Franchising USA - March 2013

Page 66

ex per t advice

Jack Eberenz, President, Franchise Integration

“SENSING”:

USING EXPERIENCE AS A TOOL As a businessperson you accumulate experience over years of business activity, and that experience becomes your inventory of knowledge that allows you to see patterns in what is happening in business. Those patterns that occur in a business situation allow you to analyze the pattern and make decisions based on a very few indicators, rather than have to mentally process a complex or even chaotic set of inputs. Maybe you have encountered business people who want to analyze every problem with a complete due diligence check list that ends up looking like an encyclopedia. At that point they have so much information that they become frozen, unable to make a timely decision because they cannot mentally process all that information and make a decision. You have heard people call that paralysis by analysis. But it’s not a joke. It’s a real thing that happens to companies all the time. The real value to accumulating experience is to have sufficient experience in many

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