Bold photos, student success stories, and easier navigation are just a few of the improvements at www.champlain.edu.
Two-Year Project Revamps Online Experience for College Audiences A new, rebranded Champlain College website was unveiled this spring, the result of nearly two years of planning, design, and transformation designed to enhance the College’s ability to tell its success stories and attract new students. Work on the revamped www.champlain.edu began in May of 2011. Representatives from admissions, faculty, students, parents, and marketing developed these initial goals to focus on: • • • •
Capture Champlain’s Passion Capture Champlain’s Distinctiveness Think Like Users Not a Me-Too Site
The new site unifies the branding of the College’s offerings for undergraduates, alumni, online and distance adult learners, and graduate program students. It also updates the portal for students, faculty, and staff to access campus services and information. “Our website needs to be a reflection of our reality,” said Ian Mortimer, vice president of enrollment management. “This makes a compelling first impression for students, parents, and other stakeholders of the College. It also highlights Burlington’s many cultural and recreational attractions in a multimedia fashion. I am very proud that current Champlain students played a large and important role in the project—further pushing our commitment to experiential education,” he said. “We feel confident that we’ve achieved these goals, and will keep them our focus as we evolve and improve the site,” explained Meghan Haley, director of the website team. Working in partnership with BarkleyREI out of Pittsburgh, Pennsylvania, the project team also included writing, tech, and design support from Marcelle Langan, Brian Andrews, Dan Selicaro ’09, Nichole Magoon ’10, Abigail Clark ’13, and a team of current Champlain students. “This project was about much more than building a new website. It was about leveraging the power of the digital communication space to expand our reach and polish our presence. It was about telling the Champlain story in a more amplified and compelling way,” Haley said. If you have a comment, send it to webmaster@champlain.edu.
CHAMPLAIN
.EDU
WWW.
Champlain View | Spring 13
5