V etera ns i n Fra nchisi ng
Ser v ice B ra nds I nter national
We Seek our Success by Seeking Your Success “That’s the motto that motivates our homeoffice professionals in supporting our Molly Maid, Mr. Handyman and ProTect Painters owners throughout North America,” says Service Brands International (SBI) CEO, Craig Donaldson. Craig, who earned an undergraduate degree in Economics and a Masters of Business Administration both from Brigham Young University, joined Service
Brands in June 2012 after 15 years as CEO of Harris Research, Inc., the franchisor of Chem-Dry Carpet and Upholstery Cleaning with 4,000 units in nearly 50 countries around the world. Prior to that, he spent 13 years with Avery Dennison advancing to Vice President/General Manager of one of its office products divisions.
An unabashed advocate for our troops and military veterans “I’m one of those guys who will walk up and thank a soldier in uniform, and on many occasions when I see soldiers in a restaurant, I have quietly paid for their meals,” says Craig. “It’s a pittance of a gesture compared to what these men and women give, but it’s one way to let them know that we appreciate their courage and sacrifice. “One of my first personnel decisions at Service Brands was to hire Mike Riegel, a US Navy veteran, as our Director of Franchise Development. Mike brings the discipline, work ethic and organizational skills he acquired in the military and ten years of sales and management experience to our development team. He’s already
Craig Donaldson
Franchising USA
implemented a ‘We’ve Got Your 6’ campaign for vets, where we discounted our franchise fees by $6,000 for each brand.”
Service Brands was a unique opportunity Craig was financially secure and had no intention of making a move, but when David McKinnon, who along with Bob Ufer and Lynn Drayton founded Service Brands, asked him to lead SBI, “the opportunity to work with the special people at Service Brands and to get involved in SBI’s fabulous businesses that were in great demand was too compelling,” he said. “In my youth, I tucked away a dream of working for a global company that made a difference in people’s lives. Across my career, I have pinched myself each time I traveled to Tokyo, Sydney, Europe and Cape Town as I experienced things I dreamed of in my youth. Now I’m pinching myself again because I’m leading a fabulous, talented team working on terrific brands Molly Maid, Mr. Handyman and ProTect Painters whose services make
“What we do is uplifting to people. That’s why I believe we are a great opportunity for executives changing careers and for military veterans transitioning to the private sector.”