Color Standards The City of Reno logo is a two-color graphic and is the preferred version to be used whenever possible for communication materials, including print advertising, television advertising, collateral materials, direct marketing and electronic media. Color Definitions: The colors of the City of Reno logo are PMS 1245 Gold and 100% Black and 30% tint. When color is not available the logo MUST appear in 100% black and 30% tint. The color of the logo MUST always be the same. *Pantone速 is a registered trademark of Pantone, Inc. (PMS - Pantone Matching System) PMS 1245 Gold Color palette: The color palette to be used is based on the City of Reno logo are PMS 1245 Gold as the primary color. The colors displayed on the next page are the matching tertiary hues of the gold used in the City logo. These colors can be used as desired.