Corporate Brochure, Christie's International Real Estate

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Art. Beauty. Provenance.


CONNECTING BUYERS AND SELLERS OF THE WORLD’S MOST IMPORTANT PROPERTIES

Christie’s International Real Estate offers incomparable service to a global clientele at the luxury end of the residential property market through our world-class marketing platform, collaboration with the auction house, and our exclusive invitation-only network of the world’s top real estate brokers.

Christie’s International Real Estate offers the tailored, trusted service that Christie’s clients have enjoyed for over 250 years.

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the GLOBAL AUTHORITY IN LUXURY REAL ESTATE

TWILIGHT, LAKE TAHOE Albert Bierstadt Oil on canvas SUTEKI HOUSE Portland, Oregon

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BUBBLE PALACE Théoule-sur-Mer

Côte d’Azur, France

LE MUSIOR (PORT D’ANTIBES) Paul Signac Oil on canvas


the WORLD’S LEADING ART BUSINESS

PROVIDING A DISTINCTIVE SHOWCASE FOR THE UNIQUE AND THE BEAUTIFUL

Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service to its exclusive clientele. Founded in 1766, Christie’s has conducted the greatest and most celebrated auctions through the centuries. Today, it is the world’s premier art auction business, setting the standard for international art and luxury good sales.

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New York

Hong Kong

London

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Dubai

DISTINGUISING LUXURY REAL ESTATE THROUGH CHRISTIE’S GLOBAL BRAND

Christie’s global presence spans 46 countries, with significant operations in the primary luxury markets of London, New York, Paris, Geneva, Amsterdam, Zurich, Milan, Moscow, Dubai, Los Angeles, Chicago, Hong Kong, Beijing and Shanghai.

Moscow

Amsterdam

Christie’s New York Auction House

New York

London Beijing

Chicago Shanghai

Paris

Hong Kong

Los Angeles Milan

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Geneva

Zurich

Dubai


GREEN GABLES – THE ESTATE

Christie’s provides discerning buyers and sellers with personalized service across key luxury asset classes, from art and valuable collectibles to high-end real estate.

FINEST AND RAREST WINES FEATURING A COLLECTION OF BURGUNDY & CHAMPAGNE

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A SENSATIONAL RUBY RING

By Verdura


SALVATOR MUNDI

Oil on walnut Leonardo da Vinci

PATEK PHILIPPE SKY MOON TOURBILLON

Platinum manually-wound double dialed wristwatch

The business philosophy Christie’s established in 1766 defines our approach to real estate today—one that is founded on trust, integrity, discretion, and expertise.


BLENDING THE WORLDS OF ART AND REAL ESTATE Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading real estate experts, dedicated to providing the highest quality of personalized home buying and selling services. These trusted advisors are leaders in their local markets and meet our strict standards of excellence by demonstrating continual success in luxury property sales and upholding the value of the Christie’s brand. Properties listed with Christie’s International Real Estate’s network gain unrivaled international exposure. Our marketing programs mix new media with proven techniques, constantly evolving to reach distinguished home buyers, affluent investors, and renowned business leaders. Our campaigns achieve results across diverse venues and approaches, including traditional print and digital collateral and advertising, social media and press coverage, high-profile events, and market-leading industry research.

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HACKWOOD PARK Hampshire, England


THE SYNERGY BETWEEN ART AND REAL ESTATE

Clients who buy and sell works of art often request real estate services. The natural overlay of fine art and luxury real estate has been highlighted in a number of noteworthy sales.

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Kaiuso, Kyoto, Japan Designed by Ueji, the most famous gardener of Japan’s modern period, this garden sanctuary in the historic city of Kyoto is situated on the former site of a Zen temple. Listed for ¥8 billion (US$95.1 million), Kaiuso was widely promoted at Christie’s salerooms worldwide, and sold to a client of the auction house and major collector of Japanese art who turned it into a museum. John Kluge’s Palm Beach Estate (bottom right) Casa Sin Nombre in Palm Beach, Florida, sold for US$39 million. The private, four-acre oceanfront compound was assembled by the late billionaire, entrepreneur, and philanthropist John Kluge. Important artworks and classical antiquities from the Kluge collection were sold by Christie’s. Cheyne Walk Heritage House, Chelsea, London (left page) The former estate of Victoria Press, a renowned art collector and Christie’s client, this historically significant Queen Anne house on London’s Cheyne Walk was listed for £15 million and sold in spring 2015, and the entire contents of the house were auctioned by Christie’s.

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TUSCAN CHIANTI ESTATE Tuscany, Italy

310 WEST 88TH STREET New York, New York

DARLINGTON Mahwah, New Jersey

BOYD RESIDENCE Sydney, Australia



our MARKETING

SERVICES

PRINT MEDIA

DIGITAL MEDIA

Advertising and Editorials

christiesrealestate.com

Targeted placement in world-leading publications, including The New York Times, The Wall Street Journal, Robb Report, Country Life, and Financial Times. Professionally produced and distributed to Christie’s salerooms and Affiliate brokerage offices across the globe.

Showcases the world’s finest US$1 million+ property listings, many valued at more than US$10 million, in 19 languages. Millions of qualified visitors, 60% of whom are non-U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. The site showcases properties through SEOoptimized content, virtual and 3D tours, and high-definition videos.

Christie’s International Real Estate Magazine

christies.com

Property Brochures

• Industry-leading quarterly publication with distribution of approximately 45,000 • Available at Christie’s salerooms, five-star hotels, departure lounges, private member clubs, exclusive spas and salons, luxury apartments, and Affiliate offices across the world • Digital version available on christiesrealestate.com and Luxury Defined blog • 3,000 fully translated Chinese language magazines distributed to high-net-worth individuals in Mainland China, Hong Kong, Thailand, Taiwan, and Singapore The Luxury Edition

Produced annually, The Luxury Edition is a curated collection of the world’s finest properties. Each edition is a tour inside some of the world’s most desirable homes through more than 100 pages of stunning photography and fascinating stories. Luxury Defined White Paper

Powerful annual thought-leadership report on the global prime property market, generating international press and influencer exposure.

All data as of December 31, 2019

Promotes select global network property listings prominently, driving auction house clients to christiesrealestate.com. Website Syndication (English and Chinese language)

To high-profile publications, including Financial Times, The New York Times, The Wall Street Journal, Mansion Global, JamesEdition, PropGoLuxury, and Zaobao, as well as global Affiliate websites. Luxury Defined Blog

Editorial-style features highlighting properties from our global network alongside elegant editorial content. Our weekly blog email goes to more than 9,000 people and enjoys a 50% open rate. Social Media

We engage with more than one million users per month in 150 different countries on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Digital Advertising

Targets investors and luxury lifestyle connoisseurs through the real estate and business sections of premium publications, and on the Google Display Network. Email Marketing Campaigns

Monthly e-newsletter reaches approximately 20,000 Christie’s and Christie’s International Real Estate clients, our Affiliate network, and opted-in subscribers to our website and luxury lifestyle blog.


EVENTS

client newsletter and Chinese language client newsletter, and dedicated property emails to targeted Christie’s clients

Promotions that leverage the natural overlay of fine art and luxury real estate, on prominent display at many of Christie’s sales and other luxury lifestyle events, reaching high-net-worth individuals, many of whom are discerning potential buyers. • Events at Christie’s major art sales in London, Geneva, Moscow, Dubai, Shanghai, and Hong Kong • Auction house banners and lobby displays, during important sales and year-round

• Wine tastings, jewelry appraisals, and fine art sale previews hosted at residences offered for sale

PUBLIC RELATIONS Press strategies designed to maximize exposure for Affiliates and properties in acclaimed news outlets and drive traffic to listings on christiesrealestate.com. • Press releases for select high-profile listings for promotion in local and targeted regions and additional press opportunities

• Placement in Christie’s catalogue advertisements • Luxury lifestyle events such as the Concours d’Elegance • Christie’s client communications opportunities, such as monthly real estate newsletter, inclusion in Christie’s global

• Property features in influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports

GLOBAL AUTHORITY IN LUXURY REAL ESTATE Christie’s International Real Estate, wholly owned by Christie’s, is the only global real estate company owned by a fine art auction house. We focus exclusively on luxury residential properties. Our unique perspective on the worlds of art and high-end homes, combined with our leading network of real estate brokers, make Christie’s International Real Estate the global authority in the marketing and selling of distinctive properties.

Art. Beauty. Provenance. christiesrealestate.com


CURATED NETWORK OF REAL ESTATE SPECIALISTS REPRESENTING

12,000 ˜ Number of Luxury

Properties Worldwide

Value of Luxury Properties Worldwide

Properties by price (number of properties)

Corporate offices in New York, London, Hong Kong, Los Angeles, Chicago Palm Beach, & Moscow All data as of June 30, 2020

US$47B

US$500B ˜ Real Estate Sales Over the Last Five Years

Properties by region (value of properties)


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