Have you always had a love for floristry and plants? I have been obsessed
from a very early age. My mum is a florist, my uncle is a head gardener at Hidcote Gardens in the Cotswolds and my Grandad was never out of his garden - it was so immaculate!
How did the idea for Geo-Fleur come about? My close friend, and business partner
Sally, got married last year and doesn’t really like flowers - she’s not that traditional. However they have lots of lovely big boston ferns and spider plants all over their beautiful house, so I thought, hey why I don’t make you a terrarium up and then you could carry it down it the aisle like a bouquet? And then Geo-Fleur was born.
Describe your average day… Sally and I
both arrive about 8am (we are early risers) and then decide which geometric ceramic cup we are going to have our espresso’s in, then we have a little gossip and decide what we are going to tackle on our to-do lists. Usually we sneak out for a lovely lunch at the Pavillion (in victoria park - one of our favourite spots) and then after lunch I set to making lots of concrete planters, whilst Sally is the macrame queen and she gets going on some exciting knots and twists.
You hold your own inspirational workshops, can you tell us a bit more about them?
I love doing the workshops, it’s so exciting sharing my knowledge with other people and I get to host them at some beautiful spaces.
There has been a surge in the recent trend for succulents, why do you think this is and what do you think the next big thing in plants will be? I think more people are
interested in making their homes more green. The fact nobody in London has a garden, we try and make do by creating hanging plant spaces, or plant shelfies (i’m a huge fan) and it’s become more of a lifestyle thing to have a little echivera popping in the side of your latest instagram shot. Soon, we think people want to further their knowledge in plants, so I’m going to be creating a plant a week on our social channels, and to give little lessons about each plant and what sort of spaces and care they need - everyone likes to be a plant geek!
Do you have a dream client you'd like to work with? Working with the Southbank
Centre to create some living walls with them was pretty amazing, but I’d love to work with HAY - who doesn’t have a crush on all their products!
Who or what is your biggest inspiration? My mum. She’s constantly pushing me to try new things and her famous words are 'Just keep going!'
Tell us something no one else knows about you... I’m a real workaholic, and I have an addiction to instagram. Can you tell?
What’s next for Geo-Fleur? We’re
launching our own range of ceramics, and there are going to be some exciting collaborations coming up, plus our Plant Subscriptions launch on the 1st of January!
And as this will be our Nostalgia issue, we want to know what your favourite memory is? My favourite memory is helping
my grandad dig up weeds in his garden whilst having a cup of yorkshire tea.
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