Stand Out Magazine February 2013

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contents

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Lighting up London

standard procedure

The Mayor of London’s New Year’s Eve firework display celebrated an extraordinary year and marked its end with an Olympic-scaled explosion of colour. For the ninth year running, Jack Morton Worldwide created the firework display. Stand Out talks to David Zolkwer, Jack Morton’s creative director

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cLimate controL The Qatar National Convention Centre hosted the UN Climate Change Conference from November 26 until December 7. The event was a challenge for the centre, as it hosted the largest conference ever to take place in Doha

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step outside The marquee industry continues to introduce new styles, colours and shapes to the events market, offering organisers a greater choice of structures and tents. Discover what’s available and how events professionals are putting such structures to creative use

As an increasing number of organisations ask for ISO 20121 and ISO 9001 in prequalification questionnaires and tenders, are they really vital to winning event business?

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gLow in the dark The inaugural Amsterdam Light Festival took place along the capital’s streets and canals from December 7 until January 20. Here, Felix Guttmann, the festival’s creator talks about the event, which attracted sponsorship from Philips and Heineken

reguLars

6 Event industry news 8 Discover the latest event tenders and

contract wins

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Are you valuable? Or are you more of a bargain? Eventia’s Simon Hughes talks the question of value

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what the duck? Fever PR created a Twitter and media frenzy when a 50-foot rubber duck floated down the Thames to promote Jackpotjoy.com’s launch of its Facebook FUNdation. But how did the PR stunt come about and what social media impact did it achieve?

52 Competition time with Butlins Events 66 Discover what’s coming up in the March issue

www.standoutmagazine.co.uk

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