is about an even British and other forces in their force for far into the future as long as anybody can see, because it is a lot easier for us to defend them than.

It is in this dismissively diagnostic spirit that I would like to approach Paul Krugman

Personal Finances

Expert Roundtable Advice for the U.S The debate's fourth question is, What should the U.S., and individual Americans,do to keep good, high-paying jobs in the U.S.? Is it fare?

Donald Straszheim Most important as a nation is to continue to push for reforms that foster growth -- efficient regulation, low tax rates, incentives for investment and saving, promotion of technology, and much more focus on education, training, and retraining. Root out social-welfare like practices which remain too common in America. Individuals need to build their human capital -knowledge, education, work skills, and habits. Find companies to work for that are innovative, with managements that look to the future and attempt to posistion themselves for the future, and operate in an efficient and cost-effective manner. Combining these macro and individual comments, the central theme is this: There is no better way to get a bigger piece of the pie than to have the pie itself grow. Most important as a nation is to continue to push for reforms that foster growth -- efficient regulation, low tax rates, incentives for investment and saving, promotion of technology, and much more focus on education, training, and retraining. Root out social-welfare like practices which remain too common in America. Individuals need to build their human capital -- knowledge, education, work skills, and habits. Find companies to work for that are innovative, with managements that look to the future and attempt to posistion themselves for the.

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Personal Finances

Oded Shenkar

Viveca Chan

In a global economy you are competing not only with your fellow residents but also with those of other countries, including the well-educated who are willing to work for a fraction of your cost. To keep high-paying jobs in the U.S. we need to upgrade our educational system from the ground (elementary school) up (to the business school, where international business is not even a requirement), encourage students to study foreign languages and cultures, and make sure we develop, attract, and retain the most innovative minds.

Calculating China's and India's impact on the job market in the U.S. is difficult. McKinsey argues that offshoring creates additional value for the exporting country. (Using offshoring to India as an example, for every dollar offshored, they estimate the U.S. accrues between $1.12 and $1.14, while the receiving country gets just 33 cents.) Others argue otherwise. I am in favour of the McKinsey arguement. Nike is a famous example of a company that does not have its own manufacturing but gets better ROI and business growth by concentrating on building its brand.

We also need to make sure we defend and get paid for our hard-earned innovations in the form of intellectual property rights protection. The U.S. will be better off with a government that encourages competition and partnerships rather than protestionist policies. The U.S. people should have more confidence in building value-added propositions and moving up the value chain. The U.S. should put more effort in marketing their culture and their proven education system and should relax their immigration policy to allow more students to come to the U.S. for continued education. Foreign investments from China and India should be enouraged, so more Chinese business will expand to the U.S. rather than other countries. It will also increase the demand for the export of U.S.

As our experts say, the U.S. should focus their resources on higher-value services such as product development, sales, and marketing, and concentrate on education, training, and developing a knowledge economy. The U.S. will be better off with a government that encourages competition and partnerships rather than protestionist policies. The U.S. people should have more confidence in building value-added propositions and moving up the value chain. The U.S. should put more effort in marketing their culture and their proven education system and should relax their immigration policy to allow more students to come to the U.S. for continued education. Foreign investments from China and India should be enouraged, so more Chinese business proven.

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Comments

U.S.

Economy at a Glance BEA produces some of the most closely watched economic statistics that influence decisions of government officials, business people, and individuals. These statistics provide a comprehensive, up-to-date picture of the U.S. economy. The data on this page are drawn. Volcker’s conquest of inflation and on the second. About the United States rarely pays off in the long run. Time and again, when Americans have felt particularly glum, their economy has been on the brink of a revival. Think of Jimmy Carter’s cardigan-clad gloom in the inflationridden late 1970s, or the fear of competition from Japan that marked the “jobless recovery” of the early 1990s. Both times the United States bounced back, boosted on the first occasion by Paul Volcker’s conquest of inflation and on the second by a productivity spurt that sent growth rates soaring in the mid1990s even as Japan. That record is worth bearing in mind today. Americans are unhappy, and becoming more so, about their country’s prospects and politicians’ efforts to improve them. In a new New York Times/CBS News poll, seven out of ten respondents said America is on the wrong track. Almost 60% of Americans disapprove of Barack Obama’s handling of the economy, and three out of four think Congress is doing a lousy job. This malaise partly reflects the sluggishness of the: Though unemployment has been falling and share prices are close to a three-year high, house prices are still in the dumps and the price of petrol has

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soared to levels not seen since the summer of 2008. But it’s not all about oil or indeed the short term. A careful reading of the polls suggests that Americans’ worries stretch well beyond the next couple of years: about stagnating living standards and a dark future in an economy slow to create jobs, saddled with big government deficits and under threat from China. Tellingly, a majority now regard China, not America, as the world’s leading economy. The first failing, of which Mr Obama in particular is guilty, is misstating the problem. He likes to frame America’s challenges in terms of “competitiveness”, particularly versus China. America’s prosperity, he argues, depends on “out-innovating, out-educating and out-building” China. This is mostly nonsense. America’s prosperity depends not on other countries’ productivity growth, but on its own (actually pretty fast) pace. Ideas spill over from one economy to another. But it’s not all about oil or indeed the short term. A careful reading of the polls suggests that Americans’ worries stretch well beyond the next couple of years: about stagnating living standards and a dark future in an economy slow to create jobs, saddled with big government deficits and under threat from China. Tellingly, a majority now.

Comments

Annual Industry Accounts: GDP by Industry Durable-goods manufacturing and retail trade were among the leading contributors to the upturn in U.S. economic growth in 2010, according to preliminary statistics on real gross domestic product (GDP) by industry from the Bureau of Economic Analysis. The economic recovery was widespread: 20 of 22 industry groups contributed to real GDP growth.

Manufacturing value added rose 5.8 percent in 2010, a sharp return to growth after declining two consecutive years. Durablegoods manufacturing turned up, increasing 9.9 percent. Retail trade value added grew 5.2 percent in 2010, following two consecutive years of contraction. Value added prices measure changes in an industryâ&#x20AC;&#x2122;s unit costs of labor inputs. Information-communications-technologyproducing industries increased 16.3 percent in 2010, returning to double-digit growth for the first time since 2005 Both times the United States bounced back, boosted on the first occasion by Paul Volckerâ&#x20AC;&#x2122;s conquest of inflation.

Value added prices for mining rose sharply in 2010, increasing 13.4 percent after decreasing 40 percent in 2009, primarily reflecting increases in prices for oil and gas. Value added prices for agriculture industries rose 14.7 percent in 2010, after decreasing 21 percent in 2009, primarily reflecting increases in prices for crops and livestock. Value added prices for the private servicesproducing sector decelerated in 2010, increasing 0.7 percent after increasing 1.4 percent in 2009.

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Comments

State Personal Income

State personal income growth averaged 0.9 percent in the fourth quarter of 2010, a small acceleration from the 0.6 percent growth in the third quarter. Fourth quarter growth ranged from 0.5 percent in Maine to 2.3 percent in South Dakota. The inflation rate rose to 0.5 percent in the fourth quarter of 2010 from 0.2 percent in the third quarter.

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Comments

Personal Income for Metropolitan Area Personal income declined in 2009 in most of the nationâ&#x20AC;&#x2122;s metropolitan statistical areas (MSAs). Personal income declined in 223 MSAs, increased in 134, and remained unchanged in 9 MSAs. On average, MSA personal income fell 1.8 percent in 2009, after rising 2.7 percent in 2008. Personal income growth ranged from 14 percent in Jacksonville, North Carolina to -7.1 percent in Naples, Florida. Inflation, as measured by the national price index for personal consumption expenditures, declined to 0.2 percent in 2009 from 3.3 percent in 2008.

The deficit on international trade in goods decreased to $156.2 billion from $170.8 billion, as goods exports increased more than goods imports. The surplus on international trade in services increased to $39.5 billion from $38.2 billion, as services receipts increased more than services payments. The surplus on income decreased to $38.6 billion from $41.4 billion, as income payments increased more than income receipts. Net unilateral current transfers to foreign residents were $35.2 billion, up from $34.2 billion. Net financial inflows were $32.4 billion in the fourth quarter, down from $137.0 billion in the third. U.S.-owned assets abroad increased $241.2 billion in the fourth quarter after increasing $341.0 billion in the third.

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Comments

County Compensation by Industry Compensation declined in two-thirds of the 3,113 counties in the U.S. in 2009, according to statistics released today by the U.S. Bureau of Economic Analysis (BEA).ยน Total compensation of U.S. workers contracted 3.2 percent in 2009, as a decline in employment more than offset the increase in average annual compensation per job, which grew 1.2 percent to $56,962. Inflation measured by the national price index for personal consumption expenditures, grew 0.2 percent.

New England

Mideast

Counties with at least $10 billion in total compensation represent 5 percent of the 3,113 counties in the U.S., but account for almost two-thirds (65 percent) of total national compensation. In these 167 large counties: Total compensation contracted by 3.7 percent in 2009, ranging from -15.9 percent in St. Louis City, Missouri to 5.3 percent in Arlington County, Virginia. Declines in finance and insurance, construction, and durable-goods manufacturing were the largest contributors to the contraction in 2009 total compensation. The professional, scientific, and technical services sector represented the largest share of 2009 total compensation at 10.7 percent. Average annual compensation per job grew by 0.8 percent in 2009, ranging from $44,750 in El Paso County, Texas to $109,028 in New York County (Manhattan), New.

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Great Lakes

Comments

U.S. Balance of Payments (International Transactions) The U.S. current-account deficit, the broadest measure of U.S. international trade in goods and services, receipts and payments of income, and net unilateral current transfers (such as gifts) decreased to $113.3 billion (preliminary) in the fourth quarter of 2010 from $125.5 billion (revised) in the third quarter of 2010. As a share of U.S. GDP, the deficit decreased to 3.1 percent from 3.4 percent. The previously published current-account deficit for the third quarter was $127.2 billion

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Comments

Reader’s Opinion High on that list is sorting out America’s public finances. The budget deficit is huge and public debt, at over 90% of GDP when measured in an internationally comparable manner.

Emer Tyan Financial Manager New York

Joe Doucet Economist California

When growth bring jobs

The competitiveness canard

Meanwhile, the biggest dangers lie in an area that politicians barely mention: the labour market. The recent decline in the jobless rate has been misleading, the result of a surprisingly small growth in the workforce (as discouraged workers drop out) as much as fast job creation. A stubborn 46% of America’s jobless, some 6m people, have been out of work for more than six months. The weakness of the recovery is mostly to blame, but there are signs that America may be developing a distinctly European disease: structural unemployment.

The first failing, of which Mr Obama in particular is guilty, is misstating the problem. He likes to frame America’s challenges in terms of “competitiveness”, particularly versus China. America’s prosperity, he argues, depends on “out-innovating, out-educating and out-building” China. This is mostly nonsense. America’s prosperity depends not on other countries’ productivity growth, but on its own (actually pretty fast) pace. Ideas spill over from one economy to another: when China innovates Americans benefit.

Youth unemployment is especially high, and joblessness among the young leaves lasting scars. Strong productivity growth has been achieved partly through the elimination of many mid-skilled jobs. And what makes this all the more worrying is that, below the radar screen, America had employment problems long before the recession, particularly for lesser-skilled men.

Of course, plenty more could be done to spur innovation. The system of corporate taxation is a mess and deters domestic investment. Mr Obama is right that America’s infrastructure is creaking (see article). But the solution there has as much to do with reforming Neanderthal funding systems as it does with the greater public spending he advocates. Too much of the “competitiveness” talk is a canard—one that justifies misguided policies, such as subsidies for green technology, and diverts attention from the country’s real to-do list.

These were caused not only by sweeping changes rom technology and globalisation, which affect all countries, but also by America’s habit of locking up large numbers of young black men, which drastically diminishes their future employment prospects. America has a smaller fraction of prime-age men in work and in the labour force than any other G7 economy. Some 25% of men aged 25-54 with no college degree, 35% of high-school dropouts and almost 70% of black high-school dropouts are not working in the labour cally diminishes their future employment prospects.

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High on that list is sorting out America’s public finances. The budget deficit is huge and public debt, at over 90% of GDP when measured in an internationally comparable manner (see article), is high and rising fast. Apart from Japan, America is the only big rich economy that does not have a plan for getting its public finances under control. The good news is that politicians are at last paying attention: deficit reduction is just about.

Comments

Economist Bloggers That record is worth bearing in mind today. Americans are unhappy, and becoming more so, about their country’s prospects and politicians’ efforts to improve them. In a new New York Compensation declined in two-thirds of the 3,113 counties in the U.S. in 2009, according to statistics released today by the U.S. Bureau of Economic Analysis (BEA).¹ Total compensation of U.S. workers contracted 3.2 percent in 2009, as a decline in employment more than offset the increase in average annual compensation per job, which grew 1.2 percent to $56,962. Inflation measured by the national price index for personal consumption expenditures, grew 0.2 percent. This malaise partly reflects the sluggishness of the recovery. Though unemployment has been falling and share

prices are close to a three-year high, house prices are still in the dumps and the price of petrol has soared to levels not seen since the summer of 2008. But it’s not all about oil or indeed the short term. A careful reading of the polls suggests that Americans’ worries stretch well beyond the next couple of years: about stagnating living standards and a dark future in an economy slow to create jobs, saddled with big government deficits and under threat from China. Tellingly, a majority now regard China, not America, as the world’s leading economy. A careful reading of the polls suggests that Americans’ worries.

Where are the Economist Bloggers in 2011?

The US: 33%

The EU: 19%

The Rest of North America: 38%

Asia Pacific: 8%

South America: 2%

Hobbyists

Self-employed Part-timers (Professional)

(Professional)

Corporate

2010: 72%

2010: 9%

2010: 15%

2010: 4%

2011: 76%

2011: 21%

2011: 13%

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Free Time

Design

Alejo Ovalles Venezuela

Alex Chavot y Monika Krukierek France

Carolina Torres Argentina

David Criado Bolivia

Dirk Schaechter Alemania

Gatis Zebergs Latvia

Marko Milin Serbia

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Design

Designers, illustrators, photographers, design studios, collectives teams, agencies, students, visual artists are welcome to send ... works in the most innovative, creative, exciting, personal and experimental motivated by the theme “ What does USA for you ” ?

Designers, illustrators, photographers, design studios, collectives teams, agencies, students, visual artists are welcome to send ... wvvvorks most innovative, creative, exciting, personal and experimental motivated by the theme " What does USA for you ? We are waiting for diversity and free-

"WHAT DOES USA MEAN TO YOU? "

dom of style: all styles of outstanding visual media are welcome (graphic design, photography, drawing, painting, etc.). Selected works will be on display in a display like a book online Other degrees of lightness: Shapes are airier, lifting off the page. Designs are rising out of their 2D resting places and suggesting that they would really like to go places. In some logos, line weights are slimmer. There’s plenty of transparency, too, as if light is now able to flow right

It feels like what people believe a logo to be is also becoming more transcendent. A logo is no longer a single piece of flat art. It can be a favicon, an icon, or an entire set of marks that work together to support the team. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple hand-drawn square, circle or similar geometric shape, but now many logos drag outside those outlines. They just don’t want to fit the old mold. Other degrees of lightness: Shapes are airier, lifting off the page. Designs are rising out of their 2D resting places and suggesting that they would really like to go places. In some logos, line weights are slimmer. There’s plenty of transparency, too, as if light is now able to flow right through. It feels like what people believe a logo

to be is also becoming more transcendent. A logo is no longer a single piece of flat art. It can be a favicon, an icon, or an entire set of marks that work together to support the team. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple handdrawn square, circle or similar geometric shape, but now many logos drag outside those outlines. They just don’t want to fit the old mold. port the team. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple hand. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple. Its boundaries have become.

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Design

THE BEST GREEN BUILDING ON EARTH

CHEROKEE STUDIOS

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Lofts at Cherokee Studios Hollywood Screenplay: A new building’s dynamic metal veil yields Morp compositions, while enhancing the method that have it

When Greg Reitz was Santa Monica, California’s Green Building Advisor, from 2003 to 2007, the city completed more LEED-certified structures per capita than any other municipality in the world. (He delights in that statistic, though demurring full credit.) While most were public projects, the persistent challenge was “convincing for-profit developers of the cost-effectiveness of going green,” he recalls. “Many owners were doing so well it didn’t seem worth their while to change their ways.” Reitz remained determined to spread the gospel of green when he left city government to become a developer himself. The company he formed with Steve Edwards, ReThink Development, is a self-described “advisor, investor, and developer of LEED-certified green building and renewable energy projects.” The firm’s first venture as a developer, the Lofts at Cherokee Studios, tests Reitz’s convictions—in high-fly ash concrete and other eco-friendly materials. On track for LEED-Platinum certification, the $6.25-million building, by Brooks + Scarpa (formerly Pugh + Scarpa) Architects, offers 12 resident-owned live/work lofts, indoor parking, and 2,800 square feet of retail space on an urban infill site in Los Angeles, bordering West Hollywood. The 32,000- square-foot structure’s most striking feature is its screen of perforated anodized-aluminum panels with operable bi-fold shutters that occupants can freely open or close. “The heavy pedestrian and car traffic passing the site inspired us,” says Lawrence Scarpa. “Walking versus driving: the building’s ‘moving image’ becomes very different.” From inside, expanses of glass reveal distant mountain and coastal views, but sun exposure and privacy needs, he explains, “said ‘cover me up!’” Behind the aluminum veil, the project taps into a rock ‘n’ roll theme acknowledging, you might say capitalizing on, the site’s star-studded history. Here, at Cherokee Studios, such luminaries as Elvis, Sinatra, and Michael Jackson cut albums. Though ReThink chose to demolish the obsolete recording facility (which Reitz deemed “a dump”), the new building dons the old name, displays Cherokee gold and platinum LPs in its lobby, and features lofts with home recording studios. Beyond familiar sustainable features—from efficient plumbing, lighting, and appliances to recycled and renewable materials, low-e glazing, and low- (or no-) VOC products— Cherokee’s real innovation involves heating/cooling and stormwater. Unusual in the U.S., the HVAC system relies on variant refrigerant flow (VRF).

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Literally groundbreaking, Cherokee’s stormwater solution may impact public policy. To capture all on-site rainfall, the project integrates a green roof/leisure terrace while percolating water into the municipal aquifer through a swath of city sidewalk that the developer converted into green space—a first for L.A. Beneath the plantings, huge, vertical sieves channel the flow. Reitz was determined to prevent wasteful and polluting runoff, but reluctant to sacrifice the building’s footprint or sub-courtyard parking. So, ReThink spent months securing permission to transform the public right of way, setting precedent for future development. Other exceptional green features include an elevator drawing as little power as a hairdryer and kitchen backsplashes from salvaged skateboards. setting precedent for future development. Other exceptional green features include an elevator drawing as little power as a hairdryer and kitchen backsplashes from salvaged skateboards. Other exceptional green features include an elevator drawing as little power as a hairdryer and kitchen backsplashes from salvaged skateboards. setting precedent for future development. Other exceptional green features include.

Though the project is still seeking tenants, Reitz is confident that “good integrated green design raises return on initial costs.” From top-grossing records to top of the really high building.

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Design

From the Inside Leed Gold certified and luxurious interiors, pays tribute to outstanding musicians who passed through the studio Cherokee the green one. Cherokee Lofts is the first housing projects in Los Angeles with Leed Gold. This building honors the important musicians who passed through the prestigious Cherokee recording studio and is located precisely in the same place where the study ended in 2007. Frank Sinatra, Michael Jackson and David Bowie were just some of the most outstanding musicians who preferred the small independent space for the recording of their albums. The new building recreates its space expression Brilant the best time of the study. The lofts vary in the range of 90 to 200m2, with plants designed specifically for each unit. These units include studio at the last level where you get the best views of the city. Each loft has 2 or 3 baths and 1 to 4 bedrooms. The interiors are crafted with all the advances necessary for the pleasure and comfort and the best pieces of design, but from the ecological point of view. Cherokee Lofts is the first housing projects in Los Angeles with Leed Gold. This building honors the important.

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Fashion

SPRING 2011

JOHN VARVATOS Refining his craft, designer John Varvatos played it cool for the spring season. Sending out dark ensembles, incredibly focused on knits and outerwear, Varvatos turned his attention to the subtle details. While trousers, full-length and cropped remained stationary, duel layers added an interesting feature to coats, while scarf ties and belts buckled to the side spoke volumes to the sensitive yet edgier side of the Varvatos man. Rounding out the collection with a smart use of light suede and Varvatos stayed true to his rock â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; roll inspiration.

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Business Class Travel

THE LARGEST AIRLINE COMPANY IN THE WORLD

UNITED AND CONTINENTAL

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Business Class Travel

ontinental Airlines (IATA: CO, ICAO: COA, Call sign: CONTINENTAL) is a major American airline based in Continental Center I in Downtown Houston, Texas. On October 1, 2010, the acquisition of Continental airlines by UAL Corporation (the parent company of United Airlines) was completed and on the same day UAL changed its name to United Continental Holdings, Inc. These airlines are in the process of merging their operations under the name United Airlines. During the integration period, both airlines will, for a time, run separate operations under direction of a combined leadership team of the new parent company based in Chicago.[5] The merger transaction is estimated to be worth (USD)$3.2 billion.[6][7] At the time of its acquisition by United Continental Holdings, Inc., Continental was the fourth-largest airline in the US based on passenger-kilometers flown and the fifth largest in total passengers carried. Continental operates flights to destinations throughout the U.S., Canada, Latin America, Europe, and the Asia-Pacific regions. Principal operations are from its four hubs at Newark Liberty International Airport, George Bush Intercontinental Airport, Cleveland Hopkins International Airport and Antonio B. Won Pat International Airport in Guam. The origin of Continental Airlines dates to the 1934 formation of Varney Speed Lines which operated airmail and passenger services in the American Southwest. The carrier was renamed Continental Air Lines in 1937 and expanded its domestic U.S. network in the 1960s with jet aircraft. International flights to Southeast Asia and South Pacific destinations began in 1978 following industry deregulation. Continental was embroiled in ownership struggles in the 1980s and entered bankruptcy in 1983 and 1990. The carrier exhibited a financial and operational turnaround after 1996, and embarked on international route expansion in the 2000s. Continental has ownership interests and brand partnerships with several carriers. Continental is a minority owner of ExpressJet Airlines, which operates under the ‘Continental Ex-

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press’ trade name but is a separately managed and public company. Chautauqua Airlines also flies under the Continental Express identity, and Cape Air, Colgan Air, CommutAir, and Gulfstream International Airlines feed Continental’s flights under the Continental Connection identity. Continental does not have any ownership interests in these companies. Continental Airlines left the SkyTeam alliance on October 24, 2009, and joined Star Alliance on October 27, 2009.[9] Together with its subsidiaries, Continental has more than 2,423 daily departures, serving 130 domestic and 132 international destinations and has 42,210 employees as of December 2009. Since 1998, Continental’s marketing slogan has been “Work Hard, Fly Right.” On Sunday, May 2, 2010, the Boards of

Business Class Travel

The carrier exhibited a financial and op era tional turnaround after 1996, and em barked on internation al route expansion in the 2000 many different copletely new routes in the 2015.

Directors at Continental and United Airlines approved a stock-swap deal that would combine them into the world’s largest airline in revenue passenger miles. The new airline will take on the United Airlines name, Continental’s logo and be based in United’s hometown of Chicago. The new United will be run by Continental’s CEO, Jeffery Smisek, along with United Airline’s CEO, Glenn Tilton, serving as non-executive Chairman of the board. The deal received approval from U.S. and European regulators in the summer of 2010. The shareholders of both airlines approved the deal on September 17, 2010. The new United will be run by Continental’s CEO, Jeffery Smisek, along with United Airline’s.

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Business Class Travel

As we work to bring United Airlines and Continental Airlines together, we remain committed to providing you with products and services that offer a more consistent travel experience. Over the coming months, we will continue to streamline our websites, our airport presence, and our overall operations until we complete our integration of the public. We are pleased to announce the following changes happened: More seamless self-service capabilities New tools and functionality have been introduced on united.com and continental.com, so you can shop for flights, select seats and check flight status for both airlines on either website. And at some of our key airports, you can now check in and print boarding passes for flights on either airline using any United- or Continental-operated self-service check-in kiosk. New Premier Access airport services We have introduced Premier Access, a new package of priority airport services that include designated check-in counters, priority security screening, “front of the line” boarding through special Premier Access lanes, and priority baggage handling for elite-level frequent flyers and premium-cabin customers. Premier Access will become available to elite travelers at all of our airports over the next several months. In airports where Premier Access is not yet in place, eligible customers have access to United’s premium airport services and Continental’s EliteAccess benefits. Tomers have access to United’s premium airport services and Continental’s EliteAccess benefits. frequent flyers and premium-cabin customers. Premier Access will become available to elite travelers at all of our airports over the next several months.

New airport signage and rebranding Beginning with Chicago’s O’Hare International Airport, United and Continental willd definetly change or transform in the new airport.

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Recliner Seats

These seats do not offer the significant recline of the Lieflat and Flat Bed Seats, but still offer excellent space and comfort.

Lie-Flat Seats

While airlines often market these seats as having 180 degrees of recline, in their fully reclined position they are slightly angled and do not lay completely horizontal.

Flat Bed Seats

When fully reclined, these seats are completely horizontal, creating a bed that is fully flat. These seats always receive high accolades for being comfortable both as seats and beds.

New Mileage Plus® and OnePass® features and benefits Members who have miles in both programs may now link their Mileage Plus and OnePass accounts, enabling them to transfer miles earned between the two programs in real time and earn awards faster. In addition, members may view account information including name, address, redeemable miles balances, elite status level and elite qualifying miles and segments earned side by side on one screen. Elite members of both programs now also have consistent priority access when calling either airline. y view account information including name, address, redeemable miles balances, elite status level and elite qualifying miles and segments. Consistent airport experience United and Continental have aligned check-in and boarding processes across the two airlines. We have established consistent check-in and boarding times for both domestic and international flights and now share common boarding procedures, which include early boarding for uniformed military personnel; first class, business class and BusinessFirst® customers; elite-level frequent flyers; and families with children under the age of four. In addition, customers who visit our airport lounges will notice that we now offer free Wi-Fi and the same beverage choices, including complimentary beer, spirits and house red and white wine, at all lounge locations near the segments. New Choice Menu onboard snacks, and meals and beverages United and Continental now feature the same Choice Menu in-flight meal and snack service, which includes an Asian noodle salad, a Thai chicken wrap and “Classic,” “Tapas” and “Savory” snackbox options. In addition, we are in the process of aligning our onboard beverage service, including soft drinks, beers, spirits and coffee offerings. By late summer, both airlines will be serving the same coffee – a flavorful new custom blend – and the beer selection on domestic flights will include Heineken, Budweiser and Miller Lite. Check-in and boarding areas with new airport signage reflecting the new United’s post-merger look and feel. our onboard beverage service, including soft drinks, beers, spirits and coffee offerings. By late summer, both airlines will be serving the same coffee – a flavorful new custom blend – and the beer selection on domestic flights will include Heineken, Budweiser and Miller Lite. Check-in and boarding areas with new airport signage and some of the reflecting. and boarding areas with new airport signage and some of the reflecting.

Business Class Travel

New Mileage Plus速 and OnePass速 features and benefits Members who have miles in both programs may now link their Mileage Plus and OnePass accounts, enabling them to transfer miles earned between the two programs in real time and earn awards faster. In addition, members may view account information including name, address, redeemable miles balances, elite status level and elite qualifying miles and segments earned side by side on one screen. Elite members of both programs now also have consistent priority access when calling either airline. y view account information including name, address, redeemable miles balances, elite status and boarding areas with new airport signage.

Consistent airport experience United and Continental have aligned check-in and boarding processes across the two airlines. We have established consistent check-in and boarding times for both domestic and international flights and now share common boarding procedures, which include early boarding for uniformed military personnel; first class, business class and BusinessFirst速 customers; elite-level frequent flyers; and families with children under the age of four. In addition, customers who visit our airport lounges will notice that we now offer free Wi-Fi and the same beverage choices, including complimentary beer, spirits and house red and white wine, at all lounge locations near that place in common.

87 // BASIS

Business Class Travel

MANDARIN ORIENTAL NEW YORK

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Business Class Travel

The Mandarin Oriental, New York experience comes to lifes into the simplicity, elegance and vitality of its restaurant, Asiate into the hotel

As Manhattan’s favorite celebration destination, restaurant Asiate elevates guests’ dining experiences to new heights with gracious service, inventive cuisine, an award-winning wine collection and stylish design that is only surpassed by the stunning floor-to-ceiling views of Central Park and the Manhattan skyline. Chef de Cuisine Brandon Kida artistically crafts his contemporary cuisine with international influences from his travels and his Asian-American background. The changing seasons showcased in Asiate’s Central Park views are also reflected in Chef Kida’s seasonal menu featuring dishes made with fresh, local ingredients brought together in a balance and harmony inherent in every aspect of Mandarin Oriental. Renown designer Tony Chi used Asiate’s 35th floor Central Park views as his inspiration for the restaurant’s design. The interior is crowned by a glittering tree-branch sculpture hanging from the ceiling that symbolize the trees of Central Park in winter and a dramatic wall of wine that houses over 1,300 bottles of the restaurant’s collection. As Manhattan’s favorite celebration destination, restaurant Asiate elevates guests’ dining experiences to new heights with gracious service, inventive cuisine, an award-winning wine collection and stylish design that is only surpassed by the stunning floor-to-ceiling views of Central Park and the Manhattan skyline. Chef de Cuisine Brandon Kida artistically crafts his contemporary cuisine with international influences from his travels and his Asian-American background. The changing seasons showcased in Asiate’s Central Park views are also reflected in Chef Kida’s seasonal menu featuring dishes made with fresh, local ingredients brought together in a balance and harmony inherent in every aspect of Mandarin Oriental. Renown designer Tony Chi used Asiate’s 35th floor Central Park views as his inspiration for the restaurant’s design. The interior is crowned by a glittering tree-branch sculpture hanging from the ceiling that symbolize the trees of Central Park in winter and a dramatic wall of wine that houses over 1,300 bottles of the restaurant’s colle.

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Business Class Travel

Afterwards, guests will retreat to The Spa’s relaxing Oriental Tea Lounge to enjoy a specially prepared to become a really healthy person with new life.

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Take time to rejuvenate and undo the indiscretions of winter with a spring cleaning inspired Ultimate 24 Hour Detox Spa Package at Mandarin Oriental, New York that includes accommodation, The Spa’s new Himalayan Salt Sea and Chakra Therapy treatment and one day’s worth of nutrientpacked BluePrintCleanse juices. This package is available through 30 June 2011 and is priced from USD 1,630 per night for one night. Rejuvenation begins upon check in to one of the hotel’s luxurious rooms or suites and the detoxification process starts that evening with an appointment for The Spa’s Himalayan Salt, Sea and Chakra Therapy treatment. This exclusive 3-hour full-body purification treatment taps into the powerful wellness benefits to be gained from the earth, sea and air. Based on a fusion of practices that can be traced back from ancient bathing rituals to modern-day spa technologies, the treatment begins with an organic purification tea to inspire the detoxification process. The body is then dry brushed to stimulate the circulatory and lymph systems followed by the application of an oxygen-intensive serum.

Business Class Travel

To encourage the release toxins beneath the skin, the body is alternately cooled and warmed while a Prana breathing sequence is performed to enhance the mind-body connection. The lymph system is then stimulated with a cupping massage using silicon cups to encourage the release of toxins. After the detoxification process is complete, a full-body massage using heated Himalayan salt crystals, provides a dense concentration of minerals to balance the skinâ&#x20AC;&#x2122;s pH, remineralize and protect the skin. The treatment concludes with a soothing facial massage, Chakra healing and crystal therapy to release any remaining tension and to bring the body into a state of complete relaxation. To prolong the treatmentâ&#x20AC;&#x2122;s benefits, each guest will receive a complimentary take home kit of products from the treatment. ing tension and to bring the body into a state of complete relaxation. To prolong the treatmentâ&#x20AC;&#x2122;s benefits, each guest will.

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Shopping

THE BIGGEST MALL IN THE WORLD

MALL OF AMERICA The Mall of America (also MOA or mega mall) is a commercial center -regional super located on the outskirts of the twin cities of Bloomington , Minnesota , USA . The mall is located southeast of the intersection of Interstate 494 and Minnesota State Highway 77, north of the Minnesota River and is across the interstate in Minneapolis-St. Paul International Airport.

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Shopping

The concept was designed and built by Triple Five Group , owned by brothers Ghermezian of Canada, which also have the largest mall in North America, the West Edmonton Mall The Mall of America is located at the former site of Metropolitan Stadium , where the Minnesota Vikings and Minnesota Twins played until the Hubert H. Humphrey Metrodome opened. One seat from Met Stadium was placed in the Mall of America in the exact location (including elevation). In 1986 , Bloomington Port Authority signed an agreement with the Organization Ghermezian. Innovations in the mall took place on June 14th w1992 . Even before the opening, the Mall of America had earned several nicknames, including “Megamall” (or “The Megamess” during construction). He became the second largest mall in total area and total store vendors in the United States when it opened, however, the mall has never been the world’s largest (at the time of its opening, which was No. 2 worldwide for the West Edmonton Mall). Mall of America is the most visited mall in the world with over 40 million visitors a year (or about eight times the population of the state of Minnesota). The mall has more than 12,000 workers. One seat from Met Stadium was placed in the Mall of

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America in the exact location (including elevation). In 1986 , Bloomington Port Authority signed an agreement with the Organization Ghermezian. Innovations in the mall took place on June 14th of 1989 . The mall opened its doors on August 11th of 1992 . Even before the opening, the Mall of America had earned in the last years.

Shopping

Nickelodeon Universe Nickelodeon Universe is a theme park indoors at the center of the mall, formerly known as Knottâ&#x20AC;&#x2122;s Camp Snoopy, Camp Snoopy, and The Park at MOA. The park has roller coasters , among many other rides and attractions, and is the largest indoor theme park in the United States. Unlike many indoor amusement park, Nickelodeon Universe has a lot of vegetation and natural on the park, and its floor has a large variation in height, the highest ground in the park is 15 feet (4 , 6 m) above the lowest. This allows a more natural experience that normally occur in an indoor amusement park. The park has two new roller coasters, SpongeBob SquarePants Rock Bottom immersion Airbender and Avatar . It also has a section of golf in miniature called Moose Mountain . With 18 holes. Nickelodeon Universe has a lot of vegetation and natural on the park, and its floor has a large variation in height, the highest ground in the park is 15 feet.

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Unlike many indoor amusement park in the whole world ever. Nickelodeon Universe has a lot of fun and atraction to all people.

BASIS

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