not as interested in the research. Also, the research that is discussed does not necessarily show the importance of family member data. Research publications, conversely, present methods that are often way more complicated than the general public can understand, or is willing to understand. This brochure serves as an introduction for the general public into the research world, so that they feel comfortable enough to donate their samples to research.
Distribution of brochure
To reach the largest number, the brochure should be distributed to
the audience both indirectly and directly. Indirectly, family members can be reached when they accompany their affected relatives to the doctor’s office, or other events related to CMT. The brochure should be available at the office of clinicians that would typically diagnose and treat CMT patients, such as neurologists. CMT patients themselves could also be provided with this brochure, so that they can pass their family members the information at a later date. CMT organizations can also put the brochure on their websites and distribute them at their gatherings. For a more straightforward approach, researchers themselves could also mail this brochure to interested individuals or those that CMT patients have identified. Clinicians can also directly address the patient’s family members when they accompany them to the clinic. In all of the above instances, though, credibility should be maintained, so that the audience trusts the research’s integrity and can be persuaded; no private businesses should distribute this flyer.
Excellence in Upper-Level Writing 2012
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