2011-12 YEAR IN REVIEW
MOCS SPORTS PROPERTIES CORPORATE INVOLVEMENT INCREASES
Mocs Sports Properties (MSP) is a property of Learfield Sports, the official multimedia rights holder and sports marketing arm for the University of Tennessee at Chattanooga Athletics. MSP provides one-stop shopping for businesses and corporations looking to target loyal Mocs fans and alumni. Since beginning its partnership with Chattanooga Athletics in 2009, MSP has grown property revenues over 94% through the 2011-12 sales year. MSP was the fastest growing of Learfield’s 50 collegiate properties in 2010-11. They kept that going last year by finishing second with a 37% growth in new revenues.
MSP’s partnership with Cohutta Bank netted $3,700 for the local Boy’s and Girl’s Club in Chattanooga.
Headed by General Manager Hank Cobb, MSP retained 92% of all of the renewal dollars from the 2010-11 year, but is not just relying on the same group of sponsors. Cobb and his staff also cultivated relationships with 20 new accounts and expanded partnerships with 26 current clients last season. Some of the notable new accounts included EPB Fiber Optics, Subway, IBEW Local 175, Cohutta Banking Company and Little Caesar’s. Add these to the long-time sponsors of UTC Athletics – Chattanooga Coca-Cola, Krystal, KIA of Chattanooga, Memorial Healthcare, Chattem, Unum and McDonald’s, to name a few– and MSP has an impressive list of corporate partners who see value in working with the Mocs. MSP also handles all of the radio broadcasts and television shows promoting Mocs athletics. Advertising through football and men’s and women’s basketball contests is facilitated by MSP. All corporate sponsorships affiliated with Inside Chattanooga Football and Inside Chattanooga Basketball are also handled by MSP.
MSP GM Hank Cobb presents a Game Ball to State Farm’s Leah Hallock as the sponsor of a Mocs home football game.
Above are some of the more popular corporate sponsorships cultivated by MSP. Partnerships also extend to venue signage, radio broadcasts, internal and external promotions, print and game programs, fan fest, tickets and hospitality, digital and social media and titleships.
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