Neighborhood Planning Areas
Broadway Industrial The Broadway Industrial Neighborhood is anchored around those areas along Broadway Road and Country Club Drive that are primarily industrial in nature. Industrial use in this Neighborhood got an early start in Mesa’s history with the development of the Union Pacific rail line. Over the years a variety of building types and land use activities have developed within this Neighborhood. The established character is a mixture of low-intensity industrial, commercial, and residential developments with buildings that are both brought to the street and set back behind large parking fields. The eastern portion of the Broadway Road corridor is primarily automobile oriented and includes a significant number of automobile service businesses.
ACTION PLAN Preserve and adaptively re-use the former Citrus Growers Building. Active code compliance and use of the Building Stronger Neighborhoods program to help reduce evidence of decline in some areas. Institute a mural program for large buildings masses along Broadway with murals depicting the agricultural roots of Mesa. KEY RECOMMENDATIONS nd
Transform the industrial blocks between 2 Ave. rd and 3 Ave. east of Sirrine to residential uses. Transform the area of Broadway from Mesa Drive to Sirrine to a more mixed-use village. Redevelop the southwest corner of Broadway and
Country Club Drive was previously designated as State Country Club into a walkable mix of commercial and residential uses. Route 87, and with this designation came significant automobile traffic. This traffic necessitated the construction of an underpass at the Union Pacific rail line. The underpass has proven to be a barrier to vehicular and pedestrian connectivity in the area and creates a unique development situation that presents challenges to use of the adjacent properties. The Broadway Industrial Neighborhood is far enough away that the influence of the light rail extension on future character will be less than other Neighborhoods. Consequently, the focus for this area is primarily to improve the appearance and provide opportunities for continued employment uses. The eastern portion of this neighborhood has the opportunity to transition over time away from the current uses to a mix of residential and local-serving commercial activities. Adaptive reuse of existing buildings and creating a greater sense of identity and place are important for the future of this area. Potential development of the Inter-City Commuter Rail Line on the existing Union Pacific rail line, however, would directly influence the character of properties west of Center Street.
HISTORY OF CHANGE As the name for this Neighborhood suggests, the key attribute of this area is the primarily industrial nature of development within the Broadway Road and Country Club Drive corridors. This, however, was not always the case. The portion of this Neighborhood located east of Country Club Drive, north of Broadway Road, and west of Mesa Drive was within the original one-square-mile townsite plat approved in 1883 and based on the “City of Zion” plan. A unique twist on this town planning concept included the narrow blocks that front onto the north side of Broadway Road and west side of Mesa Drive. The remaining portions of this neighborhood were brought into the City in 1930 and 1948. 137