STRATEGY PROGRAMS
Creating and Executing Breakthrough Strategy In today’s fast-paced environment, companies need executives who understand the tools and frameworks of strategy, and its development and implementation. Creating and Executing Breakthrough Strategy is grounded in Professor Willie Pietersen’s strategic learning process and provides a full framework for developing differentiated strategies and action plans to take advantage of market opportunities and build a competitive edge. Professor Willie Pietersen H OW Y O U W I LL B E N E FI T
FACULTY SPOT LI G HT Professor Pietersen has spent 20 years running large divisions of multinational businesses, including Unilever, the Seagram Company, and Tropicana. In addition, he was president of Sterling Winthrop’s Consumer Health Group, a global healthcare business with offices in 55 countries.
The program introduces you to strategic learning—a unique and comprehensive framework to guide you through the different steps of the strategic process, from ideation to implementation. q Learn to conduct a situation analysis. q Improve your ability to foresee change. q Identify deficiencies in your organization’s strategy and alignment and
determine corrective steps. q Produce a “winning proposition” that differentiates your organization. q Develop a personal case that creates and defines a real-world strategy
for your specific challenge. q Understand how to lead development and execution of
real-world strategies. W H O S H O U LD A TTE N D
All levels of executives who need a greater understanding of strategy. FA C U LTY D I RE C TO R
Willie Pietersen, Professor of the Practice of Management, Management Division The Director’s View: “Strategy is about where to lay the railroad tracks and planning is about making the trains run on time. You can’t run a railroad without doing both of these things extremely well; one is not a substitute for the other.” PARTICIPA NT PRO F I LE
Average Age 20% 50 or older 17% 45–49
D A TE S
November 11–16, 2012 May 5–10, 2013 November 10–15, 2013
23% 40–44
TU I TI O N
us$8,950 (2012 dates) us$9,250 (2013 dates) Includes meals, materials, and single-room accommodations.
23% 35–39 17% Younger than 35 Dates, prices, and locations subject to change.
Columbia Business School Executive Education q 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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