ex per t advice
Darren Wallis, CEO, G.J. Gardner Homes
leader first. Presenting what you will be discussing and how important their input is will help you achieve their stamp of approval before addressing the group. If you let the leader know you are aware some of the group is likely to respond negatively to the announcement, the leader can help you to come up with ideas on how to handle the announcement. Having the leader involved will help you to take control of the announcement and understand, from a franchisee level, what it will mean for the business. In most cases I see frustration by franchisors trying to implement change or strategy that they know will not only be good for the franchisee’s business but also for the franchisee. If you announce a new change without gaining the leader’s support first, it may result in little or no buy-in from your franchisees, which could ultimately lead to the demise of your initiative. Learning how to influence your
Franchising USA
franchisees is a powerful tool and it helps you be a better leader, attributing to the success of your company. The question is simple – how successful do you want to be as a leader? Being a leader does not mean barking orders and fighting your way through change. Be smart, connect with your franchisees and understand that being able to influence others will lead you and your franchisees to a better business.
About G.J. Gardner Homes Founded by Greg Gardner in 1983, the group is Australia’s most experienced and trusted homebuilder, having built more than 25,000 custom homes in Australia, New Zealand and the United States since its establishment. G.J. Gardner Homes now has an international network of more than 111 G.J. Gardner Homes franchises and an annual turnover of more than $525 million. Over the past 12 months, CEO
of G.J. Gardner Homes Darren Wallis, has successfully positioned the company as a leader in homebuilding in Australia, New Zealand and the United States. According to the recently released HIACOLOURBOND, Steel Housing 100 report, G.J. Gardner Homes is the 8th largest builder and the 7th largest detached house builder in Australia. In New Zealand, G.J. Gardner Homes is currently the number one residential builder. A finalist for CEO Magazine’s Construction Executive of the Year, Wallis has a passion for generating business that will see the G.J. Gardner Homes franchise reach new heights in the coming years. G.J. Gardner Homes currently has 57 franchises in Australia, 26 in New Zealand and 28 in the United States with a growing team of 855 employees. For More Information: Email: angela.jessup@iconpr.com.au Web: www.gjgardenerhomes.com